Blog

Making Space for Black Women in the Public Relations Field: Opinion by Castle intern Shelby Casimir

Black women shouldn’t be afraid to take up space and unapologetically operate in our zone of genius. I have been working in the public relations industry for some time now. I’ve learned a lot and am entering the professional world soon. This experience has been a liberating change in my career trajectory. It was the…

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Media Literacy: Three Ways to Separate Fact From Fiction 

We live in a time too often plagued by headlines and news curated to maximize viewership. We have seen the detrimental impact this has had on society. For our brains to begin to grapple with the excess of media and content consuming our lives, we develop subconscious processing strategies known as “heuristics” to select what…

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Ukraine Support

Here are five reputable non-profits working to support the people of Ukraine. Stand with Ukraine.

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3 Ways to Best Utilize Media Monitoring for Your Company

What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and…

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Is 2022 the Year Incentive Travel Makes a Comeback?

Incentive travel with all its benefits is expected to make a comeback in 2022, but there are some changes we expect to see in the industry as we move into the new year.

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Castle Events: Looking Back and Moving Ahead

As we begin 2022, we reflect on the challenges, and more importantly the successes of the past year – both within our industry and for our Castle events division. This reflection helps us to celebrate our efforts, learn from our blind spots and make positive strides in the new year. A Year in Review Last…

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How COVID-19 Changed Public Relations Forever | the Impact on PR Strategy

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…

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Social Media: What to Say, Where to Say it?

Want to create an engaging social media presence for your company? Intentionality and consistency across all social media platforms will help attract your target audience and meet your company’s ultimate goals.

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Navigating the Latest COVID-19 Policies

Traveling this holiday season? The ever-changing COVID-19 travel rules and regulations have the potential to heighten holiday stress. With 2022 events right around the corner, our events team has been closely following updates to the CDC and U.S. government regulated policies.
Read for the latest information on vaccination and testing requirements for those entering the United States.

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Prioritizing Health and Wellness in the Marketing Industry

Marketing is a dynamic, fast-paced, ever-evolving industry to work in. Making rest and personal wellness a daily priority allows for more energy and creativity to face challenges that arise. Here are three forms of rest that can change the way we live and work.

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