We firmly believe that our accomplished team of public relations and event professionals are our greatest asset. From crisis communications experts and media relations mavens to event managers and strategists, our team at Castle does it all.
Our Five Questions blog series highlights our team’s areas of expertise with an inside look into their roles at Castle. Today, we’re spotlighting Senior Vice President Keri McIntosh.Today, we’re spotlighting Senior Vice President Keri McIntosh.
In August 2019, Keri, who operates our Maui office, celebrated her 20th year with Castle. As Senior Vice President of Events, she provides clients with expert event counsel on everything from project management and strategic planning to site selection and contract negotiation. Additionally, she is greatly involved in new business development to ensure that potential clients have a solid understanding of Castle’s values, skillset and how we can work together to create value-added programs. Outside of work, you can find Keri enjoying the island life on Maui where she teaches and practices yoga.
How did you get started in the events industry?
In college, I majored in marketing, but I also had a strong passion for the hospitality industry. Even though I was slated to graduate early, I decided in my final year to add Hospitality Administration as a major. (Side note: at one point I wanted to be a chef but quickly learned after taking the courses that it was not my calling. I ended up marrying a chef which turned out to be MUCH better). Little did I know that this combination of business/marketing skills and hospitality administration (i.e. food and beverage budgeting, hotel operations, etc.) would be a perfect set up for a career as an event professional. My first role as an event planner was at the World Trade Center in Boston. I loved the dynamic, fast-paced, customer-centric and ever-changing landscape….and have never looked back!
In the next 2-5 years, what do you see changing about the events industry?
Technology will continue to evolve in all stages of event planning and hopefully, more sustainable event practices will become the norm.
What is something about working in events that would surprise people?
The amount of effort it takes for all of the details to appear effortless to the attendee. That is the true art of planning.
What is your favorite event venue and why?
Honestly, too many to list! It really depends on the event because every event requires different specifications. But in general, venues that combine excellent service, good value, a great physical product (i.e. clean environment, superior technology, excellent food & beverage), a unique setting or character (i.e. NOT cookie cutter) AND make it easy for planners (and guests) to achieve the desired event results…these are my favorite venues.
What is your favorite thing about working at Castle?
My amazing and talented colleagues and the freedom/flexibility to be my own bold.
To read more of our “Five Questions” blog posts click here.