Blog

Inauguration: An Event Planning Perspective

Inauguration day. Regardless of your political views, from an event management standpoint, there was much perfection on display, and many lessons for anyone planning events today. Throughout the day and night, I heard from many colleagues and clients asking what I thought about the inauguration, from an event planning perspective. Here are ten takeaways, in…

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2020 – The Year of Crisis

What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. As we reflect on 2020, we all spent the…

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Traveling During COVID – What You Need to Know Before, During & After Your Trip

For millions around the world work from home days are long, daylight is shorter, and tropical backgrounds are becoming more enticing by the minute. The tourism industry is continuing to offer promotions, incentive deals, and innovative options to work from scenic locations and revamp your workweek. As appealing as those offers are, coronavirus travel restrictions…

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5 Ways to Foster Campus Culture This Winter Break

Many college students were either on spring break or about to start spring break when the global pandemic hit the United States in March 2020. School administrators across the country sent “extended spring break” notices so they could consider what to do next. Weeks later, students were informed that the remainder of their school year…

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GivingTuesday: A Global Day of Generosity

Today, Tuesday, December 1, 2020, is GivingTuesday, a global generosity movement that harnesses the power of people and organizations to make a difference in their communities and the world. This year, due to the various challenges and hardships brought on by COVID-19, giving back is more important than ever. What is GivingTuesday? Initially created in…

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No, Mom, It’s Not Just Zoom!

I sat down in front of my laptop for what was my Thanksgiving lunch and my parents’ Thanksgiving dinner. They live overseas, with a six-hour time difference, so we’ve grown accustomed to the oddly timed family FaceTime. The stress of life under COVID-19 has increased the desire for closeness as a family, as is true…

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Virtual or Socially Distanced Corporate Gatherings: The Holiday Edition

We all look forward to our office holiday party. Whether it has been held in the office or at an outside venue, these gatherings give us the opportunity to spend time together outside of our usual workday and celebrate the season. This year, these gatherings will be more important for our employees than ever. As…

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Unfortunately…Fortunately: Castle Reflects on 2020

Have you ever read Fortunately, by Remy Charlip? It’s a story about a boy who overcomes obstacles—and a childhood favorite of our SVP Keri McIntosh. To this day, you’ll often hear her reference the story’s point of view—unfortunately…fortunately—when we’re about to face a challenge. It can be inspiring to look for the positives, especially this…

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Hybrid Events: The Next Normal

Ask any event organizer and they will tell you that 2020 has been an equally scary and exciting time to be in the industry. We have been driven to rethink our event strategy, learn new technologies and flex our creative muscles in the digital space. While virtual events continue to be the go-to format for…

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Addressing Racial Equity in Education: K-12 Schools and Higher Ed

Educational institutions have an obligation to address racial equity and justice – urgently. Too many Black and Brown men and women have lost their lives and have been discriminated against, and there has been a much-needed shift to emphasize these systemic issues, especially in schools. Students and young adults are not afraid to speak their…

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