THOUGHT LEADERSHIP

If a tree falls in a forest but no one is there to hear it, does it make a sound? What about the many experts within your organization? If no one hears them speak at events, reads their blog posts, whitepapers or quotes in the media, how will anyone know just how resourceful your organization is?
Our job is to define, promote and disseminate your views and perspectives, enhancing your position of thought leadership within your industry. Using the right mix of strategic communications tools including blogs, contributed content, op-eds and speaking engagements, we leverage your experience, insight and understanding and convert it to tangible market value. It is a critical part of our overall objective to maximize your every asset and help you dominate your market.
OUR SCOPE OF THOUGHT LEADERSHIP SERVICES INCLUDES:
- Needs assessment
- Executive visibility strategies and networking
- Event and sponsorship recommendations
- Speaking opportunities
- Content creation and placement
- Awards submissions
PUBLIC RELATIONS
WHAT OUR CLIENTS HAVE TO SAY
Castle has been a key partner in helping us grow our visibility as a leader in the Greater Boston life sciences industry and beyond. They helped facilitate relationships with local leaders, executed speaking opportunities and thought leadership for our engineers and CEO and led publicity efforts for our soon-to-be-opened lab space. Our roster of clients has multiplied over the past year in no small part due to their efforts.
Rick Lifsitz
Chemistry Chief Operating Officer - Snapdragon
The Castle Group team is versed in every detail required to ‘get the word out.’ They understand strategy, know what initiatives to highlight, target the right outlets, and do thorough follow up. Castle firmly grasps the specific industries they represent. Their knowledge of the healthcare space strengthened every element of our PR plan.
Co-founder & CEO - HouseWorks
The Castle Group team not only amped up the Latino Equity Fund‘s visibility and brand, but also taught us how to shape our messaging and amplify our story.
Aixa Beauchamp
Co-Founder - Latino Equity Fund
The personal attention that we got from Castle went way beyond what we would expect from a PR agency. Castle understood our business, which allowed them to identify opportunities for us that were ‘beyond the ordinary,’ which is what our brand is all about.
Au Bon Pain
From strategy to media relationships, your team is consistently on top of our every need. I sincerely appreciate your ability to provide high level strategic direction as well as execute tactically—with agility and responsiveness. Working with The Castle Group, I know I’m working with a team of professionals who has my interests at the forefront of their minds.
Bill Koroncai
Director of Communications - Recovery Centers of America
I have worked with Castle for years on very challenging subjects and topics. I find them to be strategic thinkers with great implementation and follow-up skills. We’ve achieved outstanding results together. Castle has a wonderful way of working with senior management and our many experts—at all levels. They’re definitely the most effective PR group that I’ve ever worked with in my career.
MFS Investment Management
The Castle Group are experts in helping company founders and high potential ventures shape and distribute their messages in a more modern age of public relations. As we launched NGI's branded insurance program—GradGuard nationally, The Castle Group's team of professionals were instrumental in helping us to generate awareness and also to fulfill our mission to protect the investment families make in their education.
Next Generation Insurance Group
More than a business partnership, South Shore Health System’s relationship with The Castle Group is a true alliance. Sandy Lish and her team have taken the time to get to know our business and our needs. They are often one step ahead of us with creative ideas to keep us in the media spotlight. They are immediately responsive during unanticipated events—offering exceptional public relations guidance. The firm casts a wide net and has great relationships with journalists and thought leaders.
Susan Griffin
Manager of Public Relations and Communications - South Shore Health System
I wish all my agency relationships were as successful as my collaboration with The Castle Group. Castle has been an important partner for me in three businesses – Circle Lending, Virgin Money, and Covester. Sandy Lish and her team are smart, aggressive, and connected. I recommend Castle without reservation.
Asheesh Advani
President & CEO - Junior Achievement Worldwide
We are also so very grateful for our partnership with The Castle Group. They are friendly, responsive, insightful, and most importantly—help us to put our best foot forward, always.
Jaclyn A. Fish
Vice President, Community Relations Manager - Bangor Savings Bank
Our client said Castle’s PR effort generated the most hits of any campaign through its website. This really helps us sell our concept internally, as well as to the student market. Castle should definitely be proud of this success—I attribute it almost exclusively to your hard work!
StudentUniverse
Thank you for putting all of the media together for the very successful opening of Daily Table. The Castle Group team did a magnificent job! You were there at every step to provide strategic thinking, deep community connections, complete professionalism and full logistical support. Your team was more than essential these last few months. You were insightful and provided the guidance to ensure that the PR effort was on message and on target. Thank you!
Doug Rauch
Founder - Daily Table
Working with The Castle Group is like having our own in-house dream team. The staff is creative, efficient, and doggedly finds ways to promote our organization through the best channels. We’ve had terrific results throughout the entire New England market. They are a top notch firm and I recommend them highly.
Susan Rittscher
President & CEO - Center for Women & Enterprise
Castle has come on board at an exciting time in USES’ history. As we roll out a new vision, they have seamlessly integrated with our internal team and external partners to collaborate on a variety of initiatives and messaging. I truly appreciate their strategic approach to both our short-term needs and long-term objectives.
Maicharia Weir Lytle
Executive Director - United South End Settlements
You are responsive, quick, focused on the right things, “get us”, take feedback well, and don’t waste time on formalities but spend time on the important things. We’ve been impressed by how quickly we were able to get to work, how quickly you turned things around, the quality of the work and how available you’ve been.
Anna Fincke
Chief Operating Officer - Baker Newman Noyes
Thank you for another smashing success and the countless hours, back-and-forth with the City, BPS, and the media-at-large. We are extremely grateful and very proud of what you’ve done to continue to shine the spotlight and elevate the visibility of BAAF and the school. We appreciate your partnership and efforts on our behalf. With sincere gratitude!
Denella Clark
President - Boston Arts Academy Foundation
Castle has been a valued partner to Deloitte for more than 15 years. From the senior-most level on down, the Castle team demonstrates a commitment to our brand, our business and our competitive position. As managing partner in this market, I appreciate Castle’s ability to support our visibility and thought leadership. They work seamlessly with our internal team to deliver results that make an impact. They are never satisfied with the status quo and are always looking to raise the bar in our work together.
Kevin McGovern
New England Managing Partner - Deloitte
I've had the opportunity to work with many agencies. Castle is unique in that they bring large agency experience, contacts, knowledge with a small agency, personal feel. They really take the time to learn their client's business and the challenges they face. I often feel as though I'm their only client! The staff at The Castle Group has always been professional and creative in their approach. Their product is always timely and of the highest quality.
Robin L. DeCarlo
VP, Corporate Communications Holcim (US) Inc. and Aggregate Industries US - Holcim Group
For more than a decade, the Eos Foundation has relied on The Castle Group's communications expertise. Across our priorities—including place-based anti-poverty work, our public education hunger program and our Women's Power Gap initiative—Castle has supported us with strategic guidance and tactical expertise. They are smart and focused on achieving the right results that positively impact our ability to deliver on our mission. They have been absolute partners every step of the way, bringing new ideas, contacts and approaches to the table. They are a core part of our team and, having worked with other communications firms in the past, I can state I could not choose a better partner than Castle.
Andrea Silbert
President - Eos Foundation
The Castle Group helped GradGuard shape our communications strategy from the start and were there for us when the media moment arrived during Covid-19. The talented team at Castle had the relationships, insights and expertise to ensure that GradGuard’s market leadership was recognized by both local and national media.
John Fees
GradGuard
The Castle Group is recognized in the community as an organization that listens to their clients. They have an amazing ability to offer creative solutions that meet their clients’ needs. They are strategic thinkers, skilled connectors, and client centric.
Greater Boston Chamber of Commerce
Castle was the force that built the Care.com brand in Boston. From networks, to speaking engagements, to press to board seats. Castle has been a strategic partner every step of the way. When I arrived at MIT's Martin Trust Center for Entrepreneurship and we had to develop a brand marketing and PR strategy, Castle was the first call I made.
Donna Levin
Co-founder - Care.com
The Castle team were super stars. They were caring, understanding, passionate, patient and supportive. They unearthed so many great opportunities. Listened and responded to our feedback and were nothing short of amazing. Thank you for taking this project on. It’s a delight to work with you and your team.
Victoria Nessen
NKA Marketing - Darryl's Corner Bar & Kitchen