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Outside the Vase

Nothing is more elegant than fresh flowers and there are many creative florists that can help you create a beautiful statement… at a price that is. If you have ever purchased an arrangement from a florist, you know how expensive it is to put a substantial centerpiece on the table. As an event planner, I am constantly challenged with creating a beautiful design on a low budget—and you’d be amazed at some of the things we come up with.

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3 Reasons Why An Internship Pays Off

Summertime: While revered throughout those K-12 years as a time to relax and enjoy a fun-filled break from the educational daily grind, the entrance into college certainly changes that cycle for most.

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Who says the summer is quiet?

Here are the reasons it is absolutely NOT quiet:

Even though people take vacations, people are more plugged in than ever before. For good, and for bad, it’s entirely possible to keep efforts moving forward even when a key team decision-maker is away.

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When the PR Industry Turns on Itself

I was horrified last week when I watched a video produced by a PR agency which was featured in the prestigious “PR Dummies” column on Gawker. (Yes, our industry is interesting enough to have its own column of shame.)

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Celebrate The Fourth Like A True Bostonian

After a year studying abroad in Italy, working as an intern for The Castle Group in Boston has flipped the switch on my world perspective. For nine months I played the role of ‘the tourist’. However, for the past month I am no longer a character that comes fleetingly onto the city stage. Rather, I am part of the set.

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2 Quick Tips to Fuel Your Productivity

Summer is a great time to get through the “housekeeping” section of your to-do list in preparation for the Fall. If, like many of us, you are having a particularly busy summer, you must be thinking that there is no way these “housekeeping” tasks will get “checked off” your list. However, I think you can still get to them. Being busy has little to do with how productive you can be and it can often help your level of productivity (think adrenaline!). Yet, at the heart of the problem is that even the most successful people struggle with productivity. Many elements need to fall into place and not all of them are under your control. Interruptions, lack of sleep and conflicts can certainly hinder productivity. Yet, forethought and a high level of organization – which you can plan and account for – can help you achieve your desired level of productivity.

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Ideas for Fourth of July Celebrations

With the Fourth of July holiday just around the corner, I’m sure everyone is gearing up for travels to visit family and friends, back yard barbeques, block parties, beach parties, fireworks and town parades.

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It’s a Duck Feet Life: A Day in the Life of an Event Planner

After nearly a year of planning, planning and more planning, the Castle events team is hot off the heels of a large conference we helped manage in Dallas,Texas. The program was a great success with more than 1900 people attending three days of keynotes, breakout sessions, trainings, a technology pavilion/trade show, and special events (both on and off site). Finally able to catch a breath on the flight home, I asked myself, “Do people (aside from meeting planners) really know what goes into planning one of these things? So I thought I might share “A Day in the Life” of this crazy business….

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The Michigan Marketing Machine

The melodic piano tune, the flyover shots of pristine lakes and charming inns, the images of nice looking people shopping at antiques stores and fly fishing. It’s time to go to…Michigan.

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The Dreaded Typo

Republican presidential candidate Mitt Romney recently became the butt of many a Twitterverse joke when his new app featured the slogan “A Better Amercia.” Besides advocating for the improvement of a nonexistent country, Romney’s campaign has also been caught advertising their “Offical Gear,” offering a “sneak peak” at a new TV ad, and misspelling Ronald Reagan’s name. One strike can be laughed off, two strikes are highly embarrassing, but three strikes mean someone should have lost their job two strikes ago.

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