Blog

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

Need to see it to believe it? No worries, most humans do. Turns out that we are wired to process images faster and more effectively than plain old text. The days of getting away with text-only marketing and social media strategies are long gone. With 56 percent of marketers using visuals in their content almost…

What drives someone to choose where to travel next? Relaxing on the beach with a good book and a piña colada or gaining a new perspective on a city or country’s culture? Almost every destination can provide aspects of both leisure and education, but the places that possess an abundance of cultural heritage have become…

Like so many who tuned in to the Netflix and Hulu documentaries about the ill-fated Fyre Festival, I was engrossed and amazed at how the story unfolded. This event, billed as a luxury music festival “on the boundaries of impossible,” never stood a chance. It would have been a comedy of errors, if not for…

As someone who spends a lot of time helping companies celebrate their accomplishments, I was taken aback by a Wall Street Journal article on the controversy surrounding AIG’s centennial. Most company anniversaries aren’t a source of controversy—they’re a cause for celebration, to mark achievements, celebrate success, acknowledge relationships and infuse employees with pride. Much more…

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

We once worked with a client, the CEO of a small business (with a relatively visible brand) who was overflowing with ideas: experiential marketing, shoot-for-the-moon event concepts, complex CSR programs that addressed intractable societal issues. Creativity is the lifeblood of marketing. It’s how we engage customers and build brands. All of these things were potentially…

From once-in-a-lifetime incentive programs in Buenos Aires, Argentina and Scottsdale, Arizona to the rise of event technology and a special focus on wellness, 2018 has been an amazing, jam-packed year for our event team. As the year draws to a close, we’re sharing our favorite destinations and event trends, our biggest planning pet peeves and…

Here’s how to keep your attendees engaged before, during and after your event using social media. Using platforms such as Facebook, Instagram, and Snapchat, you can increase engagement and interaction among attendees. See what all the buzz is about and integrate these social media strategies into your next event.

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…