Sandy Lish | Principal/Founder
It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.
When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community.
PR is all about third-party credibility – so I must share some of our own accolades. We recently won the March of Dimes Franklin Delano Roosevelt Humanitarian Award. I’ve been honored with the Greater Boston Chamber of Commerce Pinnacle Award for Entrepreneurship, the Women’s Business Enterprise National Council Business Enterprise Star Award and the Center for Women and Enterprise Rising Star Award. I was also named a Boston Business journal “40 under 40″ (although I would no longer be eligible!). I’ve had the privilege of speaking for groups including the Boston Business Journal, Greater Boston Chamber of Commerce, and Center for Women and Enterprise, many higher education institutions and PR industry organizations.
I serve on the boards of The Center for Women and Enterprise, March of Dimes and the Chief Executives Club of Boston. I’m especially proud to be state board chair for the March of Dimes and most recently was named to its national Volunteer Leadership Council. I also currently chair the WGBH Corporate Executive Council, serve on the Women’s Advisory Network of the Greater Boston Chamber of Commerce and am a member of the Massachusetts Women’s Forum. I’m on the executive committee of the Public Relations Global Network—interacting almost daily with my “sister” (and “brother”) agency principals in every major media market to develop world-class relationships for our clients and teams.
When I’m not doing that? You might find me with my husband, rooting on my son or daughter at a hockey rink or lacrosse field, or walking my Wheaten Terrier. My favorite place to be is the beach – any beach with a great book and great company. What else do you want to know? Before Wendy and I founded Castle in 1996, I held in-house marketing positions at KPMG, Lesley University and the Massachusetts Bar Association, and was an executive at IQ&J, a premier Boston agency. I’ve worked on everything from pita chips to online travel to medical imaging to student lending. I grew up in Brookline, Mass. and am a proud alumna of UMass Amherst. And I really, really miss my Blackberry. Let me know if you have any questions.
Wendy Spivak | Principal/Founder
I can’t help myself—every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results.
When I am not overseeing an event somewhere around the world (I have managed events on almost every continent), I’m often in my office, surrounded by project management plans and ensuring our events proceed as smoothly as possible. With decades of experience in events and marketing, I manage my teams to deliver the same level of quality and service that is my hallmark. I also manage Castle’s operations, making sure that our financial, HR and technology needs are well met.
Part of Castle’s culture is giving back to the community. I’m passionate about the boards I serve on and the organizations we support. It’s truly my privilege to use my professional skills to help them achieve their goals.
Peter L. Miller | Board Member
I don’t particularly like talking about myself in this way; I’m from the Midwest. Fundamentally, I am an entrepreneur. I envision new opportunity and create value by positioning companies through super creative and highly disciplined communications and marketing programs.
Before Castle, I led a team that built a communications college in the most competitive higher education market in the world – Boston. We built it from scratch. We assiduously carved out our position in the marketplace; we communicated a creative, consistent branding message; we grew enrollment and revenues exponentially; we made strategic partnerships; and we sold it to a public company. Our shareholders and stakeholders were richly rewarded for their investment. I was chairman and CEO.
I believe successful business relationships and sustainable corporate cultures are built on respect, friendship and integrity. To build a business or an institution, you need a high level communications advisor and confidant who is as comfortable in City Hall as on Capitol Hill; main street, Wall Street. You need someone who has done it before, who has raised capital and created value for investors; someone who is street-smart and who leads teams that deliver successful communications programs in an ever-changing context of complex networks of customers, partners, employees, stakeholders, and shareholders. I am that person.