Blog

Sports Incentive Programs That Engage Everyone on The Team

Some of the most anticipated and televised events in the world revolve around sports. From the Olympics and the Super Bowl to the World Cup and the Kentucky Derby, sporting events draw crowds across all cultures. When it comes to planning events around the world of sports, event planners have a unique opportunity to provide…

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The Creative Problem-Solver: Five Questions with Maria Ryan

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…

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Creating Impactful Events for Every Budget: How to Think Outside of the Box to Maximize Your Event Budget

At Castle, the event management team works with clients of all sizes to create memorable events that are planned to leave a lasting impact on attendees. As we begin to map out our 2020 programs, I am reminded that the planning process to every event begins with a discussion about expenses. Even the most extravagant…

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Taking a Gamble: Planning a Corporate Meeting or Event at a Casino Hotel

With the Encore Boston Harbor opening this weekend, I started thinking about the pros and cons of planning a corporate meeting or event at a casino hotel. First things first, a casino hotel might not work for every company or occasion, but there are very good reasons to consider them. Since these properties receive revenue…

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There’s A Podcast For Everything

The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….

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Corporate Incentive Event Planning: Key Considerations for a Successful Program

Corporate incentive programs undeniably help motivate employees to reach new levels of success, boost morale, and provide much-needed employee recognition. With the right planning and resources, basic recognition programs can be transformed into experiences that will be the talk of your company. Here are some key considerations to keep in mind when planning your next…

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

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Finding The Why of Social Media Through a Social Media Audit

Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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