Blog

Hybrid Events: The Next Normal

Ask any event organizer and they will tell you that 2020 has been an equally scary and exciting time to be in the industry. We have been driven to rethink our event strategy, learn new technologies and flex our creative muscles in the digital space. While virtual events continue to be the go-to format for…

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9 Things You Should Know About Virtual Events

Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…

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Keep Your Audience Engaged During Virtual Events

In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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Introvert-Friendly Events

I’m an event planner—and a self-proclaimed introvert. As many of my fellow introverts can attest to, we learn how to “act” extroverted when moments call for it, but the act can take quite a bit of energy to maintain for long periods of time, especially at events. How one responds to stimulation is a simple…

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Maui, Hawaii: Finding Solutions in Sustainable Event Management

Last year, Maui, Hawaii welcomed nearly 3 million visitors to the island (for perspective, this is compared to approximately 155,000 residents) and it appears that the number will continue to rise, fueled in part by the increased number of flights and air carriers into the market (i.e. Southwest Airlines), additional international audiences, and a continued…

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Creating Impactful Events for Every Budget: How to Think Outside of the Box to Maximize Your Event Budget

At Castle, the event management team works with clients of all sizes to create memorable events that are planned to leave a lasting impact on attendees. As we begin to map out our 2020 programs, I am reminded that the planning process to every event begins with a discussion about expenses. Even the most extravagant…

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Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

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