How do I connect and engage with my customers? Social/Digital media is not the singular answer, but instead another key communications channel that organizations need to consider as part of an integrated communications strategy. It’s important to know the profile of your customers and key audiences to understand where they are. You need to go to them.
We help organizations make smart social media decisions, focus on the channels that matter most to them and create compelling content. In the end, we want to move the needle and grow a social media presence that is results-driven and keenly aligned to business goals.
Listening to the conversation taking place around you is foundational. Knowing how to engage and when to engage follows. Having a presence that is properly maintained is equally important. It will help build a following and promote your brand.
For some organizations and business leaders, social media is a change in mindset that brings both opportunity and a level of concern and anxiety around negative and critical comments about an organization. Positive and negative conversations will take place with or without you, so you have a tremendous opportunity to have a presence and impact the conversation appropriately.