Blogger Directory

Sandy Lish

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It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.

When I’m not working directly with clients, I’m growing Castle — developing partnerships, identifying marketing opportunities and building new client relationships. And when I’m not doing that, I’m out in the marketplace, representing Castle and our clients through our dedication to the community. [Read more]

Wendy Spivak

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I can’t help myself — every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team… well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. [Read more]

Keri McIntosh

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I have often said that I am willing to go to the ends of the earth for our clients… literally! I have produced events all over the world — from Barcelona to Hawaii, Key West to San Francisco, Cape Cod to the Caribbean. I lead a super creative team of event professionals armed with the task of helping our clients launch new products, plan unique incentive programs, manage large user group conferences and create special events that make an impact.

My role as a 16-year veteran of Castle is to provide our clients with expert event counsel on everything from strategic planning, project management, budget projections, logistics, site selection and contract negotiations. I particularly excel at understanding a program’s needs and seeing “the big picture” – including the meeting space required, the flow of a program and determining which property is the best fit for the client and for the attendee experience.I am deeply involved in new business development to ensure that potential clients have a solid understanding of Castle’s values, skill set and how we can work together to create value-added programs. [Read more]

Hilary Allard

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While my career was founded in consumer PR, working with brand names in CPG, housewares and hospitality, I broadened my horizons at Castle, working with startup and corporate clients in professional and financial services, consumer tech, nonprofit and real estate — to name a few. After 10 years with Castle, I’m amazed at how much the world of marketing has evolved. With the ever-growing field of social media channels and digital tools available, it’s an exciting time.

It’s been said that I’m the calm in the eye of the storm. My approach is to weather the storm by having all the necessary “supplies” at the ready. I excel at staying calm in the fray, while keeping my sense of humor… I’m a great listener. I focus on what is being said — and unsaid. I decipher where things stand at any given moment and then design a path to move to where we want to be. There’s nothing more gratifying to me than to help clients define their objectives, set strategies and create road maps that yield business results. [Read more]

Deborah Spencer

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What’s your point? You have about two seconds to capture your audience’s attention. Do your marketing materials or event goals do the job?

I am a seasoned marketing strategist and events management professional with more than 30 years of professional experience. Whether I’m planning an event or implementing a new marketing strategy, I am consistently looking for ways to accelerate processes and improve efficiencies — ensuring that more time can be dedicated to creativity, keeping ahead of the curve and exceeding customer expectations. [Read more]

Sheila M. Green

I’m a relationship builder and a news junkie — a perfect combination for a life in PR.

I believe we can learn a lot from each other. So I’m genuinely interested in people and their stories. On any given day, you’ll find me connecting with contacts — old and new — over the phone or at business, industry, civic and charitable events. Inevitably, my clients and media contacts become my friends. [Read more]

Philip T. Hauserman

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What is the plan? My family groans when I ask that question, mostly because it’s not just one question I’m asking. They know there are a million follow-ups coming, almost all of which start with the familiar refrain of “What if…”

Maybe this is why our kids practically need snorkels just to breathe in the backseat when we go on road trips. It’s not because we drive across the countryor because we have a small car, it’s becauseI pack, re-pack, and ultimately over pack to make sure we are prepared for as many different situationsas possible. [Read more]

Carole McFall

If you grew up at my house, there was one rule that no one broke: The family gathers every evening for dinner—no matter what, no excuses. More often than not, friends and extended family were at the dinner table, too. I learned early on that sharing experiences, humor, ideas and opinions unite us in a powerful way. The spark was litfor me at a very young age. A career in communications was my destiny.

My professional experience has spanned the realms of science, entertainment, and higher education. No matter what industry I’ve worked in, my approach to creating a communications plan is strategic and collaborative, whetherlaunching a new program, raising visibility, or handling a crisis. [Read more]

Andrea Teixeira

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With a portfolio of professional experiences, I see the world in detail and bring a perspective that is clear and real. I am able to see the big picture and the small picture and can bring into focus all strategic decisions regarding the direction of event and marketing related initiatives. Success stories include sales incentive programs, international sales and marketing meetings and corporate recognition events such as President’s Excellence Award trips as well as product launches, conferences and trade shows. My mantra has always been expressed by these guidelines: A can-do attitude, roll-up my sleeves and get the job done, DOR’s: Duties, Obligations and Responsibilities, the commitment must always continue, and treat everyone the way I want to be treated. While the love of meetings and events is truly a passion, when I am not in meetings, creating production schedules and flying around the world to events, I spend my time with my loving parents, family and close friends.

Danielle (Doyle) Dickinson, CMP

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Nothing gives me more pride than watching a successful event unfold. I am responsible for the design, planning and execution of Castle’s corporate events. Since joining Castle in 2005, I have managed a myriad of unique incentives, powerful meetings and stylish special events all over the world. Food and beverage management particularly excites me and I spend time keeping up with the trends to create distinctive menus for our clients — people may forget what the room looked like but they always remember the food! I have an overall passion for planning and enjoy how the analytics of an event drive my mind while the creative aspect feeds my soul. My degree is in Marketing and I participate in a number of industry events and supporting organizations including Meeting Professionals International, The Convention Industry Council and Professional Convention Management Association. When I am not checking boxes off my list (my favorite thing to do), I love to cook and explore new restaurants, travel with my family spend time outside, listen to music and get lost in a great book.

Nicole (Mason) Mazzarella

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Born and raised in New York, I earned my MBA with a concentration in marketing at Pace University. I began my career at a PR firm in Manhattan, working with fashion, beauty and lifestyle brands. Now, as an Account Supervisor at The Castle Group, I work with a wide range of clients, from higher education to real estate and nonprofits, which keeps me on my toes. One thing remains the same, I pride myself on creating and maintaining relationships with the media and generally being “in the know.” I help my clients implement and maintain strategic communications plans, which can involve media relations, networking and relationship building, marketing, raising visibility through speaking engagements and award opportunities and social media. I enjoy creating new, inventive ways to connect with the media on behalf my clients and love seeing those efforts take shape in the form of newspaper articles, TV segments and blog posts. When I’m not in the office, you’ll find me taking in the beautiful sights of Boston with my husband or walking my little Yorkshire terrier, who made the move up to Boston with me.

Callie (Ziobro) Cleary

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Event planning has been a life-long passion for me. I began volunteering and interning at events in my early teens. I’ve known from a very young age what I wanted my career path to be. I consider myself one of the lucky ones. I’m doing exactly what I always wanted to do — events! As a Senior Event Manager at Castle, I manage many aspects of the event planning process. My experience ranges from planning corporate meetings, conferences and user groups to incentives, fundraisers, product launches and galas. What’s most rewarding — and fun — about my job is turning client goals into reality. I love being involved from start to finish so I can experience a client’s vision coming to life. Seeing our clients happy is one of the most gratifying aspects of my job.

Elizabeth DiVito

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After graduating from college and working in special events for three years, I decided to switch gears and go back to school for a master’s in public relations at Boston University, and I couldn’t be happier. As a PR & Social Media Manager, I split my time between traditional media relations work, content creation and social media management. In addition to my client work, I co-manage Castle’s social media accounts and eNewsletter with Maria Bauder. There is never a dull moment here at Castle and my job always keeps me thinking and moving, which I love. Outside of the office, I keep busy by spending time with family and friends, cooking and seeking out Boston’s best restaurants.

Shayna Chapel

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Originally from the Boston area, I attended college at the University of Minnesota earning a degree in journalism and psychology. Immediately after college I began working at a PR agency in Minneapolis, handling technology, consumer and automotive clients. I am passionate about crafting effective narratives for my clients and seeing these stories come to light in print or broadcast segments. As an account supervisor at The Castle Group I will bring my enthusiasm for working with the media to securing strong placements, writing press releases and pitches, locating valuable speaking opportunities and awards and developing client content. Outside of Castle I enjoy reading, finding the latest home design styling tips and being outside near the ocean.

Maria Bauder

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I joined The Castle Group as an intern to explore the world of events and found it was a perfect fit. In my current role as Events & Creative Services Manager, I oversee different pieces of the corporate and incentive event planning process, while also fulfilling my passion for creative problem-solving and my love of design by developing collateral, web graphics, event décor ideas and brainstorming marketing strategy for clients and Castle initiatives. Outside of the office I love to be outdoors hiking, enjoying the seasons or spending time with family and friends.

Kendall Bauer

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Keep things fresh, be informational but brief and strive to amplify (Go Castle!) are my go-to tips for working in the PR industry.

Friends and family describe me as a social butterfly, hardworking, compassionate, detail oriented, and creative. These traits serve me well in my role as Assistant Account Executive on various client accounts. Additionally, my role as “Snapchat Expert” on the PR Team has been an exciting way to expand our client service offerings.

After the work day ends on Friday afternoon you will often find me and my backpack heading out for a new adventure. As a native Rhode Islander, I enjoy spending time on the water and at the beach. I can also be found skiing, exploring new restaurants around Boston, taking Instagram-worthy photos, hitting the gym and spending time with my loved ones.

Andrea Rhoads

A mix of creativity and detail, the ability to turn vision into reality, and the connections you make with amazing people—this is what I love about event planning. After graduating from the University of Vermont with a degree in marketing, I decided to take my creative skills to the event planning world in Stowe, Vermont. I worked for several years planning conferences, retreats, and weddings. Seeing the smile on a bride’s face as she walked down the aisle on her dream day or the inspiration a corporate team walked away with after a day of team-building solidified that I had found my calling. My travels have since brought me to Boston, where I am thrilled to be Assistant Events Manager and part of Castle’s talented events team, creating experiences and memories that will last a lifetime. From corporate conferences to incentive getaways, exploring the latest venues, food trends, and styles keeps me continually inspired. When I’m not in the office, I’m looking for any outdoor adventure I can get my hands on—from Sunday markets to New England weekend getaways, there’s just too much to see in the world to sit still.

Paige Laliberte

After graduating from Bentley University with a major in Marketing and a minor in Information Design and Corporate Communications, I knew I wanted to start my career in event planning. I joined The Castle Group as an intern in the summer of 2016 and remained onboard through the entirety of my senior year. I am now an Event Coordinator, and a full-time member of the Castle staff, where I assist the events team in planning meaningful and effective events for our clients. Outside of the office I love staying in touch with the game of soccer, as I was the captain of the Bentley University women’s team.

Amanda Albert

After graduating UMass Amherst with a degree in Communication and completing a variety of internships in different areas of the field, I knew I wanted to work at a PR agency in Boston. Now, as an Account Coordinator on the Castle PR team, I am excited to work with, learn from, and support my colleagues to develop content, research speaking and award opportunities, as well as write press releases and pitches for our clients. Outside of Castle, I love exploring areas of Boston with my friends, trying new restaurants and fitness classes, as well as continuing my love for dance by taking classes in the city. I also love to travel and was fortunate enough to study abroad in Florence, Italy during my junior year of college and visit many countries in Europe during my 4 months there. Because travel is such a passion of mine, one of my life goals is to visit 50 countries by the time I’m 50 years old!

Alicia Morrel

Born and raised in a small town in Worcester County, I always dreamed of venturing into the city to go to college and start a career. I graduated from Northeastern University with a degree in speech therapy and immediately began working in the field upon graduation. After several years of providing health-based care across multiple settings, I transitioned into the world of administration. I joined Castle as their Office Administrator looking for an opportunity to work with an amazing team and a wide-range of clients. I provide support for both the PR and Events team, as well as assist with office management, marketing and new business development. Outside of work, you will find me spending time with family and friends. I also play soccer on a local sports league and enjoy the occasional Tuesday bingo in Brighton!