Amplify. Deliver. Leverage. Three words that are woven into our integrated communications programs, our culture and our lexicon. Separately, they’re powerful. Together, they’re the force behind everything that we do. Our scrappy approach inspires us to leverage assets and relationships, deliver results and amplify our work across all channels. And it’s why, for more than 20 years, we’ve been able to achieve public relations, events management and marketing success and connect our clients with the audiences that matter most.
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.
I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…Read More