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CRISIS COMMUNICATIONS

CRISIS COMMUNICATIONS & CRISIS MANAGEMENT

We have extensive crisis management experience leading national high-profile, high-stakes crises and guiding our clients through sensitive and often highly charged matters around Title IX, discrimination, sexual harassment, diversity and inclusion, executive misconduct, theft, bankruptcy, data breaches, regulatory investigations, litigation, and financial malfeasance, among others.

We know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk. Our clients often comment on how quickly we jump in and become members of their team. They also appreciate the fact that we consider all of the angles, the short- and long-term, and the nuances of their institution. In doing so, we work closely with communications and legal teams to deliver timely, consistent, and concise messages to the audiences that matter most, either in preparation for or in reaction to high visibility issues.

There’s never a one-size-fits-all approach to crisis. Our experience with clients of all sizes and across all industries provides the foundation for immediate action based on proven, successful practices.

HOW WE WORK – OUR APPROACH TO CRISIS MANAGEMENT

  • Integrate quickly with leadership, legal and communications teams
  • Assess the crisis
  • Understand the context and available resources
  • Identify the stakeholders (internal and external)
  • Develop and implement an integrated crisis communications strategy
  • Provide ongoing strategic counsel, crisis management and communications support

HOW WE CAN HELP – CRISIS COMMUNICATIONS SERVICES

  • Crisis communications plans
  • Content creation (e.g., statements, letters, talking points, timelines, plans, Q&A, social media posts, website content, etc.)
  • Stakeholder communications
  • Internal and external communications strategies
  • Media/social media management and response

ON-CALL COUNSEL & ISSUES MANAGEMENT RETAINER

Our on-call, retainer-based services allow for immediate, 24/7 access to crisis communications counsel and support on an as-needed basis. This arrangement also includes media monitoring, reporting, and analysis of news/incidents/trends that affect or could affect the organization and its stakeholders, as well as regular and ad-hoc correspondence with leadership to understand issues that might warrant careful proactive planning and communications.

HOURLY COUNSEL & SUPPORT

We are available on an hourly basis on matters requiring communications counsel and support. Each new matter requires an initial payment. Work that exceeds the initial payment is charged hourly.

The Castle Group Crisis Communications E-book, Insight and Advice, Free Guide

PUBLIC RELATIONS & CRISIS COMMUNICATIONS EXPERTS APPROVED BY RISK MANAGEMENT AND INSURANCE COMPANIES

Castle’s crisis communications expertise has resulted in the distinction of being named:

UE, FICURMA, and Utica National member schools, including colleges/universities, K-12, and independent and private schools, have partnered with Castle for crisis communications and public relations services in support of a covered crisis.

2022 In Review

119
Issues

CRT

Data breach

Diversity and inclusion

Employment

Environmental

Leadership transition

Litigation

Mental health

Proactive crisis planning

Protest and free speech

Racial equity and justice

Reputational Audit

Sexual assault/harasment

Social media

Vaccine/mask mandate

Violence

63
Clients

Financial Services

Healthcare

Higher Education

Hospitality

K-12

Nonprofit

Professional Services

Real estate

Retail

Technology

20
U.S. States +1 Country

Alaska

Arkansas

Colorado

Connecticut

Florida

Georgia

Illinois

Maine

Massachusetts

Michigan

Nebraska

New Hampshire

New Jersey

New Mexico

New York

North Carolina

Pennsylvania

Rhode Island

Vermont

Virginia

+ 1 Country: Italy

TESTIMONIALS

WHAT OUR CLIENTS HAVE TO SAY

OUR SERVICES

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