Blog

How to Write a Press Release: Best Practices for Success

Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…

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Castle’s 2019 Public Relations Recap & 2020 Social Media and PR Trends

After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…

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2019 Castle Events Year in Review

From unforgettable incentive programs in Dubrovnik, Croatia and Riviera Maya, Mexico, to sustainability and CSR efforts taking center stage at events, 2019 was an incredible (and busy) year for Castle’s event team! To kick off the new year, we’re sharing our top destinations and industry trends from 2019 and our 2020 event trend predictions. What…

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Top 10 Domestic Incentive Destinations in the U.S.

When thinking about your next incentive destination, think closer to home. The United States offers some of the top incentive destinations in the world, and you don’t need your passport to get there. Domestic incentive programs offer shorter and often lower-cost flights, hotels that meet every objective and activity options to fit within a variety…

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Introvert-Friendly Events

I’m an event planner—and a self-proclaimed introvert. As many of my fellow introverts can attest to, we learn how to “act” extroverted when moments call for it, but the act can take quite a bit of energy to maintain for long periods of time, especially at events. How one responds to stimulation is a simple…

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What My Internship Taught Me About My Full-Time Job

The summer after my junior year of college I was fortunate enough to have a public relations internship at The Castle Group. My time those few months was eye-opening, educational and inspiring. For the first time, I saw what a PR agency was all about. I got to learn from some of the best in…

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Aloha from Maui: Five Questions with Keri McIntosh

We firmly believe that our accomplished team of public relations and event professionals are our greatest asset. From crisis communications experts and media relations mavens to event managers and strategists, our team at Castle does it all. Our Five Questions blog series highlights our team’s areas of expertise with an inside look into their roles…

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Seven Reasons Why “The Affair’s” Noah Solloway is the Worst Crisis Communications Client Ever

On the fifth and final season of Showtime’s “The Affair,” Noah Solloway’s past finally comes back to haunt him. Once a media darling, in this era of #MeToo, women from his past, including a publicist and student, accuse him of sexual misconduct. When a Vanity Fair reporter he’s worked with before calls for comment on…

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Transitioning from TV News Reporting to Media Relations

When I first became a television news reporter, I didn’t like dealing with public relations people. In fact, I thought they were just spinmeisters who were getting in the way and who insisted on controlling things. And I wanted nothing to do with them – I just wanted the story – process be damned. Dealing…

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Piecing Together the Event Planning Puzzle: Five Questions with Emily Langlois

From passionate event planners to media relations specialists to crisis communications experts, our talented team of public relations and event professionals are the cornerstones of our success. Our top-notch employees provide effective event, marketing, public relations and social media strategies to our wonderful clients across a wide range of industries. Our Five Questions blog series…

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