Special Events

What makes a special event—well, special?

You may think the answer is to land the hottest new venue, an A-list entertainer or a Michelin-star chef. Or maybe it’s to secure a motivational speaker and add a “wow” factor by employing the trendiest new event technology. Yes, these elements would contribute to a spectacular event. But what makes a special event truly special is the “feeling” your guests take away with them.

So, let’s get the logistics all sorted out and then spend some time focusing on the guest experience. Consider the senses: scents, sights, sounds, tastes, touches. Ask yourself: What can I do to connect with my guests on a personal level? What inspires and moves them? What experiential strategies can I use to trigger emotions? Do I want to evoke emotion and passion…create belief in my vision or mission…show my appreciation…inspire action?

From hello to goodbye—the invitation to closing remarks and everything in between—Castle’s gifted team of special event planners have the imagination, talent and know-how to create an immersive and memorable experience.

• Anniversary celebrations
• Award ceremonies
• Commencements
• Community events
• Company celebrations/outings
• Customer appreciation events
• Employee recognition events
• Fundraising and charity events
• Grand openings/ribbon cutting ceremonies
• Milestone events
• Special announcements