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You receive a calendar invitation to an office happy hour and are told that attendance is optional. Perhaps it’s during your typical nine-to-five grind in a conference room or after hours at a local hotspot. You think “do I have to go?” and conjure up every excuse not to attend. Because what really is the…

Our seasoned team of public relations and event management professionals are the pillars of our success. From planning and executing special events around the world to developing social and digital media strategies that deliver results, our team does it all. Our Five Questions blog series aims to showcase the various skills and insights of our…

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials, they’re Generation Z. What is Generation Z? Although the start date for Gen Z is up for debate, demographers and researchers consider anyone born from 1997 onward to be part of Gen Z due to key…

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

As a college student interested in event planning, you may feel you must wait until after graduation to start your career in the events industry, but that’s not true! Here are five (5) strategic ways to immerse yourself in the events industry as a college student. 1. Join Event Industry Groups on Your College Campus…

Last year, Maui, Hawaii welcomed nearly 3 million visitors to the island (for perspective, this is compared to approximately 155,000 residents) and it appears that the number will continue to rise, fueled in part by the increased number of flights and air carriers into the market (i.e. Southwest Airlines), additional international audiences, and a continued…

Improvisation, or improv, is a form of live theater in which the plot, characters and dialogue of a game, scene or story are made up in the moment (Hideout Theater). But whenever I tell someone that this is one of my hobbies, I almost always get the same question: “So really none of it is…

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

Some of the most anticipated and televised events in the world revolve around sports. From the Olympics and the Super Bowl to the World Cup and the Kentucky Derby, sporting events draw crowds across all cultures. When it comes to planning events around the world of sports, event planners have a unique opportunity to provide…

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…