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From College to Knowledge: Creativity

I’m sure you’ve heard the epithet “when you’re interested you’re interesting.” Everyone has the ability to be creative, but the key is finding something that you’re passionate about and applying your creativity to that. In school, students are given the opportunity to think outside the box, test out new subjects and determine what piques their curiosity. Through trial and error, we’re able to hone in on what motivates us. In school, each student wants to do better than the one sitting next to them. The competition to display creativity and innovation is an ongoing one, with the majority of school work calling for creativity on an individual level.

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From College to Knowledge: Having Fun

I know what you’re thinking: how can you have fun and balance a demanding workload at the same time? You may have a different idea of fun before you graduate, but having a good time in college is unquestionably related to how much you enjoy your college experience both academically and socially. The same can be said for your first job. I’ve had friends complain to me for an entire summer about how grueling and depressing their internship was. To be completely honest, I do understand. I did a few things that were fairly monotonous. As an intern, I had to make a seemingly infinite number of (sometimes painfully awkward) phone calls, all with the same repetitive message. While this was just a minor part of what I did every day, it helped me to sympathize with my friends who spent eight straight hours punching numbers into excel. But as a whole, this internship is different. This company is different. This company is fun.

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From College to Knowledge: Work Ethic and Goal Setting

Where do you see yourself in five years? How about ten? For most, the answer is that you don’t really know. But it’s important to have a goal in mind. Setting goals is the beginning of making big things happen. It shows that you actually want to be more.  However, the desire to advance is only half the battle. Your work ethic and determination are equally, if not more important than the end result.

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From College to Knowledge: Taking Constructive Criticism

Why is it so easy to point out what other people are doing wrong, but so difficult to make changes for yourself? Criticism and critique are essential to growing professionally and personally. But for many young individuals like myself, it can be difficult to hear criticism, react appropriately, and take steps to improve your work.

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From College to Knowledge: Communication

In an industry centered on communication, I don’t need to tell you how important it is. Everyone learns to talk and most people learn to write, but are we actually taught to communicate? I’m finding that my job – and I’d guess every job -consistently challenges us to clarify and make use of these abilities.

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From College to Knowledge: Teamwork and Cooperation

When young people hear the word “teamwork,” they automatically think of sports. But why is that? Is it because nearly every sport in America is made up of teams? I started thinking a lot about collaboration during my internship. We worked together constantly, whether it was redrafting press releases or brainstorming as a team. With this in mind, I think our perception of teamwork is centered around sports because as young individuals, we’ve yet to work on a team outside of the football field or basketball court.

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Are you ready for your close up?

Over the past year, we’ve been leading a number of media training sessions. One client in particular has convened groups of its regional executives for “media training 101,” followed by individual videotaped instruction, mock interviews and playback/critique.

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From College to Knowledge

College is tedious. Students are often tasked with assignments that, while thought-provoking, seem irrelevant. Consequently, countless students are all left wondering the same thing, “when am I going to use this in the real world?” As a rising professional, experienced intern and college senior, I have news for you. You’re going to use it. All of it. The content you included in your biology assignment may never be used again, but the process and the principles from the assignment will hold true. The motives behind the assignments go far beyond the use of chemistry or calculus. And that’s what students continuously fail to understand. I have written a series of posts intended to provide answers to the million-dollar question described above and propose ten ways that college has actually prepared you for the real world. Here is the first post:

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Green = Lean

It has long been thought that sustainable meetings are expensive to execute—the top reason that organizations do not implement greening strategies. For everyone who has bought in to this notion, I have good news. Green meetings and events have proven to benefit not only the environment but the economic bottom line as well (bonus!). What’s even better is that most efforts will save your company money AND time—who wouldn’t want that?  The Convention Industry Council (CIC) offers the standard for best practices in their Green Meetings Report to use as guidelines for implementing policies of sustainability throughout your event.  If you are already doing some of these things, keep it up. If not, it’s time to get on board!  Here are some easy changes that your organization can make to help save the planet and some serious cash: 

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De-stressing for Success

I recently wrote a blog about the latest and greatest event technologies. I am now going to do an about-face and talk about “unplugging” from it all.

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