Blog

Pitch Perfect: Tailoring Your Story Pitch to Different Platforms

Emails battle each other for attention, which makes crafting the right media pitch for the right audience more important than ever. This involves carefully thinking through the media organization—and platform—you are pitching. Here’s what to think about when you are pitching various mediums and why it matters.

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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

Pitching the media during busy news cycles can be challenging, even more so when people tend to start losing concentration after about eight seconds. Effective outreach begins by understanding the media and learning to adapt. Building upon your relationships with the media and getting creative with your releases will help you engage your reader and stand out.

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How COVID-19 Changed Public Relations Forever | the Impact on PR Strategy

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…

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Transitioning from TV News Reporting to Media Relations

When I first became a television news reporter, I didn’t like dealing with public relations people. In fact, I thought they were just spinmeisters who were getting in the way and who insisted on controlling things. And I wanted nothing to do with them – I just wanted the story – process be damned. Dealing…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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There’s A Podcast For Everything

The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….

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Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

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Media Training 101: A Conversation with Sandy Lish

I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…

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Media Relations 101 – Creating Coverage in the Absence of Breaking News

How to find alternative ways to get our clients in the media, talking about their organization and sharing their expertise.

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Media Relations 101 – The Persistent Publicist

Do I call again? Should I leave a message this time? Or maybe email is best? Courting an editor, reporter or producer can feel like you are asking someone out on a first date. It takes persistence and a little patience to begin a new relationship as well as to engage the media. In a…

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