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#AMPLIFYCASTLE
Amplify. Deliver. Leverage. Three words that are woven into our integrated communications programs, our culture and our lexicon. Separately, they’re powerful. Together, they’re the force behind everything that we do. Our scrappy approach inspires us to leverage assets and relationships, deliver results and amplify our work across all channels. And it’s why, for more than 20 years, we’ve been able to achieve public relations, events management and marketing success and connect our clients with the audiences that matter most.
the four c’s
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
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Creative
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
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Client-centered
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
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Communications
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
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Connectivity
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.
Twitter – @CastleGRP
This morning, @slishcastle led an @AICUM workshop at @bentleyu on presidential transitions where she provided advic… twitter.com/i/web/status/11414…
Leveraging Local Flavor at Your Next Event via @EventMB ow.ly/mNOa50uHmCd #eventprofs #eventsindustry
Instagram @thecastlegrp
As public relations professionals, we are always looking for the next big thing in order to stay on top of the ever-changing media landscape. Podcasts have had a surge in popularity in recent years and are becoming one of the largest content platforms around the world, creating an untapped market full of potential for business and people in all industries. In her latest blog, Senior Account Executive @amandalbert_ explores the Who, What, Where, When and Why of utilizing podcasts in marketing and public relations strategies. Click the link in our bio to read the full post. • • • •
Castle News
Deborah Spencer, Castle's vice president of events and marketing, was recently appointed to the WriteBoston Board of Directors for a 3-year term.
Deborah will focus on helping WriteBoston amplify its mission of promoting deep learning through writing. The organization is built on the premise that powerful thinking and writing are inseparable.
There’s A Podcast For Everything
The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….
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