Trees and buildings in the Charlestown Navy Yard

Wendy Spivak

The Castle Group, Principal/Founder, Wendy Spivak

I can’t help myself — every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins.

While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results. When I am not overseeing an event somewhere around the world (I have managed events on almost every continent), I’m often in my office, surrounded by project management plans and ensuring our events proceed as smoothly as possible.

With decades of experience in events and marketing, I manage my teams to deliver the same level of quality and service that is my hallmark. I also manage Castle’s operations, making sure that our financial, HR and technology needs are well met. Part of Castle’s culture is giving back to the community. I’m passionate about the boards I serve on and the organizations we support. It’s truly my privilege to use my professional skills to help them achieve their goals.