HOW CASTLE HELPED SHI INTERNATIONAL BUILD A LASTING GLOBAL EVENT PROGRAM
SHI International is a global technology partner that helps organizations simplify and accelerate their IT journey, leveraging deep expertise and strong relationships with leading tech providers.
Castle partnered with SHI to design and manage high-impact events that recognize achievement, strengthen culture, and bring teams together around shared goals. Through strategic event management and thoughtful program design, Castle has helped SHI deliver memorable experiences that motivate employees and support business growth across the globe.
Events include incentive travel programs, internal meetings, corporate conferences, and large-scale sales kickoffs at destinations worldwide, including the U.S., Caribbean, Mexico, and Europe.
THE SITUATION
CREATING AN EMPLOYEEE INCENTIVE PROGRAM THAT SPARKED DECADES OF COLLABORATION
More than 26 years ago, SHI International hired Castle to design and execute an incentive trip that would motivate their sales team and reward top performers. They wanted more than a standard package—they wanted an experience that felt exceptional.
Castle delivered with a standout Caribbean program, complete with thoughtful touches and elevated details that made winners feel genuinely celebrated. The success of that first trip set the foundation for a long-term partnership, as SHI saw the value of working with a team who understood their culture, expectations, and commitment to delivering exceptional results on time and on budget.
As SHI grew from a small software reseller into a global leader with thousands of employees, the scale and complexity of their events grew as well. Incentives, internal meetings, corporate conferences, and large-scale sales kickoffs all required a partner who could adapt to changing strategies, technologies, and audience expectations—without compromising quality.
OUR APPROACH
EVENT MANAGEMENT STRATEGIES THAT SCALE WITH A GROWING GLOBAL COMPANY
Castle became SHI’s trusted event management partner by taking the time to fully understand their goals, values, and audience.
For incentive programs, this meant creating high-touch, memorable trips that winners talked about long after they returned home. For sales kickoffs, corporate meetings, and conferences, it meant managing logistics, supporting stakeholder alignment, and ensuring all program elements were polished and seamless.
As the events world evolved, especially during the pandemic, Castle adapted quickly. We built virtual platforms, reimagined delivery formats, and ensured SHI’s teams stayed connected and engaged. For every program, partnership, proactive planning, and service excellence remain at the core of what we deliver.
THE IMPACT
DELIVERING GLOBAL EVENTS THAT STRENGTHEN CULTURE & PERFORMANCE FOR 26+ YEARS
More than two decades later, SHI continues to rely on Castle as a trusted event management partner. Together, we’ve delivered incentive trips around the world—from Marbella, Lisbon, and Prague to Mexico, Hawaii, Key West and more—each setting a new benchmark for recognition. We’ve produced sales kickoffs and corporate conferences that drive alignment, support strategy, and strengthen culture.
This long-standing collaboration has enabled SHI to confidently execute its most important programs year after year. Castle remains a reliable extension of their team, ensuring every event, regardless of size or location, strengthens connections, inspires performance, and brings SHI’s mission to life.
26-YEAR
CLIENT
>100
EVENTS
GLOBAL
DESTINATIONS
TESTIMONIALS
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NEED HELP MANAGING GLOBAL CORPORATE EVENTS?
Castle helps organizations design and deliver corporate events, incentive programs, sales kickoffs, and conferences that engage employees, celebrate success, and strengthen company culture. Contact us to learn how our team can help plan and manage events that create meaningful experiences for your organization.
