Blog

Maui nō ka ʻoi (Maui is the best)

It was more than fifteen years ago that I planned my first incentive program to Maui.  I had no expectations of falling in love with the island. I was headed there for work, not for vacation. However, I remember the first morning, waking up before sunrise and taking a walk along the Pacific Ocean.  It…

Read More

A Candid Conversation with Castle: Social Media

At The Castle Group we view communications as a complete package – and no strategic communications plan is complete without social media. Competency in social media is more crucial than ever, particularly since the digital age has made it much easier for companies, brands and individuals to share news and stories with the audiences that…

Read More

A Candid Conversation with ABC News Anchor David Muir

We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world?  As part of Castle’s biweekly Media Monday, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on the men and women…

Read More

Bianchi PR President Jim Bianchi reflects on his career in automotive PR, secrets to social media and client retention, and his firm’s affiliation with PRGN

We recently had the opportunity to sit down with friend and Public Relations Global Network (PRGN) partner Jim Bianchi, the president of Detroit-based Bianchi PR. Jim shared with us his agency’s secrets to social media and client retention, as well as the interesting story about how he got his start in automotive PR. How and…

Read More

Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

Read More

Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

Read More

Sheila Green has a candid conversation with WCVB TV’s Sheila Halloran

We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world? In the latest installment of our biweekly media profile series, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on…

Read More

The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

Read More

WROR’s Lauren Beckham Falcone talks about going from columnist to radio host on the popular morning drive show

Lauren Beckham Falcone is one of the funniest people I know.  I love her sense of humor!  Lauren, known to her listeners as LBF, is part of my morning commute to the office every day.  She is an integral part of the Morning Show on WROR – FM  105.7 and has been for 6 years….

Read More

Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political coverage

Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule…

Read More