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Social Media Management Services

A UNIQUE APPROACH TO SOCIAL MEDIA MANAGEMENT & CONSULTING

How do I connect and engage with my customers? Social media is not the singular answer but another key communications channel that organizations need to consider as part of an integrated public relations and communication management plan. It’s important to know the profile of your customers and key audiences to understand where they are. You need to go to them.

But why, from a business perspective, should your organization participate? How should you do it? And why does it matter?

We take a commonsense approach to social media management – we analyze your audiences, find out where they live online, and engage them through compelling content.

OUR SOCIAL MEDIA MANAGEMENT SERVICES

FULL-SERVICE SOCIAL MEDIA MANAGEMENT

From the basics—building out your products and services on LinkedIn or setting up a Facebook page—to complex social media marketing strategies, contests, and interactive tools, we help clients feed these networks, monitor their presence, and measure their engagement. We can provide social media training, help your website become social media-friendly, or support your blog vision. We can embed social media tools into your event, sales conference, or marketing program to develop a new level of interaction and engagement for your teams.

Of course, social media is a critical way to amplify your company’s good work, media coverage, and thought leadership. Our teams seamlessly integrate to provide PR services and social strategies that help you promote your organization across platforms.

Social media requires more engagement and interaction than static marketing vehicles, so sustainability and commitment are critical. With our range of social media marketing services, Castle can help assess, build, or manage your social media presence in conjunction with a broader marketing campaign or as a standalone program.

DELIVERING EFFECTIVE SOCIAL MEDIA ENGAGEMENT STRATEGIES & CONSULTING SERVICES

As social media management consultants, we help corporations, small businesses, and nonprofits make smart social media decisions by focusing on the channels that matter most to them and their audiences. Ultimately, we want to move the needle and grow a results-driven social media presence that aligns with business goals.

Listening to the conversation taking place around you is foundational. Knowing how and when to engage follows. And being consistent counts. Doing so will help build a following and promote your brand.

For some organizations and business leaders, social media brings both opportunity and anxiety around online reputation management. Our highly skilled approach, which includes corporate social media training, will guide you through the positive and negative conversations happening around you to cultivate a meaningful online presence and impact the conversation effectively.

Castle employees working on social media content for a client on their mobile phone and laptop
Castle employees working on social media content for a client on their mobile phone and laptop
TESTIMONIALS

WHAT OUR CLIENTS SAY ABOUT OUR SOCIAL MEDIA MANAGEMENT SERVICES

SOCIAL MEDIA MANAGEMENT RESOURCES

Learn more about The Castle Group through our Team Page and helpful resources on the Castle Blog.

SOCIAL MEDIA MANAGEMENT FAQ

WHAT IS A FULL-SERVICE SOCIAL MEDIA MANAGEMENT COMPANY?

A comprehensive social media management firm like Castle offers an all-encompassing approach to handling an organization’s social media needs. The initial phase starts with strategic planning. Castle evaluates your current social presence, employs social listening to understand public perception of your brand, and then develops a plan to engage your target audiences and achieve your business goals through defined content categories and social media-specific performance indicators.

Following strategy development, the next key components are content creation, distribution, and community management. Full-service social media management isn’t just about crafting content; it’s also about what happens post-publication. Effective management includes monitoring inbound messages, tracking brand mentions, and appropriately addressing feedback, both positive and negative.

Lastly, Castle reports on and analyzes your content performance regularly, using key learnings to help inform future content and refine the strategy to further your brand’s social media impact.

WHY PARTNER WITH A SOCIAL MEDIA MANAGEMENT AGENCY

Deciding to outsource your organic social media management can be a tough decision. External partners bring valuable outside perspectives, critical for injecting fresh ideas into your social media strategies. Castle offers bigger-picture thinking, as the team stays up to speed on the latest trends and platform algorithms, ensuring your content remains relevant and achieves maximum impact. This knowledge influences how Castle prioritizes, executes, and reviews content – with strategy at the forefront of it all.

WILL CASTLE CREATE SOCIAL PROFILES FOR MY COMPANY?

Yes, Castle can create social media profiles for your company.

Upon full evaluation of your current social media presence and understanding your target audiences and goals, we’ll help determine the best platforms for your brand and messaging to live. If you do not have a profile already set-up on a certain platform, we’ll work with you to ensure everything is in place – from securing a handle to creating a bio and streamlining your branding for social-specific elements like profile photos and cover images. We will also devise recommendations on who the new profile should follow to ensure efficient growth from the start.

IF WE ARE LEVERAGING PR AND ORGANIC SOCIAL MEDIA, WHY DO WE ALSO NEED TO DO PAID SOCIAL?

Incorporating paid social media complements your PR efforts and organic outreach, rounding out your media strategy. Organic social media and PR contribute to the earned and owned media spaces, with owned media being the content you create and control and earned media being the content others create about you with your influence. Adding a paid social plan can help fill any gaps by ensuring precise targeting. You pay to place your content in front of specific audiences – especially those you may not be hitting with owned and earned media. The combination of PR, organic, and paid social media provides a comprehensive approach to maximizing your impact across channels.

HOW DO I FIND A GOOD SOCIAL MEDIA MANAGEMENT COMPANY?

First and foremost, you must like the team you work with. Once you determine personality fit, testing potential partners on their legitimacy from both a platform and industry perspective is important. Agencies should have a deep bench of experience working in different sectors and achieving a broad set of goals on behalf of those clients. Social media is in a continual state of upheaval, and your partner should be able to demonstrate a willingness to constantly optimize. Reach out to see if Castle is the right fit for your social media needs.

HOW IS PRICING DETERMINED FOR SOCIAL MEDIA MANAGEMENT SERVICES? (HOURLY, PROJECT, RETAINER?)

Pricing is determined by your needs and goals. We can be flexible to meet a variety of budgets. Social Media is a practice area rooted in growth and change; thus, we find that the best relationships are those that can commit to longer periods of time.

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