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Opportunities and Challenges Abound for Small Businesses

While big businesses grab most of the headlines, small businesses are the cornerstone of the American economy, comprising 99.7 percent of U.S. employers, according to the SBA. Two events I’ve had the pleasure of participating in recently have brought home the power of small businesses. A group of us from Castle attended the Greater Boston…

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D-I-WHY

At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

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Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

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Is the end of the year a good or bad time to try to get visibility?

I get that question a lot.  Certainly, there’s a lot of competition for eyeballs, ears and “butts in seats.”  But the end of the year, from a PR and marketing standpoint, can provide some opportunities that are not available at other times of the year.

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