Blog

Assess and Adjust: Higher Ed PR Plans in 2016

Adjustments. Whether it’s adjustments sports teams make to their game plan or how an organization adjusts to a specific issue, market trend or the competition, leaders are defined by how quickly they assess their strengths and weaknesses and tweak their strategy in a timely way. The end goal remains the same: to produce optimal results….

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Sephora Shows Marketers How to “Play” – and Win

The cosmetics world has been revolutionized – like everything else – by technology and new retail concepts. Gone are the days when premium cosmetics were only available in glass cases at department stores. Retailers like Sephora and Ulta allow consumers to try things for themselves in store, or receive samples with online orders. Additionally, subscription…

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Popular Décor Themes for the Holiday Season

Planning your holiday party and need some fresh ideas? We are breaking down five hot décor themes to help you plan this seasons’ get together. Check out our tips and tricks to mastering these décor themes for this upcoming holiday season.

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#ScrappyinStowe at the Castle Company Retreat

The Castle Group recently took a company retreat to Stowe, Vermont. Hosted at the beautiful Stoweflake Resort, we experienced a perfectly executed company meeting planned by The Castle Group events team. As I am fairly new to the Castle team, this was my first opportunity to experience a Castle event. Sitting just feet away from…

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The Instagram Pitch

While television, radio and print have been the traditional methods of public relations outreach, social media platforms like Instagram provide a unique way to secure client coverage. It has been reported that 90% of information transmitted to the brain is visual and visuals are processed “60,000 times faster in the brain than text.” Visuals drive…

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Thanksgiving Media Relations

With Thanksgiving this week, it might be hard to see how the mashed potatoes you slaved over have anything to do with pitching your next story. Inspired by PR Daily’s 2012 round up of key Thanksgiving table takeaways, we’re refreshing this list, with some Thanksgiving media relations tips round two. Don’t over promise on the…

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Events Under Construction

Event venues must constantly refurbish and upgrade in order to continue to appeal to their audiences. As event planners, we hope this process does not fall over our event dates! However, sometimes there is no way around it. Either construction drags on longer than expected or we do not have flexibility in selecting the venue…

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Opportunities and Challenges Abound for Small Businesses

While big businesses grab most of the headlines, small businesses are the cornerstone of the American economy, comprising 99.7 percent of U.S. employers, according to the SBA. Two events I’ve had the pleasure of participating in recently have brought home the power of small businesses. A group of us from Castle attended the Greater Boston…

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Insights From My Exchange with Ground Floor Media

Earlier this month, I made my way out west to spend the week with our Denver PRGN partner agency, Ground Floor Media (GFM), and I can’t say enough about the city and my amazing hosts. One of the most rewarding benefits of having close to 50 PRGN partner offices is the opportunity to collaborate with…

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How to Stand Out at a Trade Show

I recently joined a Castle client, ProStar Software, at Dreamforce 2015 in San Francisco for the company’s product launch of TrackStar. I was once again reminded of the fiercely competitive nature of trade shows and expos. Hundreds of vendors are working to garner attention, hand out business cards and draw the biggest crowds. Typically all…

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