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Meeting Planners: Staying ahead of the ever-shifting COVID landscape
As meeting planners, it is essential to keep on top of the rapidly changing COVID restrictions, mandates, and policies (from state to state and across county and city lines) to ensure the safety and security of all involved – from attendees and sponsors to partners and planners alike.
Read MoreWhy Relationships Matter: 25 Years
Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary? When we (Sandy, the account director, and Wendy, the marketing director with the always tardy boss) met, we were at inflection…
Read MoreTop 5 European Countries for Incentive Programs
As people’s desire to travel returns, and as the need for recognition of stellar performance continues, companies are starting to think about their corporate travel plans for 2022 and beyond. Castle has begun planning several European programs for our clients and I am excited to see that some of my favorite destinations in Europe are…
Read More9 Things You Should Know About Virtual Events
Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…
Read MoreKeep Your Audience Engaged During Virtual Events
In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…
Read MoreReinventing the Live Event Experience – Key Considerations for Meeting Planners
In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…
Read MoreThe Big Kickoff…of the Meetings Industry
While many might view the Super Bowl as the official kickoff of the year, the Castle events team launches a new year with an event of another kind. For our clients, their annual kickoff meeting is equivalent to the “Big Game” in sports, complete with game plans, hype and lots of leadup. The onset of…
Read More2019 Castle Events Year in Review
From unforgettable incentive programs in Dubrovnik, Croatia and Riviera Maya, Mexico, to sustainability and CSR efforts taking center stage at events, 2019 was an incredible (and busy) year for Castle’s event team! To kick off the new year, we’re sharing our top destinations and industry trends from 2019 and our 2020 event trend predictions. What…
Read MoreAloha from Maui: Five Questions with Keri McIntosh
We firmly believe that our accomplished team of public relations and event professionals are our greatest asset. From crisis communications experts and media relations mavens to event managers and strategists, our team at Castle does it all. Our Five Questions blog series highlights our team’s areas of expertise with an inside look into their roles…
Read MorePiecing Together the Event Planning Puzzle: Five Questions with Emily Langlois
From passionate event planners to media relations specialists to crisis communications experts, our talented team of public relations and event professionals are the cornerstones of our success. Our top-notch employees provide effective event, marketing, public relations and social media strategies to our wonderful clients across a wide range of industries. Our Five Questions blog series…
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