Blog

Guest Blog Post: The Best Lesson

Sometimes, life is full of coincidences, isn’t it?

Recently, I was sharing a story with my husband about the best lesson I learned from Sandy Lish and The Castle Group, and how I apply it to my own business today. A few days later, Sandy asked me to write a guest blog to help celebrate Castle’s 20-year anniversary. No joke. Coincidence. Fate. Kismet. Whatever you call, it’s an easy blog to write.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Bill Fine

As we continue to celebrate 20 years in business, our own Sandy Lish sat down with the General Manager of WCVB, Bill Fine, to talk about his defining moments over the past 20 years, his incredible team, and how the station as a whole amplifies itself within the community.

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Guest Blog: 5 Timeless PR Techniques for Great Success

I started out at The Castle Group (TCG) as an Account Coordinator in 2006. It was my first job out of college, so needless to say, I was very green to the public relations industry. Little did I know that this first job was much more than just a j-o-b. It was an experience that helped me uncover a passion for nutrition, and this discovery coupled with the unwavering support of the Castle team would set me on a path that would determine the rest of my career.

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Fostering a Positive Work Environment

If you want to foster a positive work environment, you need to work at it—and at Castle, we do! From day one, Sandy and Wendy strived to do great work—and to create a really special place to work. Collaboration, teamwork and appreciation are not just buzzwords here. We live it every day. And the result…

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#amplifycastle with WriteBoston

During The Castle Group’s Spirit Week celebrating our 20th anniversary, we hosted a day-long workshop at our office in the Navy Yard as part of WriteBoston’s six-week summer program that engages students to improve their writing, build journalism skills and explore different parts of Boston.

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The Castle Collage

One of the most moving moments in our otherwise largely humorous, “Thing” competition came when Keri presented her fabric- and phrase-splotched megaphone.

Keri has been an integral part of our team for an amazing 17 YEARS—having led events for us around the world and around the corner. She has developed team members and client relationships and most of all, epitomizes Castle Culture. She is family.

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The thing about the “Thing”

The “Thing.”

No, it isn’t the title of a scary movie. And no, it isn’t an unknown being that emerges from the swampy wetlands one cold night in October. (Though the thought of both produce far less anxiety than what the “Thing” actually is, particularly for a new employee like me).

So what is it then? Apparently the “Thing” is a holiday contest, one that dates back 20 years to the founding of The Castle Group, involving a random object that changes from year to year. Therefore to celebrate our 20th anniversary, Castle Spirit Week had to include an special edition of The “Thing”.

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The Work Wellness Benefits of Massage

During our Castle Spirit Week Wellness Day, we had the opportunity to sign up for a 10-minute chair massage from Melrose Massage. The benefits of massage therapy in the work environment are nothing new. Beginning in the 90’s, research revealed that incorporating massage therapy as a company benefit could reduce employee stress levels, and in turn decrease stress-related illnesses, minimize fatigue, and increase the productivity and alertness of employees—especially those who sit at a desk all day. Beyond the physical benefits, massage can boost employee morale and satisfaction in the workplace. At Castle we are lucky to have business owners who understand the ROI of just 10 minutes of each employee’s time. Not only did Spirit Week accomplish the task of celebrating 20 years as a company, small moments like the massage made us feel valued, and was a great reminder that success cannot happen without healthy and happy team members.

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Taking Happiness Into Your Own Hands: A Lesson from Nataly Kogan

If I get this promotion, I’ll be happier….If I meet Mr. Right, I’ll be happier….If I lose 15 pounds, I’ll be happier.

These are things that many of us tell ourselves on a fairly regular basis. We’re searching for happiness, and, in the process, are placing our happy hopes and dreams in the hands of others. The problem with this, according to Happier founder and CEO Nataly Kogan, is that true, lasting happiness comes from within.

Nataly spoke to the Castle team about happiness as part of our Spirit Week Wellness day and, since her presentation, I’ve been thinking about the coveted emotion in a new way.

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Castle Kicks Off Spirit Week with Superfoods!

The superheroes of Castle kicked off our 20th Anniversary Spirit Week celebrations last week by enjoying superfoods, part of our health and wellness day. What is a “superfood?” The Oxford Dictionary definition states a superfood is “a nutrient-rich food considered to be especially beneficial for health and well-being.” We were happy to try several things that tasted great – and delivered a nutritional punch.

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