Blog

Introvert-Friendly Events

I’m an event planner—and a self-proclaimed introvert. As many of my fellow introverts can attest to, we learn how to “act” extroverted when moments call for it, but the act can take quite a bit of energy to maintain for long periods of time, especially at events. How one responds to stimulation is a simple…

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What My Internship Taught Me About My Full-Time Job

The summer after my junior year of college I was fortunate enough to have a public relations internship at The Castle Group. My time those few months was eye-opening, educational and inspiring. For the first time, I saw what a PR agency was all about. I got to learn from some of the best in…

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Aloha from Maui: Five Questions with Keri McIntosh

We firmly believe that our accomplished team of public relations and event professionals are our greatest asset. From crisis communications experts and media relations mavens to event managers and strategists, our team at Castle does it all. Our Five Questions blog series highlights our team’s areas of expertise with an inside look into their roles…

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Seven Reasons Why “The Affair’s” Noah Solloway is the Worst Crisis Communications Client Ever

On the fifth and final season of Showtime’s “The Affair,” Noah Solloway’s past finally comes back to haunt him. Once a media darling, in this era of #MeToo, women from his past, including a publicist and student, accuse him of sexual misconduct. When a Vanity Fair reporter he’s worked with before calls for comment on…

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Transitioning from TV News Reporting to Media Relations

When I first became a television news reporter, I didn’t like dealing with public relations people. In fact, I thought they were just spinmeisters who were getting in the way and who insisted on controlling things. And I wanted nothing to do with them – I just wanted the story – process be damned. Dealing…

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Piecing Together the Event Planning Puzzle: Five Questions with Emily Langlois

From passionate event planners to media relations specialists to crisis communications experts, our talented team of public relations and event professionals are the cornerstones of our success. Our top-notch employees provide effective event, marketing, public relations and social media strategies to our wonderful clients across a wide range of industries. Our Five Questions blog series…

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It’s Happy Hour – Why Are You Still Working?

You receive a calendar invitation to an office happy hour and are told that attendance is optional. Perhaps it’s during your typical nine-to-five grind in a conference room or after hours at a local hotspot. You think “do I have to go?” and conjure up every excuse not to attend. Because what really is the…

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The Passionate Planner: Five Questions with Andrea Rhoads

Our seasoned team of public relations and event management professionals are the pillars of our success. From planning and executing special events around the world to developing social and digital media strategies that deliver results, our team does it all. Our Five Questions blog series aims to showcase the various skills and insights of our…

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Marketing to Generation Z from a Gen Zer

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials, they’re Generation Z. What is Generation Z? Although the start date for Gen Z is up for debate, demographers and researchers consider anyone born from 1997 onward to be part of Gen Z due to key…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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