Blog

Atlanta is United

A….T…..L. A….T…..L. If you’ve been to an Atlanta United game recently, you know exactly how this chant goes and how fired up the crowd gets. Attend a Five Stripes game in the new (and amazing) Mercedes-Benz Stadium and you’ll see and hear more than 70,000 fans of all walks of life come together with a single…

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Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company…

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Media Relations 101 – Creating Coverage in the Absence of Breaking News

How to find alternative ways to get our clients in the media, talking about their organization and sharing their expertise.

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8 Tips to Successfully Transition from Intern to Employee

Eight tips that helped me successfully transition from intern to employee.

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Six Best Practices for Using Snapchat

Six Best Practices for Snapchat success.

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Top Ways to Recognize Your Employees

From verbal recognition and opportunities for promotion, to financial compensation or flexible working hours, there are many ways to acknowledge your employees’ contributions and achievements. While some of these forms of recognition may not be appropriate for every organization, employee recognition events can be a great way to bring a company together, show appreciation for employees, and create a positive work environment.

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Corporate Incentive Events: Sports

A prospective client recently asked me, “What was your most favorite event to plan?” Hmmmmm? It’s easy for me to talk about the aspects of event planning that are most rewarding for me personally—or the types of events and services our agency excels at—but my most favorite event to plan? I was stumped. I began…

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Five Best Practices for Working with Bloggers and Social Media Influencers

As the traditional media landscape becomes increasing crowded and noisy, brands large and small have needed to modify their media and marketing strategies to create alternative opportunities to get in front of their desired audience. One growing alternative to traditional earned media is social media and blogger marketing, where brands work directly with blogger and…

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Crisis in the making: Campus carry creates angst, unrest for everyone but Georgia lawmakers

Soon Georgia will become one of 10 states in the country to allow guns on campus. Students over the age of 21 with concealed weapons permits will be legally allowed to carry firearms into what is supposed to be an environment reserved for learning.

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Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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