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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

Pitching the media during busy news cycles can be challenging, even more so when people tend to start losing concentration after about eight seconds. Effective outreach begins by understanding the media and learning to adapt. Building upon your relationships with the media and getting creative with your releases will help you engage your reader and stand out.

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Top Corporate Incentive Destinations in the Caribbean

The Caribbean is a cultural melting pot that offers a wide range of options for corporate incentive events of every size, budget, and length of stay. Whether you are looking for 200+ rooms and a thriving nightlife or 15 rooms and a relaxing oasis, island options abound with beautiful beaches, delicious cuisine, and world class hotels and resorts.

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Tips and Tricks for Relationship Marketing with Freelance Writers

PR professionals tend to look to established staff reporters and high-profile outlets when pitching as a direct pathway to a story getting published. It doesn’t always work out that way. Get an inside scoop from a freelancer to public relations professionals on best practices for relationship marketing.

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Five Lessons an Education in Marketing Communications Taught Me About Creativity

We live in a world where anyone can pick up their phone and develop their own “brand” via Instagram or Tik Tok. What separates the masses from the outstanding few is marketability. Read five lessons learned by studying Marketing Communications.

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Internship Take-aways, Reflections & Pro-Tips

Internships are a great way to immerse yourself in your field of study—and gain so much more. Read through these interviews with past and present Castle employees whose internships launched their careers in public relations and event management.

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Making Space for Black Women in the Public Relations Field: Opinion by Castle intern Shelby Casimir

Black women shouldn’t be afraid to take up space and unapologetically operate in our zone of genius. I have been working in the public relations industry for some time now. I’ve learned a lot and am entering the professional world soon. This experience has been a liberating change in my career trajectory. It was the…

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Media Literacy: Three Ways to Separate Fact From Fiction 

We live in a time too often plagued by headlines and news curated to maximize viewership. We have seen the detrimental impact this has had on society. For our brains to begin to grapple with the excess of media and content consuming our lives, we develop subconscious processing strategies known as “heuristics” to select what…

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Ukraine Support

Here are five reputable non-profits working to support the people of Ukraine. Stand with Ukraine.

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3 Ways to Best Utilize Media Monitoring for Your Company

What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and…

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Is 2022 the Year Incentive Travel Makes a Comeback?

Incentive travel with all its benefits is expected to make a comeback in 2022, but there are some changes we expect to see in the industry as we move into the new year.

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