Everyone talks about the need for content, which is often followed by panicked questions: What is it? Who will create it? How much do we need?
Content can be many things – blog posts, white papers, videos, media coverage links, photos, slideshows. Most importantly, it needs to be good.
We help clients create compelling social media content with information relevant to their audiences: consumers, business customers or employees. We work closely with clients to develop a distinctive voice aligned with their brand and a social media content strategy, before creating customized content to reach their audiences.
For some, it’s curating relevant industry news articles for their LinkedIn pages. For others, it’s writing blog posts that support a national initiative. For still others, it’s sharing Facebook content that focuses on their community.
Part of our approach is to maximize the value of content by sharing across channels. Large organizations can leverage data, studies and white papers to create compelling content. Small businesses can write blog posts or contribute byliners that they share across channels, extending the shelf life and supporting SEO.
We work as part of your team to craft the social media content and strategy you need.