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#AMPLIFYCASTLE
Amplify. Deliver. Leverage. Three words that are woven into our integrated communications programs, our culture and our lexicon. Separately, they’re powerful. Together, they’re the force behind everything that we do. Our scrappy approach inspires us to leverage assets and relationships, deliver results and amplify our work across all channels. And it’s why, for more than 20 years, we’ve been able to achieve public relations, events management and marketing success and connect our clients with the audiences that matter most.
the four c’s
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
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Creative
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
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Client-centered
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
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Communications
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
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Connectivity
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.
Twitter – @CastleGRP
7 hints to help create viral content via @PRDaily ow.ly/Lo4M50uoc4Q #viral #contentcreation #PRpros
Group Activities from Pacific World’s 2019 Top Destinations via @SmartMeetings ow.ly/NgRr50uobG9 #eventprofs… twitter.com/i/web/status/11319…
Instagram @thecastlegrp
Check out these amazing highlights from our events teams’ latest event in Aruba! The team planned a variety of fun programs including exciting beach activities, opportunities to explore the beautiful island, a tropical-themed celebration dinner that featured a performance from a local team of synchronized swimmers, and more! More photos to come from this four-day trip. • • • • • #aruba #onehappyisland #happyisland #travel #eventprofs #eventprof #eventplanner #events #corporateevents #travelgoals #caribbean #island #syncronizedswimming #aloe #tropical #tropicalvibes #arubaonehappyisland #visitaruba
Castle News
Deborah Spencer, Castle's vice president of events and marketing, was recently appointed to the WriteBoston Board of Directors for a 3-year term.
Deborah will focus on helping WriteBoston amplify its mission of promoting deep learning through writing. The organization is built on the premise that powerful thinking and writing are inseparable.
Finding The Why of Social Media Through a Social Media Audit
Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…
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