A SOCIAL MEDIA COMMUNITY MANAGEMENT COMPANY THAT BUILDS YOUR BRAND AND DRIVES ONLINE ENGAGEMENT
Social media has long been an integral piece of corporate marketing communications strategies and continues to evolve rapidly. Castle prides itself on staying ahead of the curve and finding new ways to:
- Engage with customers
- Build community support
- Expand executive profiles
- Drive brand affinity
- Manage crisis scenarios
With experience across social media platforms Facebook, Instagram, LinkedIn, X (Twitter), TikTok and more, Castle employs the right channels to achieve your goals.
COMMUNITY ENGAGEMENT STRATEGIES FOR ALL SOCIAL MEDIA PLATFORMS
LINKEDIN COMMUNITY MANAGEMENT
In 2022, LinkedIn saw a 22% increase in engagement. This means professionals everywhere post original content, share other people’s content, and interact with other users more than ever before. It’s not just about the post. Engaging with your audience across every corner of the platform is key to crafting a natural profile for both companies and executives. Community management will take your LinkedIn presence to the next level.
INSTAGRAM COMMUNITY MANAGEMENT
Instagram is the birthplace of the modern-day influencer. Brands and individuals who thrive on the platform know that a vital part of the recipe for success is working with your audience in the comments section beneath your content.
FACEBOOK COMMUNITY MANAGEMENT
Historically, Facebook has been one of the biggest platforms where users troll brands. Mitigating their interactions with your content while still building a larger community with your consumers is an intricate balancing act that needs to be managed closely, especially as the algorithm and use of the platform continue to evolve with every new generation that enters the space.
TIKTOK COMMUNITY MANAGEMENT
TikTok is known for its highly engaged and diverse community. Just posting videos isn’t enough. Ensuring that your fans feel seen and heard is key to building a viral TikTok presence. By leveraging what they share in the comments and engaging with most, you can tailor upcoming content to cater to fans’ “for you” pages.
X (TWITTER) COMMUNITY MANAGEMENT
X (Twitter) was built on the concept of community conversation. Recent policy changes and tense social and political discourse can make it a difficult platform to navigate. Community management on X means thinking through potential risk and responses before posting.
OUR APPROACH TO SOCIAL MEDIA COMMUNITY MANAGEMENT
We work with our clients to develop a process in which community management aligns with the brand’s overarching social media strategy. Starting with understanding the audience and the brand voice, we identify opportunities to engage further—building brand affinity with new and prospective fans and maintaining relationships with established fans. Before anything gets posted, we evaluate risk and pride ourselves on keeping open lines of communication with our clients.
Throughout the campaign, we monitor and optimize our social media plan based on performance analytics, ensuring continuous improvement and sustained engagement. Our focus on adaptive strategies and consistent evaluation helps to drive meaningful interactions and grow your community effectively.
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SOCIAL MEDIA COMMUNITY MANAGEMENT FAQ
WHAT IS COMMUNITY MANAGEMENT IN SOCIAL MEDIA?
Community management is the process of building and maintaining relationships across social media networks, including one-to-one interactions with users directly as the brand.
WHAT DOES A SOCIAL MEDIA COMMUNITY MANAGER DO?
Social media community managers are responsible for monitoring comments on brand posts, direct messages to the brand, and brand mentions. They then engage appropriately (like, comment, share) as the brand, ensuring tone and execution align with the overarching social strategy. The goal is to build relationships with social media users and increase brand affinity.
WHAT IS THE DIFFERENCE BETWEEN SOCIAL MEDIA MANAGEMENT AND COMMUNITY MANAGEMENT?
Social media management refers to the elements of a brand’s social media strategy. This includes identifying applicable platforms and audiences and developing a content calendar with posting cadence. Social media management also refers to the execution of a brand’s social presence—specifically, the creation, publishing, and analysis of content across social media platforms.
Community management takes the strategy further by creating and nurturing a community that builds deeper relationships with a brand’s following and general social media users. While social media management focuses on the one-to-many overarching messaging and brand content, community management focuses on opportunities for two-way communication between a brand and its current and prospective consumers.
WHAT IS AN EXAMPLE OF SOCIAL MEDIA COMMUNITY MANAGEMENT?
At its core, community management is engagement from a brand to a user. Examples include:
- Liking a comment on a brand post
- Replying to a comment on a brand post
- Replying to a direct message to the brand
- Liking/commenting/sharing a post that mentions the brand
HOW EFFECTIVE IS COMMUNITY MANAGEMENT ON SOCIAL MEDIA?
Community management can alter the relationship a consumer has with a brand. It can be the difference between a passive follower and a brand advocate. When a user feels seen and heard by a brand, it can change their perspective and relationship with the brand and entice them to speak positively on the brand’s behalf to their networks.
WHY SHOULD I HIRE A SOCIAL MEDIA AGENCY FOR COMMUNITY MANAGEMENT?
When an agency fully understands a brand’s voice and initiatives and can set aside dedicated time to focus solely on community management, it can change the level at which a community is formed between a brand and its current/prospective followers. Community management is not a copy-and-paste apply to all function. Instead, it is a process that requires attention to detail and a deeper understanding of the community at large.
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