Blog

Corporate Incentive Event Planning: Key Considerations for a Successful Program

Corporate incentive programs undeniably help motivate employees to reach new levels of success, boost morale, and provide much-needed employee recognition. With the right planning and resources, basic recognition programs can be transformed into experiences that will be the talk of your company. Here are some key considerations to keep in mind when planning your next…

Read More

School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

Read More

Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

Read More

Finding The Why of Social Media Through a Social Media Audit

Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…

Read More

What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

Read More

Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

Read More

Contracting 102: Modernizing Hotel Contract Terminology

Most event professionals will tell you they spend countless hours reading and negotiating hotel contracts. As a result, we have accumulated a library of “standard” clauses we lean on to protect our clients and events. These clauses are rock-solid, but are they changing with the times? Here are five important tweaks you can make to…

Read More

Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

Read More

Refresh your Event Planning Perspective: Why Every Event Planner Must Attend Events

This past weekend I attended a conference with my husband – it was a personal commitment, not work-related. However, as an event manager, it is easy to be distracted by the elements of the event and how the logistics were planned, and constantly assess what you would have done differently if you had planned it…

Read More

Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

Read More