Blog

COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael Jaff, Part I

Our world today is full of unknowns – rapidly expanding knowledge about this “never before seen” virus, constantly shifting policies and recommendations – all making this pandemic extremely difficult to navigate. To help clients with planning and decision-making, Castle has named three national medical experts to our COVID-19 Task Force. In just a short time,…

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9 Tips for Working from Home During the Coronavirus Pandemic

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

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Celebrating Castle’s Female Founders on International Women’s Day

Gone are the days of stuffy corporate norms and the boys club mentality that has historically excluded women from prospering in the business world. Women-owned businesses are on the rise and show no signs of slowing down. There has been a significant uptick in women starting their own companies or becoming primary shareholders in companies…

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Top Super Bowl Commercials of 2020: The Big Game Inside the Big Game

This past weekend was Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers. Arguably the biggest sporting event of the year, the “big game” drew 102 million viewers. Looking back on previous Super Bowls, some certainly stick out more than others. The same can be said for another aspect of the…

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Aloha from Maui: Five Questions with Keri McIntosh

We firmly believe that our accomplished team of public relations and event professionals are our greatest asset. From crisis communications experts and media relations mavens to event managers and strategists, our team at Castle does it all. Our Five Questions blog series highlights our team’s areas of expertise with an inside look into their roles…

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Piecing Together the Event Planning Puzzle: Five Questions with Emily Langlois

From passionate event planners to media relations specialists to crisis communications experts, our talented team of public relations and event professionals are the cornerstones of our success. Our top-notch employees provide effective event, marketing, public relations and social media strategies to our wonderful clients across a wide range of industries. Our Five Questions blog series…

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It’s Happy Hour – Why Are You Still Working?

You receive a calendar invitation to an office happy hour and are told that attendance is optional. Perhaps it’s during your typical nine-to-five grind in a conference room or after hours at a local hotspot. You think “do I have to go?” and conjure up every excuse not to attend. Because what really is the…

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The Passionate Planner: Five Questions with Andrea Rhoads

Our seasoned team of public relations and event management professionals are the pillars of our success. From planning and executing special events around the world to developing social and digital media strategies that deliver results, our team does it all. Our Five Questions blog series aims to showcase the various skills and insights of our…

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Marketing to Generation Z from a Gen Zer

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials, they’re Generation Z. What is Generation Z? Although the start date for Gen Z is up for debate, demographers and researchers consider anyone born from 1997 onward to be part of Gen Z due to key…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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