Blog

Guest Blog: What it Takes to Elevate & Amplify Events

There are important tenets that I learned at Castle that I carry with me today. These five tools help me elevate and amplify the events I am creating now on all levels.

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Guest Blog: The Scoop on Amplifying your Brand through Branded Experiences

The #amplifycastle 20th anniversary campaign is fitting for the culture and caliber of work that distinguishes the agency, and it brought to mind a very relevant and underleveraged brand building tool that has gotten more attention over the past couple of years – branded experiences.

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Optimizing Events for People with Disabilities

Castle recently worked with the Ruderman Family Foundation on its inaugural Inclusion Summit. The goal of the conference was to foster strategic advocacy and awareness, peer-to-peer learning, and best practices to bring about inclusion for all. While planning the summit, we learned how to make events—and the world—better for people with disabilities. This blog is…

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Keeping Your 2016 Goals on Track

We’re three months into 2016 and 92 percent of us are completely off track with our New Year’s goals and resolutions, but it’s not too late to right the ship. From increasing your second quarter sales to finally learning to speak Italian, these are five tips to help make your 2016 goals a success. Be…

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Assess and Adjust: Higher Ed PR Plans in 2016

Adjustments. Whether it’s adjustments sports teams make to their game plan or how an organization adjusts to a specific issue, market trend or the competition, leaders are defined by how quickly they assess their strengths and weaknesses and tweak their strategy in a timely way. The end goal remains the same: to produce optimal results….

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Sephora Shows Marketers How to “Play” – and Win

The cosmetics world has been revolutionized – like everything else – by technology and new retail concepts. Gone are the days when premium cosmetics were only available in glass cases at department stores. Retailers like Sephora and Ulta allow consumers to try things for themselves in store, or receive samples with online orders. Additionally, subscription…

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Popular Décor Themes for the Holiday Season

Planning your holiday party and need some fresh ideas? We are breaking down five hot décor themes to help you plan this seasons’ get together. Check out our tips and tricks to mastering these décor themes for this upcoming holiday season.

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#ScrappyinStowe at the Castle Company Retreat

The Castle Group recently took a company retreat to Stowe, Vermont. Hosted at the beautiful Stoweflake Resort, we experienced a perfectly executed company meeting planned by The Castle Group events team. As I am fairly new to the Castle team, this was my first opportunity to experience a Castle event. Sitting just feet away from…

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The Instagram Pitch

While television, radio and print have been the traditional methods of public relations outreach, social media platforms like Instagram provide a unique way to secure client coverage. It has been reported that 90% of information transmitted to the brain is visual and visuals are processed “60,000 times faster in the brain than text.” Visuals drive…

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Thanksgiving Media Relations

With Thanksgiving this week, it might be hard to see how the mashed potatoes you slaved over have anything to do with pitching your next story. Inspired by PR Daily’s 2012 round up of key Thanksgiving table takeaways, we’re refreshing this list, with some Thanksgiving media relations tips round two. Don’t over promise on the…

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