Trees and buildings in the Charlestown Navy Yard

Melissa Paiva

Social Media Account Director
Castle Social Media Account Director, Melissa Paiva

Social media isn’t just another place to distribute branded content–it’s a way to connect on a deeper level with your audiences and humanize your brand.

Over the last ten years, I’ve built my career on helping brands navigate the ever-changing landscape of social media. With experience on both the brand and the agency sides, I bring a unique perspective to my work with clients.

From Reebok’s largest brand push in a decade, which kicked off during Super Bowl XLIX (when my New England Patriots took home their fourth Lombardi trophy), to Brigham and Women’s Hospital’s integration into the Mass General Brigham system after the COVID-19 outbreak, I’ve worked closely with regional, national, and global brands to ensure their social media approach is strategic and effective at every moment. Whether a brand is celebrating a milestone, experiencing a crisis, or navigating an average Tuesday, I’m here to tell their stories and build communities.

When focusing on my personal brand, you can find me walking my Golden Mountain Dog, Brewster, or trying new restaurants, enjoying live music, and traveling with my fiancé, Tim.