Genie in a tin – Nivea makes Rihanna an augmented reality star

Mixing Pandora’s box with Genie in a Bottle, Nivea has created an app that lets consumers “interact with Rihanna in a one-of-a-kind augmented reality video experience.” By buying a tin of Nivea Creme or, even easier, printing out the tin cover starring Rihanna from Nivea’s website, everyone can make Rihanna perform “California King Bed,” the soundtrack of Nivea’s new television campaign, in their own four walls. After buying or printing, tin or cover have to be held in front of a webcam, and the magic happens.

The app is a follow-up to Nivea’s “Co-Star with RihannaFacebook campaign from last summer, when users had to “hit the Like button to get closer to Rihanna” by editing themselves into a short music video with the star.

Rihanna is the spokesperson of Nivea and the brand’s “100 Years of Skincare for Life” campaign, and Nivea was the sponsor of Rihanna’s Loud tour earlier this year.