London meets Boston PR

By Jessica Dixon

I have been lucky enough to work with The Castle Group for the last week and it’s been fantastic.  Travelling all the way from its PRGN sister agency in London (Spider PR), I was truly welcomed into the team and what a week it has been!

It has flown by so quickly but I’ve made some great friends, eaten glorious food, explored an incredible city and learnt a lot in the meantime.  It’s been interesting to see the similarities (and differences) between PR practices in the US and UK and I can definitely say I have picked up many tips which I will be sharing with my team when I get back home.

On the first night I helped the TCG events team with a fundraising event which was for The Boston Harbor Association and I’m glad to say a record amount was fundraised compared to last year which is great news.  About 350 people attended in total and I helped with the silent auction which meant I got to mingle with many attendees, whilst managing the bids and persuading people to ‘bid more/go higher’ – I like to think the British accent helped.

Throughout the rest of the week, I attended a few speaker events for Visions Healthcare and an internal meeting with Burns & Levinson which were both incredibly interesting and I was enthusiastically welcomed both times, whilst also helping out with the media relations for existing client NuVal.

In the evenings I have managed to explore the city, venturing to Harvard on the first day, taking the subway, which I might add was somewhat of an experience.  What a stunning area it is, a true red brick university, full of culture and a great community vibe.  I have also been to Quincy Market where I was lucky to have my first ever clam chowda – I wasn’t disappointed.  Sitting out in the street, amongst locals, tourists in the sunshine, eating amazing food – you can’t get much better.  The North End is brilliant and I went to Mike’s pastries on good recommendation to see what all the fuss was about.  I huge bakery with anything and everything sweet you can imagine.  I debated for about 15 mins before deciding on a New York cheesecake (even though in Boston) and even though the slice was huge, I polished it off before a well-needed walk home.

Newbury Street was next on my list and I weaved my way through the Prada-clad shoppers, before heading to Back Bay to see churches, libraries and other architectural sites.  The TCG team has looked after me so well and even took me to my first ever baseball game where we saw the Red Sox, sadly get beaten but it was a fantastic night and I am pleased to say I now know what the 7 innings ‘stretch’ is.

To sum up – it has been an unforgettable week, helped by an extremely professional, likeable and above all fun team to work with.  Thank you TCG for letting me stay and hopefully this won’t be the last you’ll see of me.

Written By: Jessica Dixon


Outdoors of the Castle Group office