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Holiday Party Centerpiece Trends

With the holiday season upon us, party planners and hosts everywhere are searching for the best décor items to make their holiday parties “wow” the crowd. Here is a glimpse at some centerpiece themes to spice up holiday parties. Formal Art Deco Centerpiece Although The Great Gatsby premiered nearly three years ago, this theme just…

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Back to “Business” at The Boston Globe

At a time when newspapers are cutting back, it’s notable that The Boston Globe has expanded its business coverage through the return of the freestanding business section, launched last Thursday. A press release from the Globe provides all of the details. Last Thursday’s launch event at the Museum of Science reflected the investment in this…

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“The Voice” of Integrated Sponsorships

I’ve been a big fan of “The Voice” since the beginning. Beyond being a showcase for outstanding talent (my favorite this year is country singer Craig Wayne Boyd – follow him @CWBYall), the show is a great case study of a brand that has social and digital built into its DNA. It’s hard to go…

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Proud Supporters of Family Reach Foundation

Family Reach Foundation (FRF) recently held its ninth successful Cooking Live! event at the Ritz-Carlton, Battery Park New York. More than 150 people came out to support the foundation’s mission to be a lifeline for families fighting cancer. The New York event raised more than $375,000 – a record breaking amount for Cooking Live! These funds…

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Packing the Essentials

Although there are differing opinions on the most traveled time of the year, it is undeniable that the holiday season brings more people onto the road and into the air. Not only are the roadways and airways busy, our lives seem to fill up as well, making it easy to forget things as we get…

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SOCIAL MEDIA AUTOMATION: FRIEND OR FOE?

Few things ignite the internet more than a controversial tweet. Companies are very cautious about their brand representation in the digital-social landscape and social media leaves little room for error. Large corporations use automation software to streamline management, especially during campaign execution. Software programs like If This Then That are powerful tools in automating social…

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Castle Chats with Sheila Green featuring Good Morning America’s Sara Haines

Bostonians Receive a GMA Upgrade A recent fall morning started off like any other for Hull to Boston MBTA commuters…or so they thought. As they stood in line to board the Boston Harbor Cruises ferry, little did they know Good Morning America’s on-air correspondent, Sara Haines, eagerly awaited to surprise them with complimentary coffee, donuts…

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Just for Fun…Some Unique Events Around the World

At Castle Events we have been known to plan some pretty exciting and innovative events here at home and around the world. Each event has its own unique set of goals and logistics; whether it’s empowering an audience or rewarding performance, attracting a large crowd or creating an exclusive program, planning for parking and restrooms,…

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Re-branding Your Professional Persona

Persona: that aspect of our character that is presented to or perceived by others. Generally speaking we are stuck with our persona. The image people have of us is a product of the way we present ourselves. More often than not, our image is developed over years; it takes shape unintentionally and without purpose. In…

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Mayor Tom Menino: A Castle Tribute

Everyone in our office stopped what they were doing when we heard about the passing of our beloved former Mayor Tom Menino. Although it was not a surprise—it had been announced a week ago that he was discontinuing his cancer treatments and was in hospice care—it still felt like a punch to the gut. For some…

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