Blog

Pitch a Tent for Your Next Event

Summer is here and the season for outdoor events is upon us. This means that tents may become part of the event plan – either as a weather contingency (for rain or sun cover), to create a more defined and/or comfortable outdoor environment or when indoor space is limited. But more than just a place to gather and feed guests, a tent and its various components can become an important part of the event design.

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Snapchatting the Millennial Generation: Tips & Tricks

The wildly popular photo messaging app, Snapchat, has become a staple to the millennial virtual communication sphere. Over the years, Snapchat developed from a simple photo messaging service to a multifaceted platform for text, video, photo, news sharing and now, advertising. Snapchat does what other social networking outlets cannot accomplish: offering a snapshot of “instant expression” of what is happening in the present, in real-time. Users can send personal messages or share a “story” with their followers.

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Guest Blog: How The Castle Group Amplified My Career

Develop, heighten, strengthen; beyond defining the word amplify, they are all words that represent my time at The Castle Group. Let me explain.

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Being a Best Place to Work in the Eyes of Employees

As an 11-year veteran of Castle, I was filled with pride at our recognition at the Boston Business Journal’s Best Places to Work event. We came in 4th in the 20-49 employees category, no small feat in a town that boasts some of the most innovative startups in the country. (And, according to the awards presentation, a town that is also home to a high number of office foosball tables and beer kegs.)

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“Amplifying” Inside and Out

Can we brag for a minute? We’re beyond proud to have been named a Boston Business Journal Best Place to Work, which is based on employee feedback. This recognition means a lot to us, because we’re nothing without our talented people who put their brains to work for our clients every day. As proud as we are of our workplace, we’re even more proud of them. We believe we’re a leading workplace, due, in part, to our 20th anniversary #amplifycastle campaign which touches everyone on the Castle team, and the hard work we put into our company retreat, where the campaign was born.

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How to Work with Your Client’s Client

As PR practitioners, we often have to work with our client’s clients and customers. We may be working on a case study for a trade journal or need a quote for a press release announcing a partnership. For example, Castle client LetsAllDoGood recently launched a free and simple social platform that connects causes, nonprofits and community groups with their supporters on their smartphones. For this project, we connected and collaborated with a number of nonprofit partners on the launch.

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Guest Blog: The Four Cs Already Becoming Pillars Back In 1997

With The Castle Group turning 20, I hear they have four fundamental Cs that are critical to the firm’s success – Creative, Client-centered, Communications and Connectivity. Well, I am happy to tell you that these 4 Cs, while not named as such, were already established components of the firm’s day-to-day operations and helped propel the agency to early success that has enabled it to reach its 20th birthday.

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Letter to a Future Intern

If you’re looking for some spectacular insight into how events come together in an orderly fashion— despite the last minute changes and unexpected obstacles that come with the territory—you’ve come to the right place—Castle!

When I first interviewed at Castle for an internship, I was unsure if event management was the right fit for me. My doubts were alleviated on day one. After meeting with the team, I knew I wanted to become an event planner—and that I found the right place to hone my skills and learn more about the events industry. I hope that you, too, will gain the same inspiration and skills from your upcoming adventure!

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Crisis Communications Checklist for Social Media

Our team has been working around the clock for a number of crisis communication clients—most recently related to data breaches/identity theft, sexual assault, threats of violence and product liability. Despite the variety of crises issues, there are some commonalities.

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RIP Big Blue | 2008-2016

Goodbye Big Blue and thank you for your years of dedicated service!

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