Blog

London meets Boston PR

I have been lucky enough to work with The Castle Group for the last week and it’s been fantastic. Travelling all the way from its PRGN sister agency in London (Spider PR), I was truly welcomed into the team and what a week it has been!

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Boston Strong

Boston strong: a phrase that now scrolls across bus banners, indelibly marks local buildings and fuels political speeches has united and comforted us in the last week. Bostonians are the original rebels – descendants, whether in ancestry or spirit, of those who left England for the sake of individualism and freedom; rebels who formed the city on a hill that would cement the American paradox – a nation of individuals rooted in strong communities.

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Inspiration in a Time of Tragedy

I, like most Bostonians, have spent the last couple of days trying to digest what happened at Monday’s Marathon and, I must admit, I am still coming to grips with the reality of the situation. The city that I know and love is forever changed and the sporting event that so many of us looked forward to each year will never be the same.

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“Book of Mormon” –Turning a Joke into an Opportunity

Last night I attended the opening night performance of the “Book of Mormon” Boston run.  I am a total musical theater geek and have been so looking forward to attending this show. It’s sold out and it’s become impossible to score a ticket (and by the way, the show is everything it was cracked up to be, and more—LOVED IT!).  My 13-year-old son, who typically has no interest in a ticket to anything that doesn’t involve goals, runs or baskets, asked if he could come with me.  Please don’t judge me on my parenting—I knew there would some questionable and mature language and content, but didn’t realize that his vocabulary would be so inelegantly expanded.  We’ll get past that.

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Is There Such a Thing as Too Much Information?

Work here at Castle starts at about 8:30 a.m., but I like to get in around eight to settle in, grab some breakfast and start my news catch up. If you’re wondering what I mean by “news catch-up”, I am referring to the countless websites, newspapers, blog posts and Twitter feeds I check each morning to make sure I am up on what is going on in the world since I went to bed the night before. This all sounds pretty routine for PR people like me, but what about the rest of the working world? Do we really need to know about everything all the time?

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Celebration of Support

We would like to share with you this encouraging post written by Marijo McCarthy at Widett and McCarthy.

A few weeks ago, I was honored to be the keynote speaker at my alma mater, the University of Massachusetts Boston, for the “Celebration of Support”, an annual event which brings together scholarship students and donors. Not only am I an active ambassador for my alma mater, I am a believer in the value of such stellar public higher education opportunities for all. And, in the spirit of putting my money where my mouth is, I established a small endowment in my parents’ names to help other young people obtain the opportunities I did so many decades ago.

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Event Lighting: Why Color Matters

The power of light is undeniable. Light has the ability to stimulate the senses, enhance your appetite, create memories and affect one’s disposition. Dr. Norman E. Rosenthal, M.D., National Institute of Mental Health says it can actually alter our brain chemistry and lead to genuine mood shifts. Illumination plays a significant role in our daily lives. Everything from the light level in my office to my bedroom at night affects the way that I feel in a space. Daylight Savings provides a powerful example. “Springing forward” made me realize that the sun setting later in the day symbolizes opportunity and hope (for warmer weather?) and also makes me feel more productive. When I leave the office and the sun is still out, I feel as if I completed everything that I set out to do and still have time to enjoy my evening. I can’t say whether this sensation is perceived or actual but it doesn’t really matter because it feels good!

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Benefits of Waking Up Early

A few years back, an article came out about First Lady Michelle Obama’s morning routine, including the fact that she wakes up each morning at 5:30 a.m. Some people thought this was ridiculous because for many of us, including me, waking up that early would mean running on only 5-6 hours of sleep. Why? Because most working adults do not go to bed at 10 p.m. each night. Work, kids, insomnia and our favorite TV shows keep us up way past the hour of 10 p.m. and force us to hit the snooze button the next morning.

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Cruise Ship Disaster Management Needs an Overhaul

The recent Carnival Triumph cruise disaster became a major news item when the ship’s engine rooms caught fire off the coast of Mexico, leaving the engine room flooded and the ship steering helplessly without any propulsion or control. The cruise experienced loss of power leading to the doors being slammed shut and the toilets stopped working. The passengers had to live with these uncomfortable and unhygienic conditions for the entire trip while the ship was towed ashore at the Alabama Cruise Terminal.

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Recycling Tips for Beginners


One of my side projects as an intern this past week has been to mock-up a few infographics for a potential case study idea. While browsing through the sea of infographics on the web, I came across this post on GOOD, laying out why American’s don’t recycle. It was such a successful infographic it inspired me to write this post on recycling, despite the fact that earth day is months away! 

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