Energy PR, Events, Public Affairs, Crisis, Social Media, and Marketing Communication Services
COMPREHENSIVE ENERGY PUBLIC RELATIONS STRATEGY
Climate change is a significant threat to our future. We’re lucky to be headquartered in a region of innovators, leaders, and problem solvers tackling these challenges head-on. Massachusetts, in particular, is leading the way toward a net-carbon future: As new technologies emerge, every company has a climate goal to meet, and every level of government has set aggressive climate goals.
It takes a comprehensive PR strategy to cut through the noise and get noticed by reporters, lawmakers, and customers. Whether you’re a large company or a nimble startup focused on sustainability, carbon reduction, or clean energy, we can build a plan to amplify your essential work.
A FIRM WITH EXTENSIVE EXPERIENCE IN ENERGY SECTOR PR
Clients turn to us for our expertise in:
- Developing strategic plans for climate goal announcements
- Earning local and national media coverage media coverage
- Crafting key messages around environmental justice initiatives
- Identifying and capitalizing on thought leadership opportunities and growing CEO presence
- Securing meaningful speaking opportunities
- Helping energy clients engage with stakeholders and navigate the regulatory process
- Integrating tactics to maximize engagement and optimize marketing channels
- Advising on community-building event strategies, planning, and execution
ENERGY SECTOR COMMUNICATIONS SERVICES
PUBLIC RELATIONS
The energy sector’s ability to adapt to and address climate change is one of the country’s most critical issues. Companies in the energy sector face intense pressure to communicate their goals, mission, and value proposition effectively. Their communication capacities must be second to none, especially with external stakeholders and media. That’s why it’s highly effective to leverage the expertise of a best-in-class public relations agency like Castle to open doors with critical media outlets and to help sharpen and expand your messaging.
EVENT MANAGEMENT
Events, whether to celebrate a milestone, introduce a new product or service, or bring together essential stakeholders, are a medium to engage your audiences. Events have many moving parts, and it’s vital to find a firm that makes them turnkey, from event promotion and marketing to venue selection, registration, event logistics, and day-of operations. It’s also vital to ensure your event partner understands your objectives and can help you achieve your event goals. Castle provides expert strategic counsel throughout the planning process and has extensive experience producing events for clients across many industries, including energy.
PUBLIC AFFAIRS
In the highly regulated and evolving energy industry, establishing relationships and open lines of communication with elected officials, policymakers, and local decision-makers is critical to raising brand awareness, building trust, and moving projects forward. So, too, understanding the political dynamics among advocates and stakeholders and being familiar with local priorities, challenges, and regulations in cities and towns are at the forefront of the energy transition. Castle is a communications firm with a high political and policy IQ, deep relationships among industry and regional leaders, and extensive knowledge of the issues driving energy policy today.
CRISIS COMMUNICATIONS
Crises are never expected. You want a communications firm that can help put out fires and anticipate outcomes. Castle has extensive experience guiding energy companies through various issues, including negative media coverage, legal filings, and regulatory investigations. We’ve provided expert communications and messaging, guided internal and external media strategy around high-profile issues, and advised on communications strategies around stakeholder concerns in localities. We work closely with internal communications and internal/external legal teams to deliver timely, consistent, and concise messages to the audiences that matter most.
SOCIAL MEDIA
It’s not enough to be on all social media platforms. There’s an art and science to using social media channels effectively as an informative voice to reinforce messaging and as a monitoring tool to get ahead of potential issues. It’s also an effective way for executives to exhibit thought leadership. Castle has expert social media practitioners with the know-how to leverage social media successfully to achieve client goals.
MARKETING COMMUNICATIONS
A strategic marketing communications plan fosters engagement with key stakeholders in the high-stakes energy sector. Energy companies must articulate a consistent narrative across diverse marketing platforms, ensuring their messaging is clear, accurate, and delivered appropriately to maximize audience interaction.
It’s about telling the right stories on the right channels, ones that will resonate with the community, officials, and partners affected by your work. Our integrated marketing approach blends industry expertise with sensitivity to address our clients’ unique communication challenges, enabling us to navigate the intricacies of the energy landscape effectively.
ENERGY PR, EVENT & CRISIS COMMUNICATION RESOURCES
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