Marketing Communications Services

The Castle Group - Marketing Communications

Castle is a communications agency at its core. Everything we do begins with business goals and messaging strategies in mind. To that end, we’re agnostic about the tools we use to get our clients where they need to go.

Marketing and its numerous disciplines sit at the heart of many client engagements. Castle’s marketing services support and align with our PR, events, and social/digital engagements, or stand alone as discrete relationships.

Marketing Expertise

Many of us at Castle have held senior marketing positions at corporations, small businesses and nonprofits. We know what it takes to break through the noise, create buzz and engage audiences. And we know how vital a comprehensive communications plan is to achieve business goals and results.

Castle’s crack marketing team is known for its creativity, attention to detail, and the ability to transform conceptual ideas into memorable, on brand, on message, fully executed marketing initiatives. Clients engage us to audit their marketing plans, recommend marketing strategies and tactics, and execute marketing initiatives from start to completion.

Marketing Strategy

You have about one second to make a good first impression—maybe two to capture your audience’s attention. Who is your target audience: internal, external—both? Do your messaging points align with your brand? What is the objective for each marketing tool in your arsenal? Castle’s marketing experts can help you uncover the answers to these questions and recommend strategies to support your marketing goals.

From the conceptual design phase to design development and production—print and digital—Castle is committed to brand compliance, quality control and flawless execution.

  • Art direction
  • Branding
  • Competitive analyses
  • Comprehensive planning
  • Copywriting / Content creation
  • Creative services
  • Direct, email and social/digital campaign strategies
  • Promotion strategies
  • Graphic design
  • List management
  • Marketing materials (print and online)
  • Marketing/Communications audits
  • Messaging strategies
  • Production management
  • Promotional items, gifts and giveaways
  • Qualitative and quantitative research
  • Scriptwriting
  • Strategic communications plans
  • Strategic counsel