9 Things You Should Know About Virtual Events
Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…
Read MoreTest, Trace and Communicate: K-12 and Higher Ed Crisis Communications in the Pandemic Era
The confluence of events is nearly overwhelming: a once-in-a-century pandemic, a once-in-a-generation movement for racial equity and justice, and a presidential election that is already proving to be unlike any other in our lifetime. The turbulence created by each of these epochal episodes is impacting every corner of American life. But one could argue that…
Read MoreKeep Your Audience Engaged During Virtual Events
In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…
Read MoreCrisis on Campus: Is Your School Prepared?
From the COVID-19 pandemic to the 2020 Presidential Elections, this school year is unlike any other. As students and faculty continue to adjust to a new academic year and environment, whether in-person on campus or virtually, it’s more important than ever before for colleges and universities to have a comprehensive crisis communications plan in place….
Read MoreReinventing the Live Event Experience – Key Considerations for Meeting Planners
In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…
Read MoreFrom Reporting on PR Crises to Managing Them, Preparation Is Paramount
“My name is Steve Tellier, and I’m an investigative reporter.” Those are the last words most people want to see in their inbox or hear on their voicemail. But it’s how I began countless emails and phone calls during my time as an investigative journalist, when I would seek information, answers and official statements from…
Read MoreEight Critical Things Businesses Must Consider Before Reopening
As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…
Read MoreFive Key Considerations When Planning a Virtual Commencement Ceremony
Across the country, college and high school seniors are feeling the disappointment of their final school year disrupted by COVID-19. Due to safety concerns and social distancing requirements, students have shifted to online classes, moved back home with parents, cancelled senior trips and have missed the festivities and perks that generally accompany the end of…
Read MoreBest Practices for Communicating Amid COVID-19
COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…
Read MoreCOVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part III
In the last of our conversations with Castle’s COVID-19 Crisis Response Task Force medical expert Dr. Michael R. Jaff, we discuss our present and future situation with COVID-19. Adapting to a world of social distancing and quarantine can take a toll on everyone’s mental health and certainly makes us look forward to some sort of…
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