Blog

The Creative Problem-Solver: Five Questions with Maria Ryan

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…

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Creating Impactful Events for Every Budget: How to Think Outside of the Box to Maximize Your Event Budget

At Castle, the event management team works with clients of all sizes to create memorable events that are planned to leave a lasting impact on attendees. As we begin to map out our 2020 programs, I am reminded that the planning process to every event begins with a discussion about expenses. Even the most extravagant…

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Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

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Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

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2018 Castle Events Year in Review

From once-in-a-lifetime incentive programs in Buenos Aires, Argentina and Scottsdale, Arizona to the rise of event technology and a special focus on wellness, 2018 has been an amazing, jam-packed year for our event team. As the year draws to a close, we’re sharing our favorite destinations and event trends, our biggest planning pet peeves and…

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Top Ways to Recognize Your Employees

From verbal recognition and opportunities for promotion, to financial compensation or flexible working hours, there are many ways to acknowledge your employees’ contributions and achievements. While some of these forms of recognition may not be appropriate for every organization, employee recognition events can be a great way to bring a company together, show appreciation for employees, and create a positive work environment.

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Corporate Incentive Events: Sports

A prospective client recently asked me, “What was your most favorite event to plan?” Hmmmmm? It’s easy for me to talk about the aspects of event planning that are most rewarding for me personally—or the types of events and services our agency excels at—but my most favorite event to plan? I was stumped. I began…

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Digitizing Participation

What does your company want out of its next conference? Sure it’s about sponsorship dollars, securing/maintaining customers, displaying new products and getting the company’s message out, but what type of audience are they looking for? Very few people would say they are looking for a passive audience, just a customer, or even a guest to…

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