Examples of Our Work

Castle team members regularly provide expert opinion and advice on crisis communications and crisis management. Recent presentations, contributed content, blogs and media coverage include:

Presentations & Workshops

Considerations for Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to the Association of Independent Colleges and Universities of Massachusetts

Considerations for Safely Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to The Association of Boarding Schools

COVID-19 and Reopening Your Campus – Webinar presented to the Georgia Independent College Association

Thinking Ahead: COVID-19 Considerations for Safely Re-Opening Your School Campus – Webinar presented to the National Business Officers Association

Strategies for Managing Sexual Harassment Claims – Past and Present – in the #MeToo Era – Presented at the University Risk Management and Insurance Association Annual Conference

Diversity and Inclusion: A Risk Management Perspective – Panel discussion at the Rhode Island Chartered Property Casualty Underwriter Society Chapter Meeting

Crisis Communications: It’s Not a Matter of If, But When – Presented to the Automotive Public Relations Council of the Original Equipment Suppliers Association in Detroit, Michigan

Post This, Not That: Instituting a Strategic Approach to Social Media – Presented at the Association of Independent Colleges & Universities in Massachusetts Spring Symposium

How Transparent is Your School? New Expectations in School Communications – Presented at the National Association of Independent Schools 2018 National Conference

Crisis Communications: It’s Not a Matter of If, But When – Webinar presented to the Georgia Independent College Association Compliance Collaborative in Atlanta, Georgia

Managing a Harassment and Discrimination Claim in the MeToo Era – Presented at the Massachusetts Lawyers Weekly Panel Discussion in Boston, Massachusetts

Turning a Crisis Into An Opportunity: It’s Not a Matter of If, But When – Presented at the Alabama Risk and Insurance Management Society

Managing Unrest in the Midst of Crisis – Presented at the National Association of College and University Attorneys “Free Speech and Campus Unrest” Workshop in New Orleans, Louisiana

Communicating in Challenging Times: Determining Your Engagement Strategy – Presented at the Association of American Colleges & Universities Presidents’ Trust meeting in Washington, D.C.

Evolving Expectations of School Responses to Student on Student Sexual Assaults – Presented at the National Association of Independent Schools 2017 National Conference

Commentary, Byliners & Blogs

Clarity and consistency key as colleges share fall plans, experts sayEducation Dive

Five key learnings from social media crisis – Public Relations Global Network blog

It’s Friday at 4 p.m. Do you know where your crisis is? – The Castle Group blog

Wayfair walkout is part of a new era of employee activism – The Boston Globe

Wayfair walkout signals rising expectations for companies to take a standThe Washington Post

Plan for the worst so you can be at your best: Tips for developing a crisis communications plan that works – The Castle Group blog

3 steps all colleges should take after the admissions scandal Education Dive

‘This time, they got caught.’ Cheating scam rankles, doesn’t surprise – The Atlanta Journal-Constitution

Inside the cheating scandal – NBC Boston

The Kraft case through the lens of crisis management – New England Cable News Network

AT&T and Novartis doing damage control in light of Michael Cohen dealsPR Daily

Thumbs up? 13 crisis communicators on Mark Zuckerberg’s apology tourPR Week

Getting ‘Dear Community’ letters rightInside Higher Ed

8 crisis wranglers on what Uber should do nextPR Week

Why American Airlines’ stroller scuffle didn’t lead to United Airlines-level falloutPR Week

The calm before the crisis Inside Higher Ed

Communications in Turbulent Times Inside Higher Ed

The Crisis Is Over: Now What? Inside Higher Ed

Get in front of your stakeholders during a crisis – PRSA Boston

Why PR pros should not be organizations’ spokesmenPR Daily

Crisis communications checklist for social media – The Castle Group blog