

THE TOP THOUGHT LEADERSHIP PR AGENCY
If a tree falls in a forest but no one can hear it, does it make a sound? What about the many experts within your organization? If no one hears them speak at events or reads their blog posts, whitepapers, or quotes in the media, how will anyone know just how resourceful your organization is?
Our job is to define, promote, and disseminate your views and perspectives, enhancing your thought leadership position within your industry. Using the right mix of strategic communications tools, including blogs, contributed content, op-eds, and speaking engagements, we leverage your experience, insight, and understanding and convert it to tangible market value. It is a critical part of our overall objective to maximize your every asset and help you dominate your market.
OUR THOUGHT LEADERSHIP SERVICES
- Needs Assessment
- Event and Sponsorship Recommendations
- Speaking Opportunities
- Content Creation and Placement
- LinkedIn strategy and content
- Awards Submissions
OUR APPROACH TO THOUGHT LEADERSHIP SERVICES
Like everything we do at Castle, we take a comprehensive, multi-layered approach to thought leadership and work hard to create strategies that match each client’s unique goals. A thought leadership plan often includes op-ed articles and other forms of contributed content, speaking opportunities, awards submissions, executive visibility, networking opportunities, and LinkedIn posting.
We often start by assessing where a client is already showing up. What social media platforms are you already heavily engaged with? Which outlets cover your business regularly? Thought leadership doesn’t always mean reinventing the wheel. A powerful thought leadership campaign can often be executed by building off existing audiences and opportunities.
While the exact approach varies from client to client, our overall goal is to help establish them as go-to leaders with expertise in their field. We help drive thought leadership content that is authentic, relatable, insightful, digestible, and targeted toward the audiences the client most wants to reach.
Effective thought leadership should be part of an integrated PR plan, not separate from it. With that in mind, we are often working on thought leadership opportunities (for example, an op-ed providing insights into a newly published report) in concert with other PR opportunities (i.e., a news release or pitch announcing the findings of that report).
WHY YOUR BUSINESS NEEDS A STRONG THOUGHT LEADERSHIP STRATEGY
If you aren’t prioritizing thought leadership, chances are your competitors are seeing the benefits from it, whether in reputational value or incoming business. Thought leadership is a way to signal to new business leads, key audiences, the media, and, yes, even competitors that you know what you are talking about and have valuable expertise to share.
WHAT OUR CLIENTS SAY ABOUT OUR THOUGHT LEADERSHIP SERVICES
THE LATEST THOUGHT LEADERSHIP CONTENT ON OUR BLOG
THOUGHT LEADERSHIP FAQ
Generally speaking, thought leadership is any communication demonstrating an individual’s expertise in a specific field. Thought leaders are experts who clearly and in an engaging way communicate their expertise, know-how, and unique points of view to valued audiences.
Thought leadership aims to build executive presence, increase reputational awareness, draw media interest, attract employees, build influence and credibility, and increase awareness about products and services.
Thought leadership content can be any piece of content that supports the above goals. It often includes op-ed and how-to articles, other forms of contributed content, blog posts, social media posts, speaking opportunities, panel discussions, award submissions, and networking opportunities.
Thought leadership tells various key audiences, including potential partners, clients, media members, the public, and competitors, that your leaders have valuable expertise, know what they are talking about, and know how to communicate it.
Thought leadership isn’t a one-post-and-you’re-done situation. It’s a consistent output of high-level expertise over a sustained period. Thought leadership is demonstrated through regular, valuable, engaging, and relevant content. It starts with identifying key topics important to the audiences you are trying to reach and developing valuable insights around those topics. Then, consistently push out those insights through the mediums your audience is most regularly engaging.
Thought leadership is a powerful way to build reputational value and establish expertise in a given topic area. It can lead to incoming business leads, increased audience awareness, more media opportunities, and invitations to be on panels or speaking opportunities. In short, building a portfolio of consistent thought leadership can present new business opportunities and expand on existing ones.
Thought leadership is a marathon and not a sprint. Just like it takes time to develop a good op-ed article, it takes time to build up a portfolio of content and audience engagement that establishes someone as a thought leader. Measures of success vary across clients and industries, but goals can include increased online engagement, incoming business leads, and incoming media opportunities.
A good PR firm can help identify valuable thought leadership opportunities and execute a comprehensive thought leadership plan for an executive or senior leader. Knowing thought leadership is a marathon and not a sprint, the right firm can help build a customized strategy to help your business excel and ensure the program is executed so you see results with the right audiences.