BUILDING BRIDGES, AMPLIFYING IMPACT
Transform complex issues into meaningful dialogue and lasting change. Our public interest communications practice develops compelling narratives that unite stakeholders, expands awareness and engagement around critical issues, and establishes your organization as a trusted voice in policy discussions.
COMPREHENSIVE STAKEHOLDER MAPPING, MANAGEMENT, & COMMUNICATION SERVICES TO MOVE THE NEEDLE/DRIVE CHANGE
Knowing who is impacted by your objectives, and who can affect them, is a critical step in successfully communicating your value and goals. By working with us to map your current sphere of influence, we can help identify supporters to strengthen relationships, establish new partnerships, and pinpoint potential threats.
By bringing our combined campaign and public policy communications experience, we can help build, manage, and strengthen aligned organizations and enhance messaging to drive meaningful outcomes on important issues that impact you.
Stakeholder Management & Communications
Build meaningful relationships across sectors to advance your mission. Our strategic approach helps you:
- Map and prioritize key stakeholders
- Develop targeted engagement strategies
- Create clear communications pathways
- Measure and track relationship outcomes
- Position your organization as an authority
Community Relations
Turn community engagement into lasting partnerships through:
- Strategic outreach programs
- Local leadership relationship building
- Community needs assessment
- Impact measurement frameworks
- Sustainable engagement models
Coalition Building
Unite diverse voices behind shared goals by:
- Identifying and recruiting strategic allies
- Developing coalition governance structures
- Creating joint messaging platforms
- Coordinating multi-stakeholder initiatives
- Driving collective action
DYNAMIC RELATIONSHIP MARKETING SERVICES
We understand the importance of building relationships and have the know-how to get your message and objectives in front of decision makers and new audiences. Read more about Castle’s relationship marketing expertise that helps to form public-private partnerships,
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PUBLIC INTEREST COMMUNICATIONS & STAKEHOLDER MANAGEMENT FAQ
WHAT IS PUBLIC INTEREST COMMUNICATIONS?
Public interest communications is a method of educating and achieving desired change on a public interest issue that transcends the particular interests of an organization.
WHAT DOES A PUBLIC INTEREST COMMUNICATIONS FIRM DO?
At Castle, public interest communications is considered when mapping a comprehensive public affairs strategy.
WHAT ARE THE GOALS OF STAKEHOLDER MANAGEMENT?
Stakeholder management expands your influence network by bringing together partners to elevate a conversation and identify potential opposition to prepare for.
WHAT ARE EXAMPLES OF STAKEHOLDER MANAGEMENT?
Two examples of stakeholder management would be an organization hosting regular educational webinars and developing a newsletter to consistently and transparently communicate with interested parties.
WHY SHOULD I HIRE A PUBLIC INTEREST COMMUNICATIONS AGENCY?
Hiring a public affairs agency provides experts who can leverage public interest communications through established media and stakeholder relationships, bringing strategic and market-specific insights, and managing a complex communications plan seamlessly.
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