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My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…

In the event management industry, we are in the business of connecting people. As the outside world comes to a near standstill and work-from-home is the standard of the moment, the need for connection – with employees, customers and partners – becomes even more vital. In the immediate environment, without the option of hosting live meetings…

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. 1….

Gone are the days of stuffy corporate norms and the boys club mentality that has historically excluded women from prospering in the business world. Women-owned businesses are on the rise and show no signs of slowing down. There has been a significant uptick in women starting their own companies or becoming primary shareholders in companies…

It’s hard to deny the impact the Coronavirus (COVID-19) is having on the meetings industry. Already, major events both inside and outside of China such as Cisco Live Melbourne, a partner conference with more than 8,500 attendees and the Mobile World Congress, the mobile industry’s largest exhibition which was slated to take place in Barcelona…

While many might view the Super Bowl as the official kickoff of the year, the Castle events team launches a new year with an event of another kind. For our clients, their annual kickoff meeting is equivalent to the “Big Game” in sports, complete with game plans, hype and lots of leadup.  The onset of…

This past weekend was Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers. Arguably the biggest sporting event of the year, the “big game” drew 102 million viewers. Looking back on previous Super Bowls, some certainly stick out more than others. The same can be said for another aspect of the…

Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…

After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…