NEW ENGLAND’S PR AGENCY WITH NATIONAL & GLOBAL EXPERTISE
Castle fuels client campaigns with the best creative ideas, strategies and tactical execution, supported by world-class client service, to help our clients achieve their business goals.
In 1996, we built Castle on a simple belief: public relations and events are the most powerful and credible messaging and motivational tools. And they require very distinct and exacting skill sets. That’s why, unlike most PR agencies, we view event planning as its own distinct practice area. The beauty of this model is that it gives clients access to the best minds with the right experience that fits their unique needs.
Everything in marketing has changed in line with the rise of digital and social media. We incorporate social strategies into all of our client campaigns – whether we’re coming up with a way to share social media chatter at one of our client events, creating compelling content for a PR client, or conducting a social media audit to see how a company stacks up against its competitors. Of course, we’re also leveraging the coverage and visibility we obtain for clients across their channels and our own.
This approach has allowed us to grow beyond our headquarters in Boston. In 2016, we opened offices in Atlanta and Maui to support an increasingly diverse client base, both in terms of size and locale.
About 50 percent of Castle’s clients are national and multi-national firms who appreciate our ability to deliver all of our services in any geography and dig deeply to provide direct connections and results. The other 50 percent are local companies throughout New England, the Deep South and the Pacific Coast who rely on us to get them beyond their backyards and into the hearts and minds of their audiences around the globe.
THE FOUR C’S
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.