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Public Affairs

A public affairs strategy is a natural complement to a public relations program. Both are focused on building trust with audiences to solidify relationships and garner support – a fundamental determinant of your business or organization’s success. But both have distinct roles.

Public affairs is critical when you want to directly and comprehensively engage and inform your stakeholders, influence policy, increase organizational awareness, and ultimately drive change.

Castle’s public affairs experts are known for creativity, relationship building, and strategy development, bringing a wealth of experience from government, public policy, and corporate communications to serve Castle clients. Our team has held senior roles at the State House, City Hall, and public agencies, as well some of our state’s most visible corporations. We are a nimble, results-driven team adept at working with diverse audiences in constantly evolving environments.

Our services include:

  • Stakeholder mapping, management, and communications
  • Community engagement
  • Government relations
  • Issues and reputation management
  • Corporate social responsibility
  • Thought leadership and speech writing
  • Policy advocacy
  • Strategic communications development
  • Media campaigns