Blog

PR gone bad…or….

Don’t seek the publicity if you can’t handle the response.

OK, I am really annoyed. I know it’s the holiday season and all, and I should let minor irritations roll off my back, but I just can’t.

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12 Days of Christmas – Castle Style

Yes, Christmas is just 12 (business) days away!  I recently re-watched the famous performance of Straight No Chaser’s version of 12 Days of Christmas. I heard the cost of these classic gifts added up would average over $107,000 at today’s rate. That’s quite a holiday gift list. It got me thinking – what would we order up for the holiday season? I polled our events team and here’s our list for this year…

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Pin Your Way to Holiday Gifts

This past spring, I first discovered Pinterest, a visual online pin board that allows social photo sharing. I love how easy it is to use, and how helpful it has been to find easy ways to decorate my small dorm room, find delicious recipes and find gift ideas!

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Feel-Good Giving

The season for giving is upon us and all of your favorite retailers are just dying for you to come and ring their bell.  As usual, the first weekend of December brought me to a host of holiday gatherings filled with conversations about the hottest gifts and what is on everyone’s buying list. While most people were talking about iPad minis, my friend Crystal told me about her most intriguing gift purchase: a goat for her father. My obvious reaction was, “Crystal, you bought your dad a goat? I had no idea he had a farm!”  She laughed and explained that her father is a strong supporter of Save the Children and that instead of giving him yet another knickknack for the junk drawer, she purchased a goat in his name to be donated to a family in need. Charitable donations at the holidays are not a novel idea, but all kid-ding aside, when was the last time you thought of buying someone a farm animal for Christmas? 

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Castle’s Events Year In Review

On last week’s Thanksgiving post, we listed some of the many blessings the Castle team is thankful for this holiday season. That list was the inspiration for this post because we truly are thankful for events that continually foster our team’s professional growth, for concepts that challenge our creativity, for the great client relationships that we have forged, and above all, for the opportunity to do what we love for a living. Therefore, we are excited to share with you a few of the corporate events that our events team has managed since the Fall of 2011.

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From College to Knowledge: Finding Your Passion

After watching the Olympics, I couldn’t help but feel inspired. I felt inspired to finish school and enter the workforce with a sense of purpose. I felt inspired to make a difference. As I listened to athlete after athlete talk about their journey to London, all I could think about was finding my passion. Each athlete competes for reasons far beyond winning a gold medal. They compete for the love of the game, and this is where their passion comes from. Now you may not be an Olympian, but I’m betting there’s still something academic that spikes your interest.

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What we are thankful for this year…

In the spirit of the upcoming Thanksgiving holiday, Castle asked our team what they are thankful for this year.
We are thankful for:

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Is the end of the year a good or bad time to try to get visibility?

I get that question a lot.  Certainly, there’s a lot of competition for eyeballs, ears and “butts in seats.”  But the end of the year, from a PR and marketing standpoint, can provide some opportunities that are not available at other times of the year.

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From College to Knowledge: Leadership

Leadership cannot be taught pedantically. True leaders know how to guide a team, identify others’ strengths and inspire them to collaborate. Through this process, they help others grow and eventually create the next generation of leaders.

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From College to Knowledge: Time Management and Organization

Everyone remembers that all-nighter back in college — that final exam you spent the preceding eight hours cramming for. But that final exam was planned. You knew when the date was, and were given sufficient time to prepare. Syllabi are a huge part of college. Each semester is laid out in its entirety, and you can plan for all your assignments accordingly. If you don’t complete an assignment on time, you can even ask for an extension. Yet after senior year, this bailout system ends and your deadlines will be hard and fast. For those who abused the system, their first job will be a wake up call.

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