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Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

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Refresh your Event Planning Perspective: Why Every Event Planner Must Attend Events

This past weekend I attended a conference with my husband – it was a personal commitment, not work-related. However, as an event manager, it is easy to be distracted by the elements of the event and how the logistics were planned, and constantly assess what you would have done differently if you had planned it…

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Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

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A Visual High Five – 5 Types of Visual Content Your Marketing Campaign Needs

Need to see it to believe it? No worries, most humans do. Turns out that we are wired to process images faster and more effectively than plain old text. The days of getting away with text-only marketing and social media strategies are long gone. With 56 percent of marketers using visuals in their content almost…

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A Journey Abroad: How to Incorporate Cultural Tourism Into Your Vacation

What drives someone to choose where to travel next? Relaxing on the beach with a good book and a piña colada or gaining a new perspective on a city or country’s culture? Almost every destination can provide aspects of both leisure and education, but the places that possess an abundance of cultural heritage have become…

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How To Keep Your Event from Going Down in Flames – Revisiting the Fyre Festival Disaster from an Event Planning Perspective

Like so many who tuned in to the Netflix and Hulu documentaries about the ill-fated Fyre Festival, I was engrossed and amazed at how the story unfolded. This event, billed as a luxury music festival “on the boundaries of impossible,” never stood a chance. It would have been a comedy of errors, if not for…

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Company Anniversaries: Beyond the Mug

As someone who spends a lot of time helping companies celebrate their accomplishments, I was taken aback by a Wall Street Journal article on the controversy surrounding AIG’s centennial. Most company anniversaries aren’t a source of controversy—they’re a cause for celebration, to mark achievements, celebrate success, acknowledge relationships and infuse employees with pride. Much more…

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Castle Public Relations and Social Media Trends

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

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Five Essential Elements for Marketing SMBs

We once worked with a client, the CEO of a small business (with a relatively visible brand) who was overflowing with ideas: experiential marketing, shoot-for-the-moon event concepts, complex CSR programs that addressed intractable societal issues. Creativity is the lifeblood of marketing. It’s how we engage customers and build brands. All of these things were potentially…

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