Examples of Our Work

Castle team members regularly provide expert opinion and advice on crisis communications and crisis management. Recent presentations, contributed content, blogs and media coverage include:

Presentations & Workshops

Considerations for Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to the Association of Independent Colleges and Universities of Massachusetts

Considerations for Safely Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to The Association of Boarding Schools

COVID-19 and Reopening Your Campus – Webinar presented to the Georgia Independent College Association

Thinking Ahead: COVID-19 Considerations for Safely Re-Opening Your School Campus – Webinar presented to the National Business Officers Association

Strategies for Managing Sexual Harassment Claims – Past and Present – in the #MeToo Era – Presented at the University Risk Management and Insurance Association Annual Conference

Diversity and Inclusion: A Risk Management Perspective – Panel discussion at the Rhode Island Chartered Property Casualty Underwriter Society Chapter Meeting

Crisis Communications: It’s Not a Matter of If, But When – Presented to the Automotive Public Relations Council of the Original Equipment Suppliers Association in Detroit, Michigan

Post This, Not That: Instituting a Strategic Approach to Social Media – Presented at the Association of Independent Colleges & Universities in Massachusetts Spring Symposium

How Transparent is Your School? New Expectations in School Communications – Presented at the National Association of Independent Schools 2018 National Conference

Crisis Communications: It’s Not a Matter of If, But When – Webinar presented to the Georgia Independent College Association Compliance Collaborative in Atlanta, Georgia

Managing a Harassment and Discrimination Claim in the MeToo Era – Presented at the Massachusetts Lawyers Weekly Panel Discussion in Boston, Massachusetts

Turning a Crisis Into An Opportunity: It’s Not a Matter of If, But When – Presented at the Alabama Risk and Insurance Management Society

Managing Unrest in the Midst of Crisis – Presented at the National Association of College and University Attorneys “Free Speech and Campus Unrest” Workshop in New Orleans, Louisiana

Communicating in Challenging Times: Determining Your Engagement Strategy – Presented at the Association of American Colleges & Universities Presidents’ Trust meeting in Washington, D.C.

Evolving Expectations of School Responses to Student on Student Sexual Assaults – Presented at the National Association of Independent Schools 2017 National Conference

Commentary, Byliners & Blogs

2020 – The Year of Crisis – Public Relations Global Network blog

We analyzed Twitter CEO Jack Dorsey’s thread on banning Trump for life. Here’s why it missed the markBusiness Insider

Some lessons from Gap’s hoodie miscue: Move carefully on politics and humor – PR News

Companies brace for election’s aftermath, inside and outside the workplaceBoston Business Journal

Planning ahead: 10 tips to communicate well during a crisisUniversity Business

Citing ‘Wayfairgate,’ PR pros say companies must be preparedBoston Business Journal

Clarity and consistency key as colleges share fall plans, experts sayEducation Dive

Five key learnings from social media crisis – Public Relations Global Network blog

The coronavirus: A meeting planner’s perspective – The Castle Group blog

It’s Friday at 4 p.m. Do you know where your crisis is? – The Castle Group blog

Wayfair walkout is part of a new era of employee activism – The Boston Globe

Wayfair walkout signals rising expectations for companies to take a standThe Washington Post

Plan for the worst so you can be at your best: Tips for developing a crisis communications plan that works – The Castle Group blog

3 steps all colleges should take after the admissions scandal Education Dive

‘This time, they got caught.’ Cheating scam rankles, doesn’t surprise – The Atlanta Journal-Constitution

Inside the cheating scandal – NBC Boston

The Kraft case through the lens of crisis management – New England Cable News Network

AT&T and Novartis doing damage control in light of Michael Cohen dealsPR Daily

Thumbs up? 13 crisis communicators on Mark Zuckerberg’s apology tourPR Week

Getting ‘Dear Community’ letters rightInside Higher Ed

8 crisis wranglers on what Uber should do nextPR Week

Why American Airlines’ stroller scuffle didn’t lead to United Airlines-level falloutPR Week

Crisis communications strategies for sexual abuse allegations in schools – Part Two – The Castle Group blog

Crisis communications strategies for sexual abuse allegations in schools – Part One – The Castle Group blog

The calm before the crisis Inside Higher Ed

Communications in Turbulent Times Inside Higher Ed

The Crisis Is Over: Now What? Inside Higher Ed

Get in front of your stakeholders during a crisis – PRSA Boston

Why PR pros should not be organizations’ spokesmenPR Daily

Crisis communications checklist for social media – The Castle Group blog