Blog

A Candid Conversation with Castle: Strategic Communications

This past semester, Simon Zhou, a senior majoring in public relations at Boston University, participated in our 15-week internship program, gaining valuable, hands-on experience working alongside our public relations team. As part of our new intern-led “A Candid Conversation with Castle” series, Simon sat down with Castle Co-Founder Sandy Lish to talk about what he learned over the course of his internship and why strategic communications plans and social media strategies are so important to an organization’s success.

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Media Moment | Meet Don Seiffert

We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world? As part of Castle’s biweekly Media Moment, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on the men and…

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Megan Costello

The beginning of a new year always offers time to reflect on accomplishments and set goals for the weeks and months ahead. Castle’s Sandy Lish recently sat down with Megan Costello, the executive director for the Mayor’s Office of Women’s Advancement, to discuss her career-defining moments, her goals as a role model for young women and how she plans to continue to pursue her efforts for women’s equality in 2017 and beyond.

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Media Moment | Meet Jackie Bruno

Our guest this week is Jackie Bruno of Boston’s newest broadcast outlet, NBC Boston, which launched on January 1, 2017. It has been an exciting three weeks for the team at NBC Boston and the viewers in Massachusetts.

Jackie joined NBC Boston’s sister station, NECN, in December of 2011 as a general assignment reporter and weekend anchor. Today she’s NBC Boston’s entertainment reporter and she recently reported live from the Red Carpet at The Golden Globe Awards in LA.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part II

In part two of Sandy Lish’s interview with City Council President Michelle Wu, Councilor Wu shares her and priorities for the City.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part I

Castle’s Sandy Lish recently sat down with City Council President Michelle Wu to discuss her inspirational leadership in Boston. Part one of this two-part interview covers Michelle’s thoughts on young leadership and some tips on how to amplify your own voice and ideas.

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Embrace opportunities to (re)connect this holiday season

The holiday season is a busy time for all of us. And each year it seems to get busier (and start earlier, for whatever reason).

You might actually feel sick looking at an Outlook calendar that more accurately resembles a Tetris game than a practical schedule. But each one of those “busy” blocks – especially the after-hours ones that represent holiday parties – are opportunities to work on your own personal elevator pitch.

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Principal Partners

I recently had the chance to participate in Principal Partners an annual event hosted by Boston Public Schools, Mayor Walsh and Superintendent Chang, Bank of America and Boston Plan for Excellence (BPE)—where corporate, public and nonprofit executives partner with BPS principals to lead their schools through a regular school day. I was assigned to shadow Principal Mark O’Connor at The Carter School, a remarkable school that serves 25 Boston children with disabilities.

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Tips for Reaching Millennials during the Holiday Shopping Season

Millennials take the cake for the largest living (and spending) generation, therefore understanding millennial purchasing decisions can help businesses garner more sales and brand interaction from the generation with the most buying power.

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Guest Blog Post: Castle Lessons – The Importance of the Brand

As public relations professionals we are brand ambassadors, brand protectors and brand builders. When I started at Castle as a green account executive I had no idea what this truly meant. In fact I did not appreciate the weight of it all until I was working in my current role as the director of communications at Saint Louis University School of Law – by myself – with only the experience of my Castle years to guide me.

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