Well-executed PR is priceless. It’s the ad that money can’t buy. A brand or organization can always talk about itself but third-party validation and exposure occupies a special place in the audiences’ mind.
My career started in the public higher education system here in Massachusetts, helping raise awareness for life-changing programs for those without the means for a degree from a private university, while also boosting enrollment from Cape Cod to the Berkshires. From there, I took the short ride home to New York where I cut my teeth working with clients such as Dentsu, Publicis, Maker’s Mark, The New York Times and many more. I also worked closely with luxury and athletic start-ups during their go-to-market phases, helping them find their voices.
I spent the past several years working with and in the advertising industry, learning the ins and outs of audience identification, audience building and engagement – all while applying those lessons to my communications work. Most recently, I served as the Director of Marketing Communications for a media agency (the best if you ask me) here in Boston. Along my winding journey, I have won two D&AD Pencils and was awarded a citation from Massachusetts House Speaker Robert DeLeo.
I’m always busy and I love it. I ski, golf, bike, run, restaurant hop and travel whenever I have the chance. Ideally, I do as many of these things as possible with my wife, Jenny, by my side.