Blog

“Amplifying” Inside and Out

Can we brag for a minute? We’re beyond proud to have been named a Boston Business Journal Best Place to Work, which is based on employee feedback. This recognition means a lot to us, because we’re nothing without our talented people who put their brains to work for our clients every day. As proud as we are of our workplace, we’re even more proud of them. We believe we’re a leading workplace, due, in part, to our 20th anniversary #amplifycastle campaign which touches everyone on the Castle team, and the hard work we put into our company retreat, where the campaign was born.

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Guest Blog: The Four Cs Already Becoming Pillars Back In 1997

With The Castle Group turning 20, I hear they have four fundamental Cs that are critical to the firm’s success – Creative, Client-centered, Communications and Connectivity. Well, I am happy to tell you that these 4 Cs, while not named as such, were already established components of the firm’s day-to-day operations and helped propel the agency to early success that has enabled it to reach its 20th birthday.

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Letter to a Future Intern

If you’re looking for some spectacular insight into how events come together in an orderly fashion— despite the last minute changes and unexpected obstacles that come with the territory—you’ve come to the right place—Castle!

When I first interviewed at Castle for an internship, I was unsure if event management was the right fit for me. My doubts were alleviated on day one. After meeting with the team, I knew I wanted to become an event planner—and that I found the right place to hone my skills and learn more about the events industry. I hope that you, too, will gain the same inspiration and skills from your upcoming adventure!

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RIP Big Blue | 2008-2016

Goodbye Big Blue and thank you for your years of dedicated service!

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part Two

Below is the second post of a two-part blog on communications during a school sexual abuse crisis. You can read Part One here. Communications Materials Communications, legal and risk management are inextricably linked in these matters, and need to work as a team. The communications plan needs foundational materials, all of which should be reviewed…

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part One

The Boston Globe Spotlight team’s report “Private Schools, Painful Secrets” (posted on May 7 and published on May 8) on educator sexual abuse at independent schools brought several important issues related to crisis communications to the forefront: accurate and thorough assessments, external factors, context, strategy, spokesperson, communications materials, news cycle and social media. The allegations…

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Amplify your event message through unique entertainment and event visuals

As technology becomes more sophisticated, so do the ways of entertaining and interacting with guests. Here are some unique entertainment and event visual ideas that do just that.

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Optimizing Events for People with Disabilities: Part 2

There are a variety of ways—and resources—to support people with hearing disabilities. Here are a few things we learned…

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Guest Blog: What it Takes to Elevate & Amplify Events

There are important tenets that I learned at Castle that I carry with me today. These five tools help me elevate and amplify the events I am creating now on all levels.

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Guest Blog: The Scoop on Amplifying your Brand through Branded Experiences

The #amplifycastle 20th anniversary campaign is fitting for the culture and caliber of work that distinguishes the agency, and it brought to mind a very relevant and underleveraged brand building tool that has gotten more attention over the past couple of years – branded experiences.

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