Blog

Media Training 101: A Conversation with Sandy Lish

I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…

Read More

An Event Planner Perspective: The Value of Company Retreats

At The Castle Group, not only do we plan meetings, incentives and retreats for our clients, we also practice what we preach and participate  in our own company retreat. A company retreat provides a unique opportunity to take your employees out of their everyday work setting and give them intentional time to get to know…

Read More

Client Relationships: Keeping it Fresh

Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer.  Here at Castle, we are lucky to have customers that we’ve developed long standing relationships with…

Read More

Planning Ahead: The Rise of Cannabis in Corporate Events

Here at The Castle Group, we pride ourselves on being ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new that we can incorporate into innovative client events. Recently, the Massachusetts state legislature legalized recreational marijuana, so…

Read More

Nine Things to Think About Before Summer Kicks Off

Despite the crazy, decidedly non-Spring-like weather that until very recently occurred along most of the East Coast, we can finally feel it: summer IS coming. Summer–when people are away on vacation, July 4th shortens the week, there are fewer events and networking opportunities, some businesses have “slower” seasons (think: academia), and some are in high…

Read More

Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

Read More

Making a Difference All Year Long

The holiday season is a time to give generously and want not, for the greatest gift is that which expresses thanks – to our families, to our friends and to organizations and causes that we care about the most.

Read More

Atlanta is United

A….T…..L. A….T…..L. If you’ve been to an Atlanta United game recently, you know exactly how this chant goes and how fired up the crowd gets. Attend a Five Stripes game in the new (and amazing) Mercedes-Benz Stadium and you’ll see and hear more than 70,000 fans of all walks of life come together with a single…

Read More

Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company…

Read More

Media Relations 101 – Creating Coverage in the Absence of Breaking News

How to find alternative ways to get our clients in the media, talking about their organization and sharing their expertise.

Read More