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For over a year now, most of the corporate world has adjusted and become comfortable working entirely from home. We have learned the technology, invested in blue light glasses, and spent more time on Zoom than anyone thought possible. Thankfully, now that things are starting to get back to normal, many employees are getting back…

Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary? When we (Sandy, the account director, and Wendy, the marketing director with the always tardy boss) met, we were at inflection…

It’s Castle’s 25th Anniversary! To commemorate our milestone, we’re sharing a poem that captures the essence of who we are and why we endure. Thank you to our clients, families, friends and the community for being by our side every step of the way!

It’s important to note that every event is different when it comes to COVID-19 protocols. There is no one-size-fits-all approach to health and safety. A multitude of factors such as state regulations, attendee demographics, event format and more all play in to determining what procedures should be in place for each event. At the recent Global Meeting and Incentive…

Castle recently attended its first in-person industry networking event in more than 15 months. The Global Meeting and Incentive Travel Exchange (GMITE) was hosted at the Arizona Grand Resort in Phoenix, Arizona. Since it was the first time many buyers and suppliers came back together, everyone in attendance was incredibly happy to be face-to-face with their peers again! Here are three major takeaways from the event: 1. Meeting professionals are beyond excited for…

If you’re a consumer of news and information online (and if you’re reading this blog, you almost certainly are), it won’t come as a surprise that the Dictionary.com People’s Choice Word of the Year for 2020 was “unprecedented.” Unprecedented. It seemed like that eyebrow-raising adjective was everywhere. From the COVID-19 pandemic to racial equity and…

As people’s desire to travel returns, and as the need for recognition of stellar performance continues, companies are starting to think about their corporate travel plans for 2022 and beyond. Castle has begun planning several European programs for our clients and I am excited to see that some of my favorite destinations in Europe are…

As a women-owned business, we love to celebrate fierce and edgy women. In honor of this year’s Women’s History Month, we created our very own movie watch list featuring real and fictional women who inspire us. Movies to Watch During Women’s History Month: 9 to 5 A League of Their Own Alice Doesn’t Live Here…

The world of Wikipedia editing can be an inscrutable one for the uninitiated. A massive, online, open-collaborative environment with more than 55 million articles and 94 million registered users, any of whom can edit almost anything they choose, sounds like the stuff of nightmares for PR professionals. After all, the critical words of just a…

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question…