Blog

Five PR Tips From a Former Journalist

As traditional media outlets see more newsroom cutbacks, reporters are working harder and longer in the face of tightening budgets and increasing public skepticism. With fewer reporters bearing heavier workloads, you have to be savvy when trying to place your news and reports. When I was a reporter a short time ago, nine out of…

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Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

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How to Take Audience Engagement to the Next Level

In society today, distractions are constant. Employees can physically step away from the office, but the ability to disconnect technologically is an increasingly difficult task. We live in a world where your mobile device is your epicenter—emails find you anywhere, cell phone numbers are public knowledge, and social media incessantly derails your attention span. As…

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Media Training 101: A Conversation with Sandy Lish

I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…

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An Event Planner Perspective: The Value of Company Retreats

At The Castle Group, not only do we plan meetings, incentives and retreats for our clients, we also practice what we preach and participate  in our own company retreat. A company retreat provides a unique opportunity to take your employees out of their everyday work setting and give them intentional time to get to know…

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Client Relationships: Keeping it Fresh

Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer.  Here at Castle, we are lucky to have customers that we’ve developed long standing relationships with…

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Planning Ahead: The Rise of Cannabis in Corporate Events

Here at The Castle Group, we pride ourselves on being ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new that we can incorporate into innovative client events. Recently, the Massachusetts state legislature legalized recreational marijuana, so…

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Nine Things to Think About Before Summer Kicks Off

Despite the crazy, decidedly non-Spring-like weather that until very recently occurred along most of the East Coast, we can finally feel it: summer IS coming. Summer–when people are away on vacation, July 4th shortens the week, there are fewer events and networking opportunities, some businesses have “slower” seasons (think: academia), and some are in high…

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Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

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Making a Difference All Year Long

The holiday season is a time to give generously and want not, for the greatest gift is that which expresses thanks – to our families, to our friends and to organizations and causes that we care about the most.

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