delivering meaningful content to our clients' target audiences
to your marketplace
to deliver impact
so your leadership shines
that inspire team success
that fit client needs
Before you can get there, we map out the route. We created Castle in 1996 with dedicated PR and events teams knowing that one size does not fit all, and the right experts, doing the right jobs, achieve the best results.
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.
The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…[...]
Castle’s Sandy Lish shares her advice for women at the Boston Business Journal’s inaugural BizWomen Mentoring Monday event.