PR does not stand for press release. Not at Castle, anyway. The most effective PR starts with strategy — sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.

An event is never just an event. There’s always a reason for it and a message behind why… and at Castle, we thoughtfully assess the elements of each event to ensure that your key message intersects each stage of your event’s lifespan.

We have extensive crisis management experience leading national high-profile, high-stakes crises and helping our clients through sensitive and often highly charged matters around discrimination, wrongful termination, financial malfeasance, Title IX, litigation, sexual misconduct, data breaches and regulatory investigations.

How do I connect and engage with my customers? Social/digital media is not the singular answer, but instead another key communications channel that organizations need to consider as part of an integrated public relations and communications strategy.

Everything we do at Castle begins with the client’s business goals and messages in mind. To that end, we’re agnostic about the tools we use to get our clients where they need to go. Marketing and its numerous disciplines are at the heart of many client engagements.

We look forward to talking with you about how we can help you achieve your strategic goals.