Trees and buildings in the Charlestown Navy Yard

Hilary Allard

Managing Director
The Castle Group, Managing Director, Hilary Allard

While my career was founded in consumer PR, working with brand names in CPG, housewares and hospitality, I broadened my horizons at Castle, working with startup and corporate clients in professional and financial services, consumer tech, nonprofit and healthcare — to name a few. As I’ve expanded my industry experience, I’ve also developed a passion for social media and SEO, essential elements to our client work. It’s been said that I’m the calm in the eye of the storm. My approach is to weather the storm by having all the necessary “supplies” at the ready.

I excel at staying calm in the fray, while keeping my sense of humor… I’m a great listener. I focus on what is being said — and unsaid. I decipher where things stand at any given moment and then design a path to move to where we want to be. There’s nothing more gratifying to me than to help clients define their objectives, set strategies and create road maps that yield business results. Yes, I’m a strategist at heart.

I have an aptitude for breaking down complex ideas into simple, executable action plans. My mind is always working on ways to tie your message back to your strategic goals. Whether I’m working on your media relations, content creation, social media, executive visibility or crisis management, I employ tried-and-true models as well as fresh new concepts.

As Managing Director, I’m also responsible for promoting Castle. I serve on Castle’s website and steering committees — constantly searching for creative ways to amplify our story using social and digital channels. I also represent Castle at professional organizations by attending events, serving on committees or speaking. I serve on the Greater Boston Chamber of Commerce’s Women’s Network Advisory Board and its Small Business Advisory Board.

I provide volunteer PR counsel to the nonpartisan League of Women Voters of Mass. I earned a Bachelor of Arts degree in Journalism at the University of Massachusetts, Amherst. No surprise here – I’m a news junkie. I’m relentlessly reading, watching or listening to the news — online and off. I’m always looking for the next new idea or angle. When I can pull myself away from work — and the news — I enjoy spending time with my family and friends, cooking and movies.