2013 - The Castle Group

Spreading Holiday Cheer for All to Hear

The holiday season has snuck up on us quickly this year, and with it comes a new collection of holiday-themed commercials. From heartwarming true stories to creative DIY inspirations, this year’s lineup is sure to grab your attention in so many different ways. Here are five commercials that caught our attention and filled us with…

The Color of the Season: Green

Last month Castle worked with the Massachusetts Clean Energy Center to host the 9th Global Cleantech Meetup, bringing innovators, investors, startups, and government officials together to share and promote energy saving solutions across a number of industries. With green content comes green production. At registration we utilized biodegradable badge holders, an online check-in system, and…

Getting into the Thanksgiving Spirit

As I walked through Faneuil Hall this past weekend I couldn’t help but notice the obvious – Santa has arrived. A line of cold parents and anxious children circled his cabin and another crowd formed in front of a giant Christmas tree that was set to be lit that night… five full days before Thanksgiving….

From Boston to Sydney, and Back Again

It has been a heck of a week in Boston. The Red Sox won the World Series (and what a parade we had last weekend—the entire city seemed to be celebrating all week), we voted in a new Boston mayor for the first time in 20 years (congratulations, Marty Walsh), President Obama came to town, and our New England Patriots scored a season-high 55 points in their decisive victory over the Pittsburgh Steelers last Sunday. And that’s notwithstanding the significant business stories involving local companies filing for IPOs, investments made, executive changes, layoffs, expansions and ground breakings. And while our local business, civic, political and sports environments give us much to discuss, consider and plan around, it’s good to have the opportunity to think globally and see things from another perspective.

Going Global – Destination South Africa

I was lucky enough to have the opportunity to take a class during my time off in August. Why on earth would I use my vacation for a summer class post-graduation? Well it just so happened to take place in South Africa…

Fall… What’s not to love?

Get out your coats and blankets! The week’s cool mornings and Harvest Moon are an appropriate precursor to the Autumnal Equinox this Sunday, September 22nd—the official start of fall. It is always sad to see summer go, but the tears never last since autumn has so much to offer. Here are ten things to love about fall and a few suggestions to get you in the spirit.

Instead of Mourning the End of Summer Why Not Welcome the Best of the Fall Season

As we all returned from the long Labor Day weekend, a cold, hard reality set in: summer is officially over. It’s time for the kids to head back to school and the adults to resume their busy work and home lives. It all seems so depressing, but instead of being bummed out about the end of summer Fridays and flip-flops, let’s try and stay positive and think about all the great things that come with the fall season.

Spread the Word: Female Entrepreneurship Challenge

As an entrepreneur, I know how challenging it can be to start a business. You have a great idea, are terrific at what you do…but that’s a long way from having everything you need to build a successful business.

D-I-WHY

At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

Castle Client Salem Five Presents an Animated Dustin Pedroia in its latest ad campaign

Our client, Salem Five, recently launched a new television campaign, featuring second baseman and fan favorite Dustin Pedroia. The humorous campaign stars an animated version of Pedroia, comparing his passion for baseball to Salem Five’s passion for banking.

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