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The Passionate Planner: Five Questions with Andrea Rhoads

Our seasoned team of public relations and event management professionals are the pillars of our success. From planning and executing special events around the world to developing social and digital media strategies that deliver results, our team does it all. Our Five Questions blog series aims to showcase the various skills and insights of our…

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Marketing to Generation Z from a Gen Zer

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials, they’re Generation Z. What is Generation Z? Although the start date for Gen Z is up for debate, demographers and researchers consider anyone born from 1997 onward to be part of Gen Z due to key…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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The Creative Problem-Solver: Five Questions with Maria Ryan

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

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Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

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A Journey Abroad: How to Incorporate Cultural Tourism Into Your Vacation

What drives someone to choose where to travel next? Relaxing on the beach with a good book and a piña colada or gaining a new perspective on a city or country’s culture? Almost every destination can provide aspects of both leisure and education, but the places that possess an abundance of cultural heritage have become…

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How to Take Audience Engagement to the Next Level

In society today, distractions are constant. Employees can physically step away from the office, but the ability to disconnect technologically is an increasingly difficult task. We live in a world where your mobile device is your epicenter—emails find you anywhere, cell phone numbers are public knowledge, and social media incessantly derails your attention span. As…

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Client Relationships: Keeping it Fresh

Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer.  Here at Castle, we are lucky to have customers that we’ve developed long standing relationships with…

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