PR, Event Management & Crisis Communications Services for Healthcare

Healthcare Public Relations

We know healthcare PR. We don’t really have a choice, given how important healthcare is to the Boston economy. Helping our clients communicate with the very people who depend on them for their health and well-being is a responsibility we take very seriously.

In our over 25 years of working with some of the most respected and recognizable names in the healthcare industry, we’ve partnered with institutions of all sizes, ranging from local community hospitals and cancer centers to medical device companies.

Comprehensive Healthcare PR Services

Our healthcare PR experience includes:

  • Branding and re-branding initiatives for hospitals and health systems
  • Targeted social media campaigns and social media management for consumer-facing content
  • Thought leadership programs for physicians and executives
  • Media strategies for programs and services
  • Education materials for physicians, patients and caregivers
  • Executive visibility programs and relationship marketing

Along with these public-facing projects, we frequently work behind the scenes with institutions, providing counsel in advance of highly sensitive internal and external communications and announcements, specifically those related to healthcare policy, personnel, regulatory matters and mergers and acquisitions.

Healthcare Event and Conference Management

Beyond our healthcare public relations experience, our clients rely on our decades of expertise planning and executing all types of healthcare events. From major groundbreaking programs and facility openings, to large-scale healthcare conferences, company and executive retreats, and internal events recognizing employee engagement and celebrating achievements, we have proven expertise to get the job done.

Healthcare Crisis Communications

Castle has extensive experience guiding healthcare institutions of all sizes through everything from discrimination claims to sexual harassment to regulatory investigations. We’ve also supported numerous healthcare entities through mergers and acquisition communications, guided internal and external media strategy around high-profile executive misconduct and employment transitions, and advised on communications strategies in support of sensitive patient, family, and community matters.

We know how to effectively manage and communicate during a healthcare crisis to minimize institutional exposure and manage reputational risk. Our team always considers all of the angles, the short- and long-term, and the nuances of each institution. In doing so, we work closely with internal communications and internal/external legal teams to deliver timely, consistent, and concise messages to the audiences that matter most.