At Castle, I touch everything from impactful mission-driven public relations to strategic brand storytelling, to fun social media strategy and execution.
A colleague recently told me I’m the most “people person” they’ve met – a title I’m proud to hold. I’m a firm believer that good strategic communications equals people-centric storytelling. Whether corporate, nonprofit, or visual storytelling, people are at the heart of any announcement, promotion, or thought leadership piece.
Between public relations, social media, photography, and graphic design, I’m always looking for a chance to get a better understanding of holistic, integrated communications and the art behind it. For me, it isn’t just about the intricacies of each medium but how they all interact with each other to drive an overarching message, solidify positioning, or achieve a specific business goal.
When I’m not in the office, you can catch me on Twitter or scouting out a new cafe.