You’ve got about two seconds to grab my attention. Ready. Set. Go! (one Mississippi…two Mississippi.) Okay, I’m intrigued. Now what? The answer: It’s complicated. There’s so much electronic noise and clutter to cut through these days. It takes deliberate thought, creativity and strategy to get your messages seen and heard.
Let’s think about your current state of marketing. Is it willy-nilly or strategic? Siloed or integrated? Off-track or on? Meh or fun? Do your message points support your short- and long-term goals? Is your storytelling clear and memorable? Precise and vivid? On brand? These are the things I consider when piecing together a new marketing initiative or strategic plan. Thankfully—puzzles are my happy place.
There’s nothing more exhilarating for me than to nail it—for you. As a marketing and creative strategist, I take creativity seriously! I tap into both sides of my brain. I must be imaginative and inventive—and calculated and tactical. I also draw on decades of experience in marketing, creative direction and project management to foster an idea to fruition and develop the best plan to deploy it.
I lead Castle’s marketing division, splitting my time between agency and client work. During my tenure, I’ve directed hundreds of marketing projects, initiatives and communications strategies—from marketing and event collateral packages to company branding to full-blown integrated marketing communications campaigns and strategies—for high-profile clients: Dunkin’ Brands, Fidelity Ventures, Google, Harvard Medical School, Joe Andruzzi Foundation, Massachusetts Institute of Technology, NetApp, Ocean Spray, SHI, St. Francis House—just to name a few.
In my free time, I like to catch up with family and friends, practice yoga, walk the beach, explore the local food scene, play Lumosity (“Train of Thought” and “Trouble Brewing” are my most favorites) and work the daily New York Times crossword, especially the Sunday puzzle. I recently built a home in Puerto Vallarta, Mexico, so app Duolingo’s Spanish lesson is currently at the top of my free-time activity rotation. Hasta luego!
I studied Business Administration at Salem State College and Marketing Communications and Public Relations at the University of California and currently sit on the board of directors for WriteBoston, a nonprofit literacy organization that serves students, schools, districts, and educational organizations across Massachusetts.