delivering meaningful content to our clients' target audiences
to your marketplace
to deliver impact
so your leadership shines
that inspire team success
that fit client needs
Amplify. Deliver. Leverage. Three words that have become part of the Castle DNA, woven into our integrated communications programs, our culture, our lexicon. Separately, they’re powerful. They provide the core tenets for what we do and promise, and what sets us apart. Together they’re like a mantra that both grounds us and reminds us of why, for more than 20 years, we’ve been able to build relationships that matter, and achieve public relations, events management and marketing results that get our clients where they need to be.
At the core are four fundamental C’s that are immutable to us and connect all of our divisions, our clients and the outside world.
They are the foundation for everything we do.
Looking at everything through a fresh lens – whether a story pitch or an event design – employing the newest tools and technology to enhance our efforts.
Knowing that our clients’ business goals are our business goals – and that unmatched service and quality are non-negotiable.
Striving for perfection in writing and clarity in our interactions to ensure the right message comes across at all times.
Linking audiences directly to our clients’ content, products, services and people, and leveraging our own connections for our clients’ gain.
We recently had the opportunity to sit down with friend and Public Relations Global Network (PRGN) partner Jim Bianchi, the president of Detroit-based Bianchi PR. Jim shared with us his agency’s secrets to social media and client retention, as well as the interesting story about how he got his start in automotive PR. How and…[...]