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Paid Social Media Advertising & Management Services

Castle employees working on social media content for a client on their mobile phone and laptop

A SOCIAL MEDIA ADVERTISING & MANAGEMENT AGENCY THAT DRIVES RESULTS

Our team of social media experts crafts personalized campaigns that connect your brand with target audiences, utilizing powerful analytics and creative strategies to boost engagement and ultimately, your ROI. We manage every aspect of your paid social presence to ensure consistent growth and measurable results, setting you apart in a crowded digital landscape.

PAID SOCIAL MEDIA ADVERTISING SERVICES FOR ALL SOCIAL MEDIA PLATFORMS

META ADVERTISING (FACEBOOK & INSTAGRAM)

Taking advantage of the many ad formats on Meta, you can create immersive experiences, execute A/B testing to determine what resonates best with your audience, and implement retargeting strategies to re-engage users who have previously interacted with your brand. Campaigns on Meta increase visibility and also build a community around your brand that eases the path to conversion.

LINKEDIN ADVERTISING

Strategically leveraging LinkedIn’s robust targeting options, such as job title, company size, industry, and seniority, can be a game-changer. It allows you to reach decision-makers effectively, especially when promoting content that establishes thought leadership, collects high-quality leads, and attracts a professional audience.

X ADVERTISING

Utilizing promoted posts helps generate buzz and real-time interaction. Incorporating relevant keywords and trending hashtags can amplify reach and ensure ads appear in conversations related to your brand message. X has unique targeting controls that allow you to appear in line with relevant conversations, with tight brand safety controls to keep you from appearing next to the unsavory.

THE BENEFITS OF PAID SOCIAL MEDIA ADVERTISING

Integrating paid social media into your marketing strategy offers numerous benefits, from precise audience targeting and immediate traffic to measurable results and enhanced content promotion. By leveraging these advantages, your brand can achieve greater visibility, drive more qualified leads, and build brand awareness.

Maximize Your Brand’s Reach and Impact

With Paid Social Media Advertising, you can elevate your brand visibility and establish deeper connections with your audience. This targeted approach ensures that your marketing spend goes directly to captivating the eyes of a demographic precisely curated to your business needs. By placing your content in strategic spaces across various platforms, you can attract more qualified leads who will likely engage with your brand and convert into loyal customers.

Achieve Tangible Results with Precision

Further, paid campaigns are built on measurable metrics that provide clear insights into their effectiveness, enabling advertisers to track every dollar spent and directly correlate it to an increase in ROI. Whether your goal is to build awareness, boost sales, or drive specific actions, paid social media advertising provides a high level of granularity and control, allowing for continual optimization based on performance data. This direct feedback loop ensures that your campaigns are constantly evolving and improving, positioning your brand at the forefront of your industry.

WHY CHOOSE CASTLE FOR PAID SOCIAL MEDIA ADVERTISING & MANAGEMENT

At Castle, we’re masters of the message—experts at identifying core audiences and experienced at aligning campaigns across channels to drive both shared and divergent goals. We build deep relationships with our clients, enabling us to bring outside insight to the table in a manner that complements your internal workflows. We’re additive, not disruptive.

We also don’t believe in a set-it-and-forget-it approach. The best campaigns are built using iterative science learning and adjusting as they run.

TESTIMONIALS

WHAT OUR CLIENTS SAY ABOUT OUR PAID SOCIAL MEDIA MANAGEMENT SERVICES

Castle’s audit provided us with an in-depth understanding of all of the hospital’s social media channels and best practices for managing accounts, including coordinating with other departments and advising members of our leadership team. It’s also allowed us to be more strategic about the content we post to engage followers on our main channels, aligning our social media strategy with our overall rebranding initiative.

John Looney, Vice President, Marketing, Communications and Public Affairs

Newton-Wellesley Hospital

The Castle team has been a great addition to our team, managing and developing unique and creative ideas for our brand on social. They have fully grasped the tone and personality of our brand. Their quick turnaround to jump on viral trends always sets us up to be in the conversation on our social channels.

EG America

PAID SOCIAL MEDIA ADVERTISING RESOURCES

Learn more about The Castle Group through our Team Page and helpful resources on the Castle Blog.

PAID SOCIAL MEDIA FAQ

WHAT IS PAID SOCIAL MEDIA?

Paid social media is when curated content is advertised to specific audiences across social platforms. One way to execute paid social is to put dollars behind an organic post to increase the post’s impressions and engagement. This is known as “boosting” content. Another way to execute paid social is through “dark” ads. This means that the content is presented to the target audiences in the specified placements of the platforms, but a user cannot find the content by searching the brand’s account page.

HOW DOES PAID SOCIAL MEDIA WORK?

Paid social media allows advertisers to create and run ads targeting specific audiences based on demographics, interests, and behaviors. Brands set budgets, placements, and objectives by platform. Then, each platform uses an algorithm to display the ads to users who are most likely to be interested in the content, thereby increasing the chances of engagement and conversions. Advertisers can then monitor performance and adjust campaigns in real time.

WHAT DOES A PAID SOCIAL MEDIA MANAGER DO?

Paid social media managers build, manage, and optimize campaigns to yield specific results from specific audiences across campaigns, including:

  • Developing strategic campaigns aligned with business goals
  • Conducting audience research and targeting
  • Creating compelling assets and ad copy
  • Setting up and managing budgets
  • Monitoring and analyzing campaign performance
  • A/B testing different ad elements
  • Reporting on key metrics and making data-driven adjustments
WHAT IS THE DIFFERENCE BETWEEN ORGANIC AND PAID SOCIAL MEDIA?

Organic social media is content posted directly and freely to an account’s feed or story. The visibility of organic social media content depends on user engagement and platform algorithms. While it can be cost-effective, it can also gain traction slowly. Paid social media promotes certain content and amplifies it to a targeted audience with a specific objective. It offers immediate visibility and higher reach but involves financial investment.

WHY USE PAID SOCIAL MEDIA ADVERTISING?

Paid social media is best used to amplify a message or help get consumers further down the funnel towards their goal, be it conversion or simply engagement. Some of the most significant benefits include:

  • Reaching a targeted audience based on demographics, interests, and behaviors
  • Driving immediate results
  • Scaling based on performance and budget
  • Measuring ROI
HOW MUCH SHOULD I SPEND ON PAID SOCIAL MEDIA?

There is no set budget needed to run a successful paid social media campaign. Instead, consider the following factors:

  • Objective: Define your goal, whether it’s brand awareness, engagement, or clicks
  • Audience: The size of your target audience may alter the budget needed to drive results
  • Platforms: Advertising costs vary by platform
  • Campaign Duration: The length at which a campaign runs will also impact budget needs
WHY SHOULD I HIRE A PAID SOCIAL MEDIA AGENCY?

A deep understanding of social platforms from an advertising perspective can help drive the ROI for an organization. Paid social media campaigns must be strategically built and continuously optimized to achieve results. Having experienced experts manage the intricacies of paid social media can:

  • Save time and resources by outsourcing campaign management
  • Better performance tracking and analytics
  • Lead to creative strategies tailored to your organization

ALL SOCIAL MEDIA SERVICES

Community Management

Content
Creation

Social Media
Crisis Training

Social Media
Audit

PAID SOCIAL

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