It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.
When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community. [Read more]
I can’t help myself — every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team… well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. [Read more]
I have often said that I am willing to go to the ends of the earth for our clients… literally! I have produced events all over the world — from Barcelona to Hawaii, Key West to San Francisco, Cape Cod to the Caribbean. I lead a super creative team of event professionals armed with the task of helping our clients launch new products, plan unique incentive programs, manage large user group conferences and create special events that make an impact.
My role as a 16-year veteran of Castle is to provide our clients with expert event counsel on everything from strategic planning, project management, budget projections, logistics, site selection and contract negotiations. I particularly excel at understanding a program’s needs and seeing “the big picture” – including the meeting space required, the flow of a program and determining which property is the best fit for the client and for the attendee experience.I am deeply involved in new business development to ensure that potential clients have a solid understanding of Castle’s values, skill set and how we can work together to create value-added programs. [Read more]
While my career was founded in consumer PR, working with brand names in CPG, housewares and hospitality, I broadened my horizons at Castle, working with startup and corporate clients in professional and financial services, consumer tech, nonprofit and real estate — to name a few. After 10 years with Castle, I’m amazed at how much the world of marketing has evolved. With the ever-growing field of social media channels and digital tools available, it’s an exciting time.
It’s been said that I’m the calm in the eye of the storm. My approach is to weather the storm by having all the necessary “supplies” at the ready. I excel at staying calm in the fray, while keeping my sense of humor… I’m a great listener. I focus on what is being said — and unsaid. I decipher where things stand at any given moment and then design a path to move to where we want to be. There’s nothing more gratifying to me than to help clients define their objectives, set strategies and create road maps that yield business results. [Read more]
What’s your point? You have about two seconds to capture your audience’s attention. Do your marketing materials or event goals do the job?
I am a seasoned marketing strategist and events management professional with more than 30 years of professional experience. Whether I’m planning an event or implementing a new marketing strategy, I am consistently looking for ways to accelerate processes and improve efficiencies — ensuring that more time can be dedicated to creativity, keeping ahead of the curve and exceeding customer expectations. [Read more]
Sheila M. Green
I’m a relationship builder and a news junkie — a perfect combination for a life in PR.
I believe we can learn a lot from each other. So I’m genuinely interested in people and their stories. On any given day, you’ll find me connecting with contacts — old and new — over the phone or at business, industry, civic and charitable events. Inevitably, my clients and media contacts become my friends. [Read more]
Philip T. Hauserman
What is the plan? My family groans when I ask that question, mostly because it’s not just one question I’m asking. They know there are a million follow-ups coming, almost all of which start with the familiar refrain of “What if…”
Maybe this is why our kids practically need snorkels just to breathe in the backseat when we go on road trips. It’s not because we drive across the countryor because we have a small car, it’s becauseI pack, re-pack, and ultimately over pack to make sure we are prepared for as many different situationsas possible. [Read more]
With a portfolio of professional experiences, I see the world in detail and bring a perspective that is clear and real. I am able to see the big picture and the small picture and can bring into focus all strategic decisions regarding the direction of event and marketing related initiatives. Success stories include sales incentive programs, international sales and marketing meetings and corporate recognition events such as President’s Excellence Award trips as well as product launches, conferences and trade shows. My mantra has always been expressed by these guidelines: A can-do attitude, roll-up my sleeves and get the job done, DOR’s: Duties, Obligations and Responsibilities, the commitment must always continue, and treat everyone the way I want to be treated. While the love of meetings and events is truly a passion, when I am not in meetings, creating production schedules and flying around the world to events, I spend my time with my loving parents, family and close friends.
Danielle (Doyle) Dickinson, CMP
Nothing gives me more pride than watching a successful event unfold. I am responsible for the design, planning and execution of Castle’s corporate events. Since joining Castle in 2005, I have managed a myriad of unique incentives, powerful meetings and stylish special events all over the world. Food and beverage management particularly excites me and I spend time keeping up with the trends to create distinctive menus for our clients — people may forget what the room looked like but they always remember the food! I have an overall passion for planning and enjoy how the analytics of an event drive my mind while the creative aspect feeds my soul. My degree is in Marketing and I participate in a number of industry events and supporting organizations including Meeting Professionals International, The Convention Industry Council and Professional Convention Management Association. When I am not checking boxes off my list (my favorite thing to do), I love to cook and explore new restaurants, travel with my husband, spend time outside, listen to music and get lost in a really great book.
Born and raised in New York, I earned my MBA with a concentration in marketing at Pace University. I began my career at a PR firm in Manhattan, handling fashion and beauty clients. Now, as a senior account executive at The Castle Group, I work with different types of clients but still focus on creating and maintaining relationships with the media and generally being “in the know.” I enjoy creating new, inventive pitches on behalf my clients and take pride in seeing those efforts take shape in the form of newspaper articles, TV segments and blog posts. When I’m not in the office, you’ll find me taking in the beautiful sights of Boston or walking my little Yorkshire terrier, who made the move up to Boston with me. Although I may have switched gears, I believe the foundation of PR remains the same; solid relationships and open communication.
Callie (Ziobro) Cleary
Event planning has been a life-long passion for me. I began volunteering and interning at events in my early teens. I’ve known from a very young age what I wanted my career path to be. I consider myself one of the lucky ones. I’m doing exactly what I always wanted to do — events! As a Senior Event Manager at Castle, I manage many aspects of the event planning process. My experience ranges from planning corporate meetings, conferences and user groups to incentives, fundraisers, product launches and galas. What’s most rewarding — and fun — about my job is turning client goals into reality. I love being involved from start to finish so I can experience a client’s vision coming to life. Seeing our clients happy is one of the most gratifying aspects of my job.
After graduating from college and working in special events for three years, I decided to switch gears and go back to school for a masters in public relations at Boston University, and I couldn’t be happier. As a senior account executive I do a little bit of everything, including writing press releases and pitches, working with the media, developing content and overseeing client social media accounts. In addition to my client work, I manage Castle’s social media accounts and co-manage our blog and eNewsletter with Maria Bauder. There is never a dull moment here at Castle and my job always keeps me thinking and moving, which I love. Outside of the office, I keep busy by spending time with family and friends, writing a lifestyle blog and seeking out Boston’s best restaurants.
Originally from the Boston area, I attended college at the University of Minnesota earning a degree in journalism and psychology. Immediately after college I began working at a PR agency in Minneapolis, handling technology, consumer and automotive clients. After six years away, I am overjoyed to be back in Boston. I am passionate about crafting effective narratives for my clients and seeing these stories come to light in print or broadcast segments. As a senior account executive at The Castle Group I will bring my enthusiasm for working with the media to securing strong placements, writing press releases and pitches, locating valuable speaking opportunities and awards and developing client content. Outside of Castle I enjoy reading, finding the latest home design styling tips and being outside near the ocean.
After graduating from Gordon College with a major in Sociology and minors in Business Administration and Art I was searching for a way to combine my passions. I joined The Castle Group as an intern to explore the world of events and found it was a perfect fit. As an Event Manager I support the events team throughout the planning process for corporate and incentive events. I am able to satisfy my need for creative problem-solving and my love of design by developing collateral, web graphics and event décor ideas, as well as designing work for some of Castle’s own marketing projects. Outside of the office I love to be outdoors, hiking, enjoying the seasons and taking advantage of the few warm months Boston and the North Shore have to offer. As an advocate for the environment and all CSR initiatives I am happy to be the Green writer for the Castle blog.
Know your target audience and build strong connections with your clients and their brands,”are major tokens of knowledge from my undergraduate studies at Simmons College. My course work for a dual bachelor’s degree in Marketing and Communications with a minor in Media Arts offered me great opportunities to learn through internships, work experiences, and networking. Friends and family describe me as a social butterfly, hardworking, compassionate, detail oriented, and creative. When exploring what career path was right for me, thinking back to these traits lead me to my passion for PR, marketing and events; all of which are housed under Castle’s roof and remain an important part of my role as Account Coordinator. When I’m not in the office, you can find me exploring Boston, traveling, skiing, working out, taking Instagram-worthy photos, or spending time with loved ones.
After graduating from Bentley University with a major in Marketing and a minor in Information Design and Corporate Communications, I knew I wanted to start my career in event planning. I joined The Castle Group as an intern in the summer of 2016 and remained onboard through the entirety of my senior year. I am now an Event Coordinator, and a full-time member of the Castle staff, where I assist the events team in planning meaningful and effective events for our clients. Outside of the office I love staying in touch with the game of soccer, as I was the captain of the Bentley University women’s team.
After graduating from Suffolk University with a BS in Public Relations, I immediately starting working for a financial services firm in the legal department. Ready for a fresh start at a smaller company more aligned with what I had studied, I joined The Castle Group as their Office Administrator. I assist both the PR and Events teams with anything they may need, in addition to supporting the daily operations of the office. I love that I am exposed to every aspect of the business! Outside of the office, you can find me spending lots of time with my “Big, Fat, Greek” family, friends and my French bulldog, Taki. I also love to shop, go to my family’s beach house in Gloucester and cook all kinds of cuisines. (I’ve mastered the most difficult dishes but still struggle with making the bottom crust of my chicken pot pie crisp.)
When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community.
PR is all about third-party credibility – so I must share some of our own accolades. We recently won the March of Dimes Franklin Delano Roosevelt Humanitarian Award. I’ve been honored with the Greater Boston Chamber of Commerce Pinnacle Award for Entrepreneurship, the Women’s Business Enterprise National Council Business Enterprise Star Award and the Center for Women and Enterprise Rising Star Award. I was also named a Boston Business journal “40 under 40″ (although I would no longer be eligible!). I’ve had the privilege of speaking for groups including the Boston Business Journal, Greater Boston Chamber of Commerce, and Center for Women and Enterprise, many higher education institutions and PR industry organizations.
I serve on the boards of The Center for Women and Enterprise, March of Dimes and the Chief Executives Club of Boston. I’m especially proud to be state board chair for the March of Dimes and most recently was named to its national Volunteer Leadership Council. I also currently chair the WGBH Corporate Executive Council, serve on the Women’s Advisory Network of the Greater Boston Chamber of Commerce and am a member of the Massachusetts Women’s Forum. I’m on the executive committee of the Public Relations Global Network—interacting almost daily with my “sister” (and “brother”) agency principals in every major media market to develop world-class relationships for our clients and teams.
When I’m not doing that? You might find me with my husband, rooting on my son or daughter at a hockey rink or lacrosse field, or walking my Wheaten Terrier. My favorite place to be is the beach – any beach with a great book and great company. What else do you want to know? Before Wendy and I founded Castle in 1996, I held in-house marketing positions at KPMG, Lesley University and the Massachusetts Bar Association, and was an executive at IQ & J, a premier Boston agency. I’ve worked on everything from pita chips to online travel to medical imaging to student lending. I grew up in Brookline, Mass. and am a proud alumna of UMass Amherst. And I really, really miss my Blackberry. Let me know if you have any questions.
Wendy Spivak Principal/Founder
When I am not overseeing an event somewhere around the world (I have managed events on almost every continent), I’m often in my office, surrounded by project management plans and ensuring our events proceed as smoothly as possible. With decades of experience in events and marketing, I manage my teams to deliver the same level of quality and service that is my hallmark. I also manage Castle’s operations, making sure that our financial, HR and technology needs are well met.
Part of Castle’s culture is giving back to the community. I’m passionate about the boards I serve on and the organizations we support. It’s truly my privilege to use my professional skills to help them achieve their goals.
Keri McIntoshSenior Vice President
My role as a 16-year veteran of Castle is to provide our clients with expert event counsel on everything from strategic planning, project management, budget projections, logistics, site selection and contract negotiations. I particularly excel at understanding a program’s needs and seeing “the big picture” – including the meeting space required, the flow of a program and determining which property is the best fit for the client — and for the attendee experience. I am deeply involved in new business development to ensure that potential clients have a solid understanding of Castle’s values, skill set and how we can work together to create value-added programs.
My favorite part of planning an event is seeing it come to life — starting with the initial concept and then stepping back afterwards to say, “Wow!” My tools of the trade include developing a keen understanding of client goals, being willing to change gears at a moment’s notice, employing creative problem solving, keeping a sense of humor — and owning a good pair of comfortable shoes (i.e. “my event slippers”) since we always hit the ground running!
I have been the project lead for most of Castle’s high profile, large-scale events including: AMICAS, Harvard Medical School, Sanofi Genzyme, Microsoft Corporation, MIT, Ocean Spray, Pegasystems and Symantec Corporation.
I hold a dual undergraduate degree in Hospitality Administration and Marketing and an MBA in International Marketing. I am also a Certified Meeting Professional. Outside of work, I enjoy living the island life in Jamestown, Rhode Island and teaching and practicing yoga.
Hilary Allard Senior Vice President
It’s been said that I’m the calm in the eye of the storm. My approach is to weather the storm by having all the necessary “supplies” at the ready. I excel at staying calm in the fray, while keeping my sense of humor… I’m a great listener. I focus on what is being said — and unsaid. I decipher where things stand at any given moment and then design a path to move to where we want to be. There’s nothing more gratifying to me than to help clients define their objectives, set strategies and create road maps that yield business results.
Yes, I’m a strategist at heart. I have an aptitude for breaking down complex ideas into simple, executable action plans. My mind is always working on ways to tie your message back to your strategic goals. Whether I’m working on your media relations, content creation, social media, executive visibility or crisis management, I employ tried-and-true models as well as fresh new concepts.
As senior vice president, I’m also responsible for promoting Castle. I serve on Castle’s website and 20th anniversary steering committees — constantly searching for creative ways to amplify our story using social and digital channels. I also represent Castle at professional organizations by attending events, serving on committees or speaking. I serve on the Greater Boston Chamber of Commerce’s Women’s Network Advisory Board and, for three years, served on its Small Business of the Year Award committee.
I earned a Bachelor of Arts degree in Journalism at the University of Massachusetts, Amherst. No surprise here– I’m a news junkie. I’m relentlessly reading, watching or listening to the news — online and off. I’m always looking for the next new idea or angle. When I can pull myself away from work — and the news — I enjoy spending time with my family and friends, cooking and movies.
Deborah SpencerVice President, Events & Marketing
I am a seasoned marketing strategist and events management professional with more than 30 years of professional experience. Whether I’m planning an event or implementing a new marketing strategy, I am consistently looking for ways to accelerate processes and improve efficiencies — ensuring that more time can be dedicated to creativity, keeping ahead of the curve and exceeding customer expectations.
I take creativity seriously! One of my greatest assets is the ability to extract the essence of your message and reflect it out to the world. I’ve built my career on helping people find creative ways to tell their unique story. I have the creative and technical know-how, the intuition and the drive to help you succeed. There is nothing more exhilarating for me than to nail it—for you.
As Castle’s Vice President, Events and Marketing, I am responsible for planning and managing high profile events, building complex event registration websites and systems, implementing marketing plans and creating solutions for Castle and its clients. During my 16-year tenure, I have exceled at developing fully integrated marketing communications plans, project timelines, full-blown branding campaigns, marketing collateral, direct mail, publications, presentations, signage plans, website content, online registration systems, email marketing, advertising, list management—and more.
I have also led many of Castle’s high profile events projects for clients including Google, Ocean Spray, Fidelity Ventures, Fidelity Center for Applied Technologies’ TEDxBoston, Salus Capital Partners, MIT, ISO New England & New York ISO, Ruderman Family Foundation, Pegasystems, Inc., Massachusetts Clean Energy Center, The Boston Harbor Association, Covestor, Blue Cross Blue Shield of Massachusetts, Biogen Idec, Dunkin’ Brands and Harvard Medical School.
Way back when, I studied Business Administration at Salem State College as well as Marketing Communications and Public Relations at the University of California. What do I do in my “spare” time? I make it a priority to spend quality time connecting with my family and friends. I also enjoy exploring the Boston restaurant scene, cooking, yoga and crossword puzzles. My latest obsession is building websites for friends.
Sheila M. GreenVice President, Media & Community Relations
I believe we can learn a lot from each other. So I’m genuinely interested in people and their stories. On any given day, you’ll find me connecting with contacts — old and new — over the phone or at business, industry, civic and charitable events. Inevitably, my clients and media contacts become my friends.
I’m told that my Midwest positive outlook is infectious. I bring this positivity and enthusiasm to Castle and my clients — every day. And with my relationship-driven mindset, I’m able to authentically advocate for my clients. I artfully present messages, stories and points of view in ways that resonate. I’m dedicated and relentless. You won’t see me settling for a “no.” I find a way to get to “yes.”
Giving back has always been important to me. Each day I try to live life to the fullest and contribute in some way. For eight years, I served on the board of Jane Doe Inc., the state’s coalition to end domestic violence and sexual assault against women and children — and I’m still actively involved in its mission. I’ve also worked closely with the Joe Andruzzi Foundation and served on the board of the New England Chapter of the American Cancer Society.
My industry focus at Castle is in consumer and healthcare. I also have extensive experience working with financial institutions, law firms, hotels, restaurants, high-end retail, and non-profit organizations in Boston, Washington, D.C. and New York City.
When not working or networking, I enjoy spending time with my son, Peter (who is attending Union College), family, friends, my rescue puppy and a cat who thinks she’s a dog. In the winter, you can find me on the slopes of Sugarloaf, Maine or snow shoeing in the woods. In the summer, I am either on or in the water.
Philip T. Hauserman Vice President
Maybe this is why our kids practically need snorkels just to breathe in the backseat when we go on road trips. It’s not because we drive across the country or because we have a small car, it’s because I pack, re-pack, and ultimately over pack to make sure we are prepared for as many different situations as possible.
This same thinking guides my approach to communications strategy. Taking the time to think through and plan for all the possibilities – including the dreaded worst case scenario – allows me to help clients see that a “crisis,” if planned for in advance,is nothing more than a minor disruption that requires careful management. I’ve utilized these same tactics to lead communications programs and critical events for major corporations, educational institutions, and professional service firms across the United States. While I’m certainly no stranger to high-profile situations – discrimination in its many forms, wrongful termination, workplace violence, sexual assault, and executive misconduct,to name a few – I’ve found that even the smallest blip on the radar can escalate surprisingly fast if there isn’t a plan for delivering concise, consistent, and timely communication to the audiences that matter most.
Crisis or not, a good communicator knows how to connect people and create opportunities, two things that I enjoy doing on a daily basis. Whether I’m in the office, at a networking event, or out in the Atlanta community, I’m always thinking about ways to bring value to others. Then again, that may also just be the helpful Southerner in me.
Speaking of the South, I graduated from Presbyterian College in Clinton, South Carolina, with a bachelor’s degree in English and a minor in business administration. Along the way I also managed to collect the single-season hit-by-pitch record (23) while playing baseball for the Blue Hose (yes, you read that right).
When I’m not working you’ll find me outdoors with my wife, Ashley, and our two children, Emma and Henry. I’m a fan of baseball, good books, and home-cooked meals. I’m also a four-time Ironman finisher. My best ideas almost always come to me while I’m swimming, biking, or running.