I can’t help myself — every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. [Read more]
My brain works fast. Interestingly, so does my mouth…so it is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections…how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on. When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. [Read more]
Our world has changed in so many ways during the past four years – and I’ve been excited to help Castle and our clients evolve with it. We’re immersed in social media and developing integrated campaigns, all seamlessly meshing with our traditional media relations focus. I’m relentlessly reading and watching online and off-line, always looking for the next new client idea. When I’m not working on strategy for our professional services, consumer and nonprofit clients, I’m in the kitchen cooking up a new dinner idea for my family. I love my iPhone and Kindle.
I’ve worked in public relations for almost 12 years, and during that time, managed account teams and serviced clients that span almost every sector, from professional services, health care, and energy to technology, higher education and public affairs. I spend the majority of my days designing comprehensive communications campaigns, providing strategic and tactial guidance to my clients, and when necessary, creating response plans for a spectrum of crises. When I’m not at work, you can find me writing fiction novels, running along the Charles, biking around greater Boston or on a Sunday, making a nice tomato gravy.
I am a 12 year veteran of Castle events having planned events all over the world and back. My favorite part of planning is seeing events come to life, starting with an initial concept, helping them to develop, making it all happen and then stepping back afterwards to say, “Wow!” I hold a dual undergraduate degree in Hospitality Administration and Marketing and an MBA in International Marketing. My most important tools of the trade include developing a keen understanding of client goals, a willingness to change gears at a moment’s notice, employing creative problem solving, owning a good pair of comfortable shoes (i.e. “my event slippers”), being savvy with a Nextel radio, and trying to keep a sense of humor. Outside of work, I enjoy living the island life in Jamestown, Rhode Island and teaching and practicing yoga.
Am I right-brained or left? Most people function either in a creative or an analytical way. My role as director of operations at Castle requires a blend of both. I’ve worn many hats over my past 12 years at Castle. Whether I’m leading agency operations, implementing a marketing strategy or planning an event, I am consistently looking for ways to accelerate processes and improve efficiencies. Here’s my philosophy: If a good plan is in place, more time can be dedicated to creativity, originality and imagination — keeping ahead of the curve and exceeding customer expectations. What do I do outside of Castle? Feeding my two teenaged sons could be all I do, but I also make a point to spend time connecting with friends, taking yoga classes, exploring the Boston restaurant scene, gourmet cooking and organizing my recipes. What most people don’t know about me is that I can hardly get through a day without solving at least one crossword puzzle.
Born in the Dales of Yorkshire, North England, my love affair with travel began when as a wee lass, my family immigrated to Canada. With a passion for all things European….I roamed around Europe before settling in the Boston area. While developing a successful career in Advertising and Marketing Communications for a variety of Fortune 500 companies, I continued to trek throughout the world experiencing different cultures and realizing that the very best education in life does indeed come from travel. In an effort to marry my vocation with my enthusiasm for experiential travel, I developed an expertise in Corporate Meetings and Incentive Programs and owned my own business that specialized in meetings at sea. Now happily residing and working in Charlestown, I continue to make Yorkshire Puddings on Sundays while checking off my own bucket list of “1,000 Places To See Before You Die”.
With a portfolio of professional experiences, I see the world in detail and bring a perspective that is clear and real. I am able to see the big picture and the small picture and can bring into focus all strategic decisions regarding the direction of event and marketing related initiatives. Success stories include sales incentive programs, international sales and marketing meetings and corporate recognition events such as President’s Excellence Award trips as well as product launches, conferences and trade shows. My mantra has always been expressed by these guidelines: A can-do attitude, roll-up my sleeves and get the job done, DOR’s: Duties, Obligations and Responsibilities, the commitment must always continue, and treat everyone the way I want to be treated. While the love of meetings and events is truly a passion, when I am not in meetings, creating production schedules and flying around the world to events, I spend my time with my loving parents, family and close friends.
As a Senior Account Executive in the public relations practice at Castle, I focus on our business services clientele to help them foster relationships with key influencers and media. Prior to joining Castle, I worked in the high tech industry for five years satisfying my inner nerd. However, when I had the chance to work in the fantastic city of Boston I jumped at the chance! Born and raised in Massachusetts, you will most likely find me cheering on the Bruins or enjoying the atmosphere at a Red Sox game in my spare time. If I’m not watching a sporting event, I’m most likely trying new restaurants with friends, staying active outside or making the latest recipe I found on Pinterest.
Nothing gives me more pride than watching a successful event unfold. I am responsible for the design, planning and execution of Castle’s corporate events. In my seven years with the company, I have managed a myriad of unique incentives, powerful meetings and stylish special events all over the world. Food and beverage management particularly excites me and I spend time keeping up with the trends to create distinctive menus for our clients — people may forget what the room looked like but they always remember the food! I have an overall passion for planning and enjoy how the analytics of an event drive my mind while the creative aspect feeds my soul. My degree is in Marketing and I participate in a number of industry events and supporting organizations including Meeting Professionals International. When I am not checking boxes off my list (my favorite thing to do), I love to cook and explore new restaurants, travel with my husband, spend time outside, lounge with my cats, listen to music and get lost in a really great book or art project.
Originally from Washington, D.C., I moved up to Boston in April of 2013. After graduating from George Mason University in Fairfax, V.A. with a degree in Government & International Politics, I spent my early career in government relations. Working on and around Capitol Hill was both exciting and challenging. I was able to meet many powerful people and lobby complex issues on the behalf of clients. I was first introduced to the PR world in early 2012 and fell in love instantly. Seeking to further my career in Public Relations here in Boston, I became a member of The Castle Group in May. As an Account Executive I work with a wide variety of clients on their strategic communications initiatives. I’m excited to be a part of the Castle team and look forward to the year ahead.
Event planning has always been one of my biggest passions (in some form or another). Ever since I started volunteering and interning in events during my teens, I knew this was what I wanted to do for my career. As an Event Manager at Castle, I support the events team in many aspects of the planning and execution of corporate events, meetings, conferences and incentives, as well as the occasional charitable fundraiser. I recently began volunteering for MPI New England and enjoy meeting new friends and peers and gaining increased events knowledge through the organization. A true New Englander at heart, I grew up in the small town of Ashland, MA and graduated from Assumption College in Worcester, MA with a Bachelor’s degree in Organizational Communication. Outside of work I enjoy baking, traveling, scrapbooking, spending time with family and friends and enjoying the outdoors during all four New England seasons.
An avid learner and innovator, I joined Castle to pursue my penchant for events and for creating remarkable experiences. My brain is always on the move and as would follow, I am very fond of my iPhone’s multitasking capabilities, a fan of rising to challenges and an incessant keeper of to-do lists. Originally from San Juan, Puerto Rico, I moved to Cambridge to attend Harvard College and after graduating with a degree in Government and French, I worked in web development before making the much fitting transition into events. As an Assistant Event Manager, I assist in the planning of corporate events and incentive programs, and help Castle grow its inbound marketing and social media initiatives. I am passionate about being involved with organizations that inspire me. I recently began to volunteer for MPI New England and I am the current President of Harvard Undergraduate Women in Business’ Alumni Board. In my spare time, I enjoy teaching and dancing salsa, traveling, indulging my inner foodie and above all, spending quality time with my husband and my two dogs.
From an early age, my creative and inventive mind drew me to the communications industry. I was born and raised in the heartland of America – Omaha, Nebraska. I attended the University of Nebraska Omaha and received my degree in Communications – Advertising/PR with an emphasis in graphic design. I began work for Bozell, a reputable advertising agency, in the account management, creative and production departments. Eventually I was offered a job at Yahoo! and worked in their search advertising division. Feeling a need to explore new opportunities, I made the move to Boston and was welcomed by the wonderful people of Castle. In my spare time I enjoy playing competitive volleyball, exploring new bars and trying new beer, going out for Sunday brunches, singing karaoke and hanging out with friends. I’m a Nebraskan at heart, but proud to call myself a Bostonian.
After working in special events for three years, I decided to switch gears and go back to school to study public relations at Boston University, and I couldn’t be happier. As an account coordinator, I am responsible for keeping everything running smoothly on each account. This involves everything from writing press releases to providing administrative support to my team so that they can deliver the best service possible. There is never a dull moment and it always keeps me thinking and moving, which I love. Outside of the office, I keep busy by spending time with family and friends, writing a lifestyle blog and looking for the next great fashion bargain to add to my ever growing closet.