Blog

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

Most event professionals will tell you they spend countless hours reading and negotiating hotel contracts. As a result, we have accumulated a library of “standard” clauses we lean on to protect our clients and events. These clauses are rock-solid, but are they changing with the times? Here are five important tweaks you can make to…

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

This past weekend I attended a conference with my husband – it was a personal commitment, not work-related. However, as an event manager, it is easy to be distracted by the elements of the event and how the logistics were planned, and constantly assess what you would have done differently if you had planned it…

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

Need to see it to believe it? No worries, most humans do. Turns out that we are wired to process images faster and more effectively than plain old text. The days of getting away with text-only marketing and social media strategies are long gone. With 56 percent of marketers using visuals in their content almost…