Blog

Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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Make your audience your ally

One of the first rules of effective communications is to know your audience. This is particularly important when crisis hits.

Consider this: all the prepared holding statements, Q&As, talking points, letters and response strategies in the world won’t help in times of crisis if you don’t have an understanding of how your audience views a particular issue in the first place. In fact, if you don’t have a general awareness of who your various stakeholders are and what they think, your communications efforts could take what is actually a minor issue and inadvertently turn it into a full blown crisis.

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#amplifycastle with WriteBoston

During The Castle Group’s Spirit Week celebrating our 20th anniversary, we hosted a day-long workshop at our office in the Navy Yard as part of WriteBoston’s six-week summer program that engages students to improve their writing, build journalism skills and explore different parts of Boston.

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part Two

Below is the second post of a two-part blog on communications during a school sexual abuse crisis. You can read Part One here. Communications Materials Communications, legal and risk management are inextricably linked in these matters, and need to work as a team. The communications plan needs foundational materials, all of which should be reviewed…

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The Instagram Pitch

While television, radio and print have been the traditional methods of public relations outreach, social media platforms like Instagram provide a unique way to secure client coverage. It has been reported that 90% of information transmitted to the brain is visual and visuals are processed “60,000 times faster in the brain than text.” Visuals drive…

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Traditional Pitching Principles Still Important Today

The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…

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App for That

While they may feel old hat to some, mobile apps are just showing up on the radar as an important technology trend in events. The Economist Intelligence Unit survey reported that a meager 13% of customers found mobile applications to be an important way to engage with businesses in the year 2013. Three years from…

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D-I-WHY

At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

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Is There Such a Thing as Too Much Information?

Work here at Castle starts at about 8:30 a.m., but I like to get in around eight to settle in, grab some breakfast and start my news catch up. If you’re wondering what I mean by “news catch-up”, I am referring to the countless websites, newspapers, blog posts and Twitter feeds I check each morning to make sure I am up on what is going on in the world since I went to bed the night before. This all sounds pretty routine for PR people like me, but what about the rest of the working world? Do we really need to know about everything all the time?

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Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

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