Even as digital and social media exercise ever-greater influence, traditional print and broadcast media continue to play a very important role in shaping our views of products, issues, institutions and brands. Media exposure creates value in your company as well as demand for your products and services. That’s where a Boston media relations firm like ours comes in: we get you in front of the right audiences through the right media channels.
MEDIA RELATIONS SERVICES THAT SUPPORT YOUR GOALS
As one of the most trusted media relations firms in Boston, we understand what media needs and when they need it (usually NOW). We get inside your organization to uncover the angles and mine the content that results in the coverage that supports your goals. We work with national and local media across platforms (print, broadcast and online) in B2B and B2C markets for corporations, small businesses and nonprofits. In doing so, we build your reputation, promote your brand, educate consumers, connect with your customers, support new initiatives and reinforce your institutional values.
YOUR FULL-SERVICE MEDIA RELATIONS AGENCY
Our scope of media relations services includes:
- Media strategy and editorial calendar development
- Idea generation – creative pitch angles
- Media outreach
- Media Training
- Editorial meetings
- Writing – releases, backgrounders, FAQs, fact sheets, biographies
- News and issue monitoring
- Coverage tracking
OUR TEAM’S APPROACH AS A LEADING RELATIONSHIP MARKETING PR AGENCY
Through a blend of relationship marketing tools, carefully woven together to reach each client’s need, we leverage our massive database and work our magic to make direct and indirect connections that get our clients the business results they need. We deliver ROI through media contacts, political leadership, civic leadership, associations, CEOs, the philanthropic and charitable communities and more. About half of our clients are based here and need to reach audiences in their backyards. The other half is comprised primarily of multinational firms who’ve hired us because they know this is a parochial marketplace that can be difficult to break into without a credible, well-connected relationship “Sherpa” like us.
We hear all the time, “I see Castle everywhere.” That’s right — we’re out in the community alongside the people you need to reach — speaking, serving on boards, networking, making introductions to the right people and the right organizations, from corporations to small businesses to nonprofits. We’re already where you need to be.
We’re proud to represent New England in the proprietary Public Relations Global Network. Our partners — and their clients — around the world know there is no one better to represent their interests in the marketplace we’ve always called home.