Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013.

Here are Castle’s predictions – what are yours?

Sandy Lish:

Relationship marketing is key…building and maintaining relationships online and through social media will be foundational to corporate and individual marketing but face-to-face content delivery through events, speaking and networking will be the added value.

Hilary Allard:

Content sharing and distribution through a variety of channels – including paid – will become critical for PR as companies seek to integrate all of their earned and paid marketing efforts.

At the start of each year, industries of all kinds provide us with year-in-review recaps and make predictions for the upcoming twelve months. With the continuing rise of social media, content creation and citizen journalism, 2013 is bound to be dynamic in the public relations field. We asked our PRGN PR partners from around the world for their 2013 predictions. Here is what they see for the year ahead:

Landis Communications, Inc. (San Francisco, California)

Visual social media will be a big priority in 2013 as the art of storytelling becomes increasingly crucial. According to All Things D, smartphone users have spent more time on Instagram than on Twitter for the first time since the photo-sharing app launched in 2010. Pictures and infographics will be key.

Goodwill Communications (Budapest, Hungary)

LinkedIn will play a much stronger role in communications. Executives have found a new elite club in LinkedIn, leaving Facebook behind.

Currie Communications (Melbourne, Australia)

Generating insight will be important in 2013. In the era of “big data,” clients will need help to make sense of a mountain of information, ‘sort the chaff from the hay’ and synthesize the data that matters.

Industrie-Contact Public Relations (Hamburg, Germany)

In 2013, clients will look for agencies to help them find the right story and to carry forward the whole brand philosophy and all related communicative aspects.

Cometis (Wiesbaden, Germany)

Financial and strategic PR will continue its path of success in 2013. Due to growing global capital markets, cross-border deals will increase the complexity of PR.

Mileage Communications (Singapore)

There will be ample opportunity for PR agencies in the West to assist Chinese companies making their foray into the United States.

HWB Communications (Cape Town, South Africa)

PR companies will continue to work with traditional media, especially newspapers and radio, but there will be more focus on mobile communications.

HMA Public Relations (Phoenix, Arizona)

While social media is becoming more mainstream, there will still be a related learning curve—especially with “old-school, set-in-stone executives.”

SoundPR (Milan, Italy)

The increasing attention to “green” issues will make corporate social responsibility (CSR) more pivotal for companies in 2013. People are interested in how businesses implement their CSR programs. Social media is the perfect tool for demonstrating achievements and progress.

Adam Friedman Associates, LLC (New York, New York)

Traditional methods of PR measurement will diminish and the overriding question from clients will be: How can you demonstrate that your PR program strengthens the brand?

VPE Public Relations (Los Angeles, California)

PRGN will continue to thrive!

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