Wins, losses, peaks, and valleys: sound PR persists through it all. Effective communication, strong relationships, and the ability to adjust on the fly allow stories to be told and successful positioning to take place.
Prior to joining Castle, I spent nearly seven years with the Boston Red Sox in communications and media relations. It was there I learned PR is not wholly dependent on performances between the lines. I experienced a World Series championship, last place finishes, and everything in between. Through it all, constant dedication and preparation were crucial in navigating the ups and downs of an organization in the public’s watchful – and oftentimes critical – eye.
Whether working on day-to-day responsibilities, bigger picture initiatives, or coordinating individual features, I take pride in understanding target audiences and having a finger on the pulse of the respective industry. That leads me to constantly search for the reasoning behind processes and information, allowing my mind to stay open and maintain a flexible outlook necessary to adjust to shifting landscapes.
A New Englander through and through, I grew up in central Massachusetts and now reside on the South Shore. I love exploring the region and taking advantage of all it has to offer. Outside of work you can find me skiing and hiking in northern Maine, New Hampshire, and Vermont, cruising along the Cape, or driving abnormal distances in search of good ice cream. This is home and I care about the happenings here.